Go for Gold: College of Nursing of the Our Lady of Fatima University Golden Anniversary and Grand Alumni Homecoming

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It is a dream come true for many Filipinos to finally become a nurse and serve the country and the world but for the College of Nursing of the Our Lady of Fatima University in Valenzuela City, it is a testament to its vision more than 50 years ago to form men and women highly professional imbued with the sense of mission to care for the sick.

Fifty years after its first batch of graduates in 1973, the College of Nursing of the Our Lady of Fatima University- Valenzuela Campus has become the home not only of so many topnotchers in the Nursing board exams but most of all, the seedbed of some of the most caring nurses in the country and the world.

A month after celebrating the International Nurses Day (May 12), the College of Nursing of Our Lady of Fatima University-Valenzuela Campus celebrates its 50th founding anniversary and grand alumni homecoming on June 24, 2023 at the RISE Tower corner Fatima Ave. and McArthur Highway, Valenzuela City.

Registration starts at 4:00 PM.

The weeklong celebrations kicked off last Sunday with its annual free medical-dental clinics at the quadrangle of the Valenzuela campus. Rendering services were students and faculty members of the College of Nursing and some alumni who have come home from the US and Europe to attend the Gala Night on Saturday.

For all alumni, please get in touch with Ms. Roselle Rustia at 0935-852-7556 or Ms. Rosanna Suva at 0920-979-0253.

They may also check with the Alumni Affairs Office at alumniaffairs@fatima.edu.ph.

Mang Inasal kicks off 20th anniversary with 2-in-1 AnniverSAYA Deal

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The new year is made even more exciting as Mang Inasal, the country’s Grill Expert, kicks off its year-long 20th anniversary celebration with the “2-in-1 AnniverSAYA Deals” happening at all its branches nationwide.

“2023 is a big year for Mang Inasal as we reach two decades serving Ihaw-Sarap and Unli-Saya to our customers nationwide,” said Mang Inasal’s Business Unit Head Mike V. Castro. “The 2-in-1 AnniverSAYA Deals is just the start of a thrilling year-long celebration which we want everyone to enjoy.”

Double the Ihaw-Sarap and Unli-Saya with these perfect pairings available from Jan. 1 to Feb 28, 2023. Simply present the physical or digital coupon to get the discounts.

Check out these 2-in-1 AnniverSAYA deals at all Mang Inasal stores nationwide: https://bit.ly/MangInasalBRANCHES.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media!

CENTURY PARK HOTEL TURNS SAPPHIRE: Monthlong Anniversary Celebration Packages and Treats Await as the Hotel Marks 45 Years

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The pandemic may still be around but for Filipinos, the ber months is the season of celebrations. In true fashion, being joyful amidst troubles and rejoicing over a special occasion is something Pinoys love to do. Whether it is a birthday, wedding, or any special event, commemorating life’s milestones is a way of coming together and giving importance to someone. As a quote from Terence E. Deal goes, “Celebrations infuse life with passion and purpose. They summon the human spirit.”

Century Park Hotel, one of the finest hotels in Manila, has all the reasons to celebrate this September. After its awarding of the Safety Seal Certification, it has also been recently granted Multiple Use Hotel (MUH) status by the Department of Tourism (DOT) and Bureau of Quarantine. Non-quarantine and quarantine guests, with the enforcement of stringent health and safety protocols, can now stay and enjoy the hotel.

Essential meetings and social events are also now possible with the Multi-use Hotel status.

This latest development could not have come at a better time as the hotel is holding its Sapphire Anniversary this month.

On its 45th year, Century Park Hotel has prepared celebration packages and treats to mark the occasion.

For only P4,995 net / set, families and barkadas can partake of a gustatory feast good for 8 to 10 pax. The chefs at the hotel prepared a weekly themed cuisine to make for a more fun and enjoyable celebration : Chinese, Japanese, Western and Filipino. Each package comes with a FREE anniversary Dark Chocolate & Raspberry Mousse Cake and P200 off at the Deli Snack.

