Toby’s Sports Launches “We Got This” Campaign and E-commerce Site

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Philippine Sports Heritage Brand Strengthens Customer Relationship with New Rally Cry and 24/7 Online Store

Complementing its new “We Got This” campaign, Toby’s Sports also launched its e-commerce site in support of every individual, athlete or not, in their goal to maintain a healthy and active lifestyle.

Toby’s Sports, the largest multi-brand sports retailer in the Philippines, today unveiled a national campaign that underlines its aggressive pursuit to promote sports and an active lifestyle. The retail chain also officially launched its e-commerce site, a testament to its commitment to providing the best shopping experience to its customers, further solidifying its place as the sports retailer of choice for Filipinos. 

With its new “We Got This” campaign, Toby’s Sports enjoins everyone to maintain a healthy and active lifestyle whatever sports you are into.

The new campaign, titled “We Got This,” highlights an individual’s journey to achieve success in whatever sport or fitness activity he takes on. This journey is made visual in the campaign’s centerpiece, a video that examines the mental and physical hardships—from an aching, calloused body to a state of frustration and self-doubt—upon which every success story is written. The compelling video, which has already broken through digital channels and can be viewed at https://t.co/6tslkwXypK, provides inspiration to anyone who is planning to take on a similar journey. 

 It takes a great deal of work in achieving that perfect body and active lifestyle, but Toby’s Sports “We Got This” campaign wants every individual to know that rest, focus, and dedication are just as important.

“When you take on a new challenge or set a new goal for yourself in the realm of sports and fitness, you undergo several hurdles that make you want to give up. #WeGotThis is our rally cry to keep them going; to let them know that as the leader in the sports industry, Toby’s Sports is not just here to provide them with the right gear, but to also give them the support they need to succeed. Simply put, we have their backs every step of the way,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports. 

Nearing its 40th year in business, Toby’s Sports has become more than just a store, continuously building itself as an ally in fitness and sports for its millions of customers. It prides itself in having the widest selection of products in the industry, carrying a well-curated line-up of the latest footwear, apparel and equipment from the world's best brands, plus a wide portfolio of its own in-house brands that combine performance with value. This is complemented by a team of sports enthusiasts and specialists that are more than willing to share their expertise to anyone who walks inside any of its stores. Toby’s Sports also plans to actively provide its customers with opportunities where they can achieve their sports and fitness aspirations by partnering with other organizations, coaches and trainers that are dedicated to improving people’s lives through fitness. 

The new “We Got This” campaign takes everyone—not just sports enthusiasts—to task to set new goals for themselves in the field of health and fitness.

Rest if you must but never quit—this is one of the core messages of Toby’s Sports new “We Got This” campaign. 

Whether into basketball or not, Toby’s Sports “We Got This” campaign will make one realize that there is no excuse not to get physically fit and healthy.

New e-commerce site brings Toby’s Sports closer to its customers

True to its commitment to strengthening the relationship with its customers, Toby’s Sports is extending the shopping experience well beyond mall hours with www.tobys.com – the retail chain’s e-commerce store. The new online store adds dimension to Toby’s Sports’ retail presence and distribution strategy in the country, serving as an online storefront for its ever-expanding range of products and brands, offering deals that may not be available in the physical stores. Customers can browse through product information and photos, and shop unique sizes without having to go from store to store. Customers can also enjoy the convenience of dropping off return packages via the nearest Toby’s Sports store or LBC branch.

Boxing is one of the most tedious sports, but Toby’s Sports “We Got This” campaign encourages boxers, athletes, and every individual out there to pursue a healthy and active lifestyle no matter how exhausting it can be.

Toby’s Sports new “We Got This” video campaign highlight not only one’s physical hardships but also examines one’s mental journey to a hard-earned fitness.

With its new “We Got This” campaign, Toby’s Sports encourages everyone to hold on to that rope a little tighter and not give up on their goals of achieving an active and healthy lifestyle.

“Our e-commerce platform was completely revamped in October 2016, and we have since added multiple services to allow for a more convenient shopping experience. Officially introducing the site at the same time as the new campaign really brings the message home for us—that our dedication to our customers is unparalleled,” Claudio quipped. 

“With this new online store, we can now cater to their sports and fitness needs 24/7, and expand our reach to consumers located in areas in the Philippines that currently have no access to a Toby’s Sports physical store,” he concluded.

Toby’s Sports “We Got This” campaign tells that it takes a great deal of focus, willingness, and persistence to achieve that coveted fitness and healthy lifestyle.

There is no such thing as a great roadblock if one’s mind is set in swimming one’s way to greatness and fitness—this is one of the core messages of Toby’s Sports “We Got This” campaign.

In line with the new campaign, Toby’s Sports’ online store will be giving away limited edition #WeGotThis statement shirts to its first 100 customers today. The new campaign will be rolled out in phases with several planned activations throughout the year, with the #WeGotThis storytelling continuing at brand events, retail touch points, and various digital channels.

About Quorum Group of Companies

Quorum Group of Companies (QGC) has been at the forefront of the Philippine sports industry since its establishment in 1978. Over the course of 39 years, QGC has expanded its interests into specialty retail and distribution. QGC’s retail arm, which operates under Quorum International Inc., has four brands under its belt—Toby’s Sports, a sporting goods store; RUNNR, a running specialty store; Urban Athletics, a cutting edge sneaker and street wear store; and Move, a fitness specialty store. QGC’s distribution arm, Sports Resources Inc., is the exclusive distributor of a wide array of top international sports brands in the Philippines.

About Toby’s Sports

Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having delivered the best in sports and fitness products to millions of Filipinos for 39 years. Established in 1979, Toby’s Sports is included in the Hall of Fame of Most Outstanding Retailers by the Philippine Retailers Association. Toby’s Sports, which now carries over 100,000 items from 150 trusted brands in various sports, currently operates over 50 stores across the Philippines, as well as an ecommerce store (www.tobys.com). Toby’s Sports is part of the retail arm of Quorum Group of Companies. For more information on Toby’s Sports, follow us in Facebook, Instagram and Twitter.Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Shipping Schedule is from Monday to Friday; 9:00 to 6:00 PM.

NOTE: Toby’s Sports and the Toby’s Sports logo are service marks of Quorum Group of Companies.

VIXX release 4th mini-album ‘Shangri-La’

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VIXX is praised as a “concept idol group” for the edgy ideas presented in all their albums. Their fourth mini-album ‘Shangri-La’, the band’s interpretation of “Oriental fantasy”, was released on May 15th.

The original title in Korean (Do Won Kyung) means "the peach blossom land" –an ethereal utopia isolated from the outside world just like Shangri-La. VIXX presents the image of Shangri-La with their music, visual design, performance and music video, creating a picturesque atmosphere of beauty and mystery.

VIXX’s concept photos have been used as elements in an Oriental painting. In celebration of the band’s 5th anniversary, the album is designed based on the concept of anniversary. The members’ birth flowers and birthstones have been incorporated into the album design to create an Oriental look, taking the whole album to another level. Members can be seen dressed in suits with an Oriental twist, revealing surreal and flamboyant visual effects.

Following ‘Fantasy’ and ‘The Closer’, title track ‘Shangri-La’ is the another collaboration between VIXX and Devine-Channel, a much sought after production team both at home and abroad. In addition, the band reunited with internationally renowned choreographers Keone & Mari, who previously presented a unique and powerful choreography in ‘Fantasy’. This time choreographer Yu Jung Wan was invited to join the team; by incorporating fans into the dance, a strong Oriental atmosphere has been successfully created.

Ready to embody the concept of Oriental fantasy, VIXX worked with their dream team again and created exciting sparks together, making the album a highly anticipated release. Costumes with Oriental elements and poetic Korean lyrics have created a dreamy and mysterious image. In the teaser trailer of their latest music video, a fantastical world view has been revealed, making it even more anticipated.

A combination of title track and other sophisticatedly-arranged songs, the tracklist includes collaborations with many top-selling Korean and international artists. ‘INTO THE VOID’ is a future bass song filled with darkness, a style which only VIXX can perfectly interpret. ‘Black Out’ is an upbeat deep house song accented with heavy bass, highlighting the fashionable side of VIXX. RAVI is involved in the music and lyric writing of ‘1,2,3,4,5’, an R&B song with rich emotion. ‘To Us’ is a synth modern rock song featuring ballad-style lyrics.