Chinese Cuisine

Week 1

Mini-pork Buns

Snow Peas & Fried Scallops in Black Beans

Teochew Oyster Cake

Steamed Fresh Prawns

Roast Crackling Pork Char Siu Sauce

Cha Misua

Mango Sago in Custard Sauce

Japanese Cuisine

Week 2

Signature Sushi Rolls

Ankake Ramen

Tofu Furai in Shitake Mushroom Sauce

Salmon Head Teppanyaki

Prawn & Vegetable Tendon

Okonomiyaki

Green Tea Opera Cake

Western Cuisine

Week 3

Ciopinno Mixed Seafood Stew

Jamaican Grilled Chicken

Hickory Spareribs

Baked Mac & Cheese

Kale Salad

Buttered Seasonal Vegetables

Assorted French Pastries

Filipino Cuisine

Week 4

Crispy Pork Belly Kare-Kare

Lengua with Mushroom & Leeks

Grilled Stuffed Squid

Ensaladang Lato

Special Palabok with Squid & Chicharon

Bibingka

Brazo de Mercedez

A one day advance booking is required by calling 8528-5855/56 or sending a message at 09176332497. Transactions can be made through Paypal account at payments@centurypark.com.ph or cash payment / bank transfer to PNB (1702 7000 1013) or BDO (0044 7000 0100). Send proof of payment to the Viber number and advise of the pick-up date and time (between 10:00AM – 6:00PM). 

For deliveries, you may arrange for Grab, Lalamove or other delivery services. Transport fees will be shouldered by the customer.

Century Park Hotel is also giving away free Deli Snack Rewards Cards to guests on its anniversary month. The DELIciously DELIghtful Deals allows customers to earn rewards such as breads and pastries during their visit from September 1 – November 30, 2021. Each P500 purchase made at the outlet (from 8:00AM to 5:00PM only) is equivalent to one stamp. Orders made from food delivery apps, except Food-on-the-Go, are excluded in the rewards program. For PWD or Senior Citizen cardholders, the after-discount price should meet the minimum purchase to earn a stamp. Transactions made through complimentary Gift Certificates are exempted from the rewards program. Redemptions can be made until November 30, 2021 only.

“They say the Philippines has the longest Christmas celebration as it ‘officially’ starts in September. Century Park Hotel can relate to this as our anniversary falls on this month and we always find ways to celebrate our wins, however big and small it may be. The year 2021 has been challenging but we constantly look at things positively. We have so many reasons to be thankful for; our Safety Seal certification, our upgraded status to Multiple-use Hotel and another year of bringing our own brand of hospitality to everyone who walks through our doors. Going for 45 is a feat we are truly proud of,” said Anthony Tan, Century Park Hotel’s General Manager.

“We extend our gratitude to our loyal guests, old and new alike. The anniversary treats we have prepared is our way of showing appreciation for being with us through the years. We hope everyone will be delighted with the things we have in store” he added.

UNIQLO Philippines Celebrates its 9th Anniversary with Exclusive Offers and Promotions

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Manila, Philippines - Japanese global apparel retailer, UNIQLO, is celebrating its ninth anniversary in the Philippines with special offers and promotions as a way to thank its loyal customers.

UNIQLO opened its first retail location in the Philippines in June 2012, with a 1,550 square meter floor space at the SM Mall of Asia. Since then, the Japanese retailer has expanded its presence in the country to 65 stores nationwide and launched its online store to offer the complete range of LifeWear to more Filipinos.

“Since our launch in 2012, we have been very grateful for the warm welcome that we received from everyone. As we mark another milestone in the country, we want to say ‘Salamat, Pilipinas’ to our loyal customers for making LifeWear as their everyday clothing through our exclusive offers and promotions,” says Masayoshi Nakamura, Chief Operating Officer of UNIQLO Philippines.

To celebrate this special occasion, UNIQLO will reward its customers with novelty items and exclusive offers:

NOVELTY ITEMS

For every Php 3,000 worth of purchase from any UNIQLO store and online, customers will get one (1) free pack of gray AIRism Mask. They are available from small to large sizes for physical stores and medium for its online store. Customers must have their UNIQLO App Membership ID scanned at the store to claim. The promo is valid from May 28 to May 30, 2021 only.

LIMITED OFFERS

Customers may avail of exclusive prices when they purchase the following items:

Men’s and Women’s U Crew Neck Short Sleeve T-Shirt

This t-shirt is made with 100% cotton to make it soft and comfortable. The cuffs and hem are made with an advanced mechanism called blind hem stitching for added comfort.