To celebrate its 5th anniversary, VIXX revealed an epic return plan including an album release, a concert and an exhibition. The ‘VIXX LIVE FANTASIA DAYDREAM’ concert was held in Jamsil Indoor Stadium from May 12th to the 14th. Another show will be played on June 11th at Busan KBS Hall. As a witness of the band’s major events in the past 5 years, exhibition ‘VIXX 0524’ will kick off at Ara Art Centre on May 24th, the band’s debut anniversary, and end on June 4th. 

Thousands attend AXN’s Asia’s Got Talent Open Auditions in Manila for their chance to shine in Season Two

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(PHILIPPINES) – The most creative and aspiring Pinoy acts turned out in full force today as AXN kicked off its open auditions for the second season of Asia’s Got Talent.

Thousands of talented performers – from magicians, singers and acrobats to dancers and variety acts – headed to QCX: Quezon City Experience to audition for a coveted spot in the record-breaking talent contest and a USD100,000 cash prize. 

“Asia’s Got Talent celebrates performers of any age and with any dream and that was certainly the case here in Philippines today. Our first season was won by the Filipino shadow dance group, El Gamma Penumbra, and this has inspired the entire nation to pursue their dreams. I wish all performers who auditioned for Asia’s Got Talent today the very best of luck and I hope to see them shine on Asia’s Got Talent later this year,” Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia.

Billed as the world’s greatest talent competition, “Asia’s Got Talent” welcomed individual and group performers of all ages, who took to the stage with dreams of making it to the next round. 

The auditions started at 10:30am this morning with the day’s acts showcasing their amazing skills in front of the show’s executive producers. Due to the overwhelming response, the dazzling display of Pinoy talent did not end until well into the evening. 

Some of the most incredible performances during the auditions included a haka dance group, fire dancers, a 9-month pregnant singer and harpist, a diablo (Chinese yoyo) performer, a differently-abled duo, a beatboxer, as well as numerous vocalists and dancers, some of which started queuing as early as 3am.

The Philippines is highly regarded as the act to beat for having won the first season with the breathtaking performance of El Gamma Penumbra, a Filipino shadow play dance group which took home the grand prize of USD 100,000.

In addition to Manila and the recent auditions in Singapore and Kuala Lumpur, open auditions will also be held in Taipei (May 27) and Bangkok (May 28). To apply online, interested participants may log on to www.axn-asia.com/AsiasGotTalent for more details. 

Asia’s Got Talent is slated to premiere in the second half of 2017, first and exclusively on AXN. 

Join the conversation:

@AXNAsia / @AsiasGotTalent / #AXNAsia / #AsiasGotTalent / #AsiasGotTalentAudition 

New Ratings Records in Asia

Season one of Asia’s Got Talent set new ratings records for the English general entertainment (GE) genre during its run, taking AXN to the number one spot in its timeslot among all regional pay-TV channels collectively across Southeast Asia and Taiwan.2

In Malaysia, Asia’s Got Talent was the highest rated entertainment series on English language channels on Astro in the past two years. In the Philippines, the Grand Final Results episode of Asia’s Got Talent was the highest rated pay-TV program in the country since 2008, and commanded a 96 percent share among 22 English GE channels. 3

Got Talent Globally

The Got Talent franchise was created by Simon Cowell’s Syco Entertainment and is co-produced and owned by Syco Entertainment and FremantleMedia. It is entered in the Guinness World Records as the Most Successful Reality Television Format in history with 70 local versions produced across Europe, Asia Pacific, the Middle-East, Africa and the Americas. Around the world, the Got Talent format airs in a total of 186 countries. 

AXN: A leader in original productions

AXN is a leader of regionally produced original content in Asia, with notable ratings successes including five seasons of the international Emmy-nominated The Amazing Race Asia; the Asian Television Award-winning Cash Cab Asia and Cash Cab Philippines; The Apprentice Asia; Cyril: Rio Magic; Cyril’s Family Vacation: Hawaii Edition; and the Asian Television Award-nominated Cyril: Simply Magic.