Now available at Php 390.00 from of Php 590.00

Men’s Packaged Dry Color Crew Neck and V Neck Short Sleeve T-Shirts

The quick drying technology makes these shirts comfortable to wear, even after sweating. They can be worn as an inner wear thanks to its neckline and fit, but can be used on its own with its wide range of colors.

Now available at Php 245.00 for Php 290.00

Men’s Stretch Slim Fit Shorts

The sleek slim-fit cut and compact cotton twill material enhances any ensemble, while the added stretch gives it a laid-back feel.

Now available at Php 790.00 from Php 990.00

Women’s Ultra Stretch Cropped Leggings Pants

The satisfying fit of the Ultra Stretch fabric and flattering cut allow wearers to move freely throughout the day. DRY technology promises all-day freshness.  

Now available at Php 790.00 from Php 990.00

Women’s U AIRism Cotton A Line Short Sleeve Long Dress

AIRism technology makes this cotton dress lightweight and breathable. The A-line fit is sleek on top and gradually flares towards the hem, flattering the figure.

Now available at Php 790.00 from Php 990.00

UNIQLO FLAGSHIP STORE EXCLUSIVE PROMOTIONS

For a minimum purchase of Php 2,500 at the UNIQLO Manila global Flagship Store at Glorietta 5, customers will receive one (1) stamp card with rewards from partner merchants. Each card entitles customers to a free one-week trial pass at Anytime Fitness and a waived joining fee if they enroll at the Glorietta 5 branch, a buy 1 take 1 promo of the Cold White Brew at Bo’s Coffee, and Php 200 off for the Fully Booked discount card. The promo is valid at branches located in Glorietta Mall.

Once they complete their stamp cards, they are qualified to receive an exclusive UNIQLO Manila tote bag.

Customers may claim their cards and rewards from May 14 to 27, 2021. They must show their stamp card and the UNIQLO receipt when redeeming at partner merchants. Customers will receive their tote bag upon presenting the completed stamp card from May 28 to August 3, 2021 at the Flagship Store.

For more updates, please visit UNIQLO Philippines’ website at uniqlo.com/ph and download the UNIQLO App via Google Play Store or Apple Store.

Follow UNIQLO Philippines’ social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph) and Instagram (Instagram.com/uniqlophofficial).

A shining Golden Anniversary celebration with Uratex

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Happy Golden Anniversary Uratex!

For a company to stay in business for five decades says much about the virtues it gives importance to. On top of that, it has become the number one foam supplier and innovator in the country today. It has also expanded its horizons beyond manufacturing foam products and has also become a major player in metal fabrication for car parts and textile manufacturing. Feats like these have proven that Uratex deserves the accolades and respect it is getting from the industry and its customers. 

Senate President Tito Sotto III and his wife, veteran actress Ms. Helen Gamboa were among the high profile guests at the Uratex 50^th Anniversary Dinner, with Uratex PR Director Big Boy Chen and Uratex co-founder and CEO, Mrs. Natividad Cheng.

During Uratex’s 50th Anniversary Celebration with its industry partners and customers at Manila Hotel’s The Tent City, many gathered to send their well-wishes and at the same time spend the evening with fun entertainment, good food, and great company. Among the high-profile guests in the event was Senate President Tito Sotto III together with his wife, veteran actress Helen Gamboa. 

The night was filled with fun and exciting performances from celebrities, such as OPM legend Rey Valera, who sang his classic hits and cracked some old timey jokes to ease up the crowd into the evening.

Singer-comedienne K Brosas, on the other hand, got the audience cackling throughout her set with impressions of iconic singers and some hard-hitting punchlines. 

The Concert King Martin Nievera crooned his way to the crowd and urged them to sing with him. 

And Uratex’s newest celebrity endorser, Matteo Guidicelli gave an equally swooning serenade, and expressed his heart-felt gratitude on being a part of the Uratex family. 

Uratex Finance Director, Ms. Pinky Cheng-Rosagas showcasing the EY Entrepreneur of the Year Award (2017), received by Uratex co-founder and CEO Mrs. Natividad Cheng, during their dance performance

(L-R) Uratex Marketing Director, Ms. Cherry Wong-Tan, Uratex PR Director, Big Boy Chen, and Uratex Finance Director, Ms. Pinky Cheng-Rosagas

In between performances, Uratex featured short videos telling the company’s story and how they got to where they are right now. They showcased some of their innovations to prepare for the company’s future— by bolstering their capacity and advancements with the other industries they are involved with and by continuously providing Filipinos with affordable sleep solutions that could last for a lifetime. 

Everyone cheered at the toast to Uratex, for it to continue its business for another 50 years, or more. 

CHEERS!

An #AweSM "Sweet 60" Weekend Party at SM Megamall

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Turning 60 has never been sweeter as SM celebrates an #AweSM "Sweet 60" with a fun and sweet weekend party at SM Megamall on May 25, 2018 as SM treats valued shoppers with tons of sweet treats, fun deals, and visual delights from May 25 - 27.

The “Sweet 60” activity area features an interactive play experience, where shoppers can immerse themselves in a fantastic wonderland colors and desserts. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and the Lost Bread – Sm Megamall’s #AweSM Weekend Party is an Instagram wonderland where you can splurge on dessert treats and freebies, and snap photos at different activity stations.

Sm Supermalls Chief Operating Officer, Steven Tan said, “For six decades, every kind of celebration and family fun bonding has happened in an SM mall. This time, we are bringing unique, over-the-top experiences we know that will truly delight our shoppers. This is also our way of saying Thank You to our loyal shoppers for making SM a part of their families through the years”.

 

 

As part of the #AweSM weekend, there was a giant logo projection mapping show at SM Megamall’s facade along EDSA, and a relaunch of SM’s “We’ve Got It All Jingle”, sang by Ramonne Rodriquez of The Voice. SM Woman Divas, Frenchie Dy, Radha and Bituin Escalante and SM Little Stars Annatacia Penny and NU Pep Squad performed.

Customers can also indulge in fun summer eats and dining deals in SM malls across the country during the weekend and enjoy exciting promos that celebrates the number 60 – Pay only P60, Pay P60 less, or Pay only 60%!

The 60th year celebration is an exciting culmination of SM’s humble beginnings from its first shore store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958. The party started with the #AweSM launch event early in the week that gathered SM’s partners, tenants, celebrities, and valued stakeholders who have been part of SM’s journey from a one-store operation to one of the Southeast Asia’s largest integrated property developers.

Celebrate 60 years of SM! The Sweet 60 activity area will be at Mega Fashion Hall until May 28. 

The Sweet 60 activity area will be at the Mega Atrium from May 29 to June 3, 2018. Don’t forget to use the hashtag #AweSM when posting all your photos!

Popup schedule:
Mega Fashion Hall: May 21-28
Mega Atrium: May 29 - June 3

For more info about SM’s #AweSM 60 years, visit SM Supermalls Facebook page (@smsupermalls) or check out www.smsupermalls.com.

Celebrating a Legacy Built on Science and Love JOHNSON’S® celebrates its 125th year through year-long Special activities and promotions

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A well-known and well-loved brand, JOHNSON’S® has been a household name for many years, best care always for for babies and everyone in the whole family. 

JOHNSON’S® has been pioneering and setting global standards in baby skin care for families globally since many can remember. This year marks a special milestone as JOHNSON’S® celebrates 125 years with a series of activities to celebrate its legacy in creating a safer world for babies and their families in the Philippines.

“JOHNSON’S® 125-year legacy is our dedication to giving our best for mothers and babies,” shares Ms. Bessie Colet Campillo, Johnson’s Marketing Manager. “Just as mothers learn from babies, so does Johnson’s. We understand what great lengths mothers go through to give their best for their babies, and that is the same effort we emulate in all the products we develop.  Our products have always been some of the most rigorously tested and safe, globally, and created specifically to care for a baby’s unique needs,” she adds.

“A baby’s needs are very much different than our own. Each sense, from sight to touch, and through all the moments of play and exploration that our babies go through as they develop, are opportunities to nurture their happy and healthy development. All these moments are also opportunities for us to empower parents to maximize bonding with their babies to nurture the best development possible,” she concludes.