7-Eleven Makes Summer So Cool!

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Our favorite kapitbahay has UBELoaded and Slurpee Shock Rocks as refreshing treats this summer

Summer is officially here! It's definitely getting hotter everyday but 7-Eleven will help you cool down amidst the scorching heat with its latest offerings: the UBELoaded and the Slurpee Shock Rocks, two must-try summer treats.

These new flavors will help you create cool and fun moments with your barkada. With just a quick visit to your nearest 7-Eleven store, make summer more fun with these exciting treats.

First off is the newest Slurpee Shock Rocks, which will surely awaken your inner child. Slurpee Shock Rocks are awesome popping candies that can be sprinkled on top of any Slurpee proving that fizzy drinks can be made explosively delicious with pop rocks.

In fact, the Slurpee Shock Rocks are a perfect combination to any Slurpee drink proving that pop rocks and soda go together debunking the urban legend that people believed in before.

Meanwhile, the new Ube-flavored Slurpee Halo-Halo is definitely a hit for fans of drinks with toppings because this drink is surely filled with it!

7-Eleven also offers other must-tries like--Ube Halaya Fundae & Halo-Halo Fundae, Ube Donuts, Ube Cake Wedge, and Ginataang Halo-Halo.

With these tasty treats, your summer will be loads of fun. So whether you’re currently on a super fabulous vacation or spending some quality time with your friends at home, have the best time with these cool treats from 7-Eleven.

Epson provides technical training for Lantern Vision Learning Center under Family Life Missions for Gift of Brightness donation

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Epson’s Roy Catana (left) leads the technical training and product orientation to Family Life Missions’Carlos Terry who will act as the custodian of the Epson Technology package donated to the Lantern Vision Learning Center. 

Epson Philippines provided technical training to the Family Life Missions and the Lantern Vision Learning Center to help the custodians utilize the Epson products donated under the Epson Gift of Brightness (GoB) program. 

These training sessions were put into place to enable the school faculty and students to be equipped in using the Technology Package. Through the GoB program, Epson Philippines aspires to help enrich the learning experience for students of select public elementary and high schools.

Each beneficiary school had earlier received an Epson Technology package that includes the L220 Multifunction Color Printers and L Series Inks; M100 Single Function Monochrome Printers and Inks; an LQ310 Dot Matrix Printer and SIDM Ribbons, LW400 Label Printers and LW Ribbons, Epson projectors and a document camera.

• “These technical training sessions for all schools that received the Epson GoB Technology Package ensure that we also provide relevant assistance to the custodians and students on the proper usage and maintenance, so that they can have confidence in deploying the use of these products for teaching and learning,” shared Mr. Ed Bonoan, Senior General Manager and Head of Marketing, Epson Philippines.

Since the launch of the Epson Gift of Brightness, Epson has partnered with key media and government institutions to select the most-deserving and in-need schools that can benefit from the technologically advanced equipment including high-volume printers, high brightness projectors and user-friendly scanners. 

“Thanks to Epson Gift of Brightness program, the students of Lantern Vision Learning Center under Family Life Missions will be provided with free printed school materials and a very nice projector for the lessons. This donation will be a big help to us and our young pupils,” said Carlos Terry, the principal missionary who leads Family Life Missions.

Family Life Missions is a non-profit organization that helps poor communities in the Las Pinas area through providing free pre-school education through its Lantern Vision Learning Center. The center also provides free meals to its young students, as well as free school supplies. Most of the materials come from various donations to the NGO.

The Gift of Brightness advocacy of Epson Philippines was launched in December 2013, and has to date, benefited a total of 30 schools nationwide. Epson Philippines is currently selecting another batch of beneficiary schools with the help of DepEd and other partners.

“The Epson Gift of Brightness program is our advocacy for education and the Filipino youth.After our first partnership with the Department of Education last year, we are now embarking on another batch of beneficiaries of the Epson-DepEd Gift of Brightness, and some other schools that have directly asked Epson for help. We are focusing on selecting schools from areas that have yet to receive a similar donation. The new batch of GoB schools will be very soon,” concludes Ms. Donna V. Ferro, Head of Marketing Communications and PR, Epson Philippines.