In celebration of all the lives JOHNSON’S® has had the privilege to touch, and in honor of all the mothers in the Philippines, the brand has lined up various activities and programs starting January 25, 2018. This will be kicked off with the 125 Years Anthem Video to be launched on Facebook and YouTube on January 25 showcasing Johnson’s dedication throughout the years, followed by a series of online initiatives, special promotions in-store and in e-commerce, as well as on-ground efforts and events to celebrate with every Filipino mom who has grown up with the brand. 

Truly at the heart of the JOHNSON’S® Brand is the commitment to helping create a world made better for moms and babies. All the activities of the brand for 2018 aim to continue building on the vision and legacy of leaving the world better for the benefit of the nation’s babies, and to give back to the families whose lives they have had the privilege of being a part of over the years. 

This also comes with great commitment to continue to always give their best care for years to come.

For more information and updates on the Johnson’s 125 Years Campaign, please visit the brand’s official Facebook page: https://www.facebook.com/JohnsonsBabyPhilippines.

BlueWater Day Spa gives a peek into the "slashie" life, and presents ambassadors of current lineup of massages services and wellness treatments

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Last October 10, BlueWater Day Spa held a grand launch at the posh Novotel Hotel for its lineup of ambassadors to promote its current lineup of massages services and wellness treatments.

Always espousing on the benefits of rest and relaxation for good health and wellbeing, BlueWater Day Spa (BWDS) has put together a special group of ambassadors who embodies this growing group of professionals. 

During the event, BWDS also offered the chance for the guests to get first-hand tips on how to manage the "slashie" life by being able to mingle and interact with the BWDS ambassadors such as actor, model, athlete Ervic Vijandre whose active lifestyle makes him a good fit  for giving tips on sports, career woman and mother Blanca Mercado on how she maintains her youthful glow in spite of her busy schedule, and young actor and model David Licaoco on self improvement and style to help people build their self confidence.

Model Fabio Ide

Model Fabio Ide as the event host talks about the life of the "slashie" and how we could all relate to it before a special appearance of actress Kim Chiu. He also proceeds to introduce each BWDS ambassador while mentioning the specific massage/treatment that they are promoting. 

 Kim Chiu 

Celebrity endorser and actress Kim Chiu for the Lymphatic Massage.

Blanca Mercado

Manila Times COO Blanca Mercado for the Anti-Aging Facial

Ben Alves

Ervic Vijandre

Celebrity actor Ben Alves, actor and model Ervic Vijandre for the Athlete's Massage

David Licaoco

Actor and model David Licaoco for the Combo Herbal Massage

Mustafa Galal Elezali

Man of the World 2017 Mustafa Galal Elezali for the Revitashape

For the very popular Baby Massage, promoting it are BWDS' youngest brand ambassadors Yasmine Chloe Simisim, Kurt Wyatt T. Yap, and Jaden Emmanuel Trinidad. 

Offering a wide variety of wellness and beauty services, BWDS has always been at the forefront of being able to provide the extra care that busy individuals need to keep their minds and bodies in top form. 

As people says, how busy life gets and the many different responsibilities that we all have to juggle, one must never forget to take care of his/her body and wellbeing. 

While we all strive to be the best at work or be generous of our time and be of service to others, we must never neglect our own bodies and being kind to ourselves, making time to relax, take a breather, and recharge our batteries. 

Events such as this enables BWDS to stay true to its brand promise of offering its clients only the best wellness and beauty treatments. 

It continues to advocate the benefits of self love by making the time and effort to take one's self, regardless of how busy he/she may be. 

With October being BWDS' anniversary month, the country's popular chain of spas is happy to offer a special 40 percent discount on wellness and beauty services 'till the end of the month. This gives guests more reasons to enjoy its lineup of services and give their bodies its much needed boost to fight off life's daily stress. 

For more information on BlueWater Day Spa and its services and other promos, you may "like" their Facebook page, https://www.facebook.com/bwdspa/ 

White Flower celebrates 90 years by honoring Unsung Heroes

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White Flower oil originated in Malaysia in 1927, and was introduced to the Philippine market in the 1950s. Since then, White Flower has been a household partner of every Filipino, providing soothing relief from headaches, dizziness, colds and stress. This year, as it reaches its 90th anniversary, White Flower celebrates its success and legacy by giving back to the community.

“We have been the No.1 embrocation for generations, and we are proud that people have been patronizing White Flower for the past nine decades,” shares Jimmy Lao, President and CEO of Jelma Philippines, Inc., the exclusive importer & distributor of White Flower Embrocation in the Philippines. “It has been our greatest honor to have worked quietly in the background, offering comfort and relief to people in their everyday lives.”

Over the years, White Flower has become the most trusted liniment oil by Filipinos because of its distinct scent, soothing relief and potent formula that has remained unchanged since it was manufactured in 1927. With just 2 to 3 drops of White Flower Embrocation, you will feel the soothing relief and discover the aroma theraphy of wellness. Made from a unique blend of essential oils - including Menthol Crystals, Methyl Salicylate, Eucalyptus Oil, Camphor and Lavender Oil that made White Flower so distinct from all other liniment oil in the market today. 

“While the formula remains unchanged, the company (Jelma Phils. Inc.) has indeed grown strong and evolved thru the years in terms of distribution and reach on a nationwide basis. From drugstore channel, modern trade and general trade accounts and up to convenient stores as well. We are continuously expanding our business distribution network every year”, quoted by Jimmy Lao.

Earning the trust and confidence that is synonymous to White Flower Embrocation, Jimmy Lao proudly states that -

 “It’s not only the older generation who is using White Flower, but also the young ones. From their grandparents to their parents, the love and trust for White Flower has been passed on. Today, what is so exciting is that we can see how White Flower Embrocation has evolved. Not only being used by individuals of all ages, but also by people from different walks of life.” 

For it’s 90th anniversary (instead of the typical festivities), White Flower has decided to focus its effort in celebrating the reason that has made the company successful these past decades – the people.

In the same way it has quietly offered relief to all, White Flower now give thanks to the quiet workers and unsung heroes of the country. In its newest campaign, titled “Unsung Heroes,” White Flower honors those who have made an impact in society by doing the ordinary in extraordinary ways. 

“We want to honor those who have offered their lives in the service of others. That commitment and drive with no want for reward or praise - are the values that White Flower holds dearly,” explained by Jimmy Lao. 

As it celebrates it’s 90th anniversary, White Flower Embrocation gives back to the people in ways that are not only big but also meaningful.

You may check out the 1st winner teaser video here: https://www.facebook.com/inquirerdotnet/videos/10156128039449453/

Shaping Living for the Better: Electrolux celebrates 15 years in the Philippines

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As a leading global appliance company, Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. 

Last Sept. 6, at Shangri-La at the Fort, Electrolux Philippines held Pamana, 15 Years of Electrolux Heritage , a gala celebration of the anniversary and with the launch of the Electrolux FashionCare Campaign, unveiling the Electrolux FashionCare Ambassador, iconic Philippine fashion designer Rajo Laurel, and the FashionCare Council.

Electrolux is the brand to be trusted when it comes to fashion and caring for your clothes. The FashionCare Campaign launch introduced the latest Electrolux washing machines and dryers with amazing features designed to fit perfectly into the modern lifestyle.

Electrolux Philippines’ elegant evening gala Pamana (heritage) truly lived up to its name as the company celebrated 15 years of thoughtfully designed appliances in Filipino homes with the promise of shaping living for the better. 

Since 2002, its entry into the Philippine market,  Electrolux has been supporting Filipino families with innovative appliances that are both insightful and progressive, displaying true empathy for the challenges facing mothers and delivering ingenious solutions and delightful experiences for them and their family.

From the Electrolux man who would “knock on your door, ring on your bell, knock on your window too,” this inventive company with Swedish roots has come a long way. It now offers a complete range of appliances that includes washing machines and dryers, refrigerators and ovens, vacuum cleaners and air conditioners, with Electrolux enjoying market leadership in vacuum cleaners and strong positions in No Frost Refrigerators and Washing Machines. 

Electrolux is also proud of being able to achieve significant growth year on year, a sign that the company has truly come home. 

Pops Fernandez performed at the Electrolux 15th Pamana Heritage Anniversary 

When it comes to marketing, Electrolux has been equally innovative. The company has also won accolades for its best-in-class marketing campaigns such as the Discover-E kitchen campaign, which invited Filipinos to re-discover their appreciation of Filipino food, culture, and heritage, and the Clothes & Hugs Wash-a-Thon, an advocacy campaign and clothes donation drive to help typhoon victims. 

As it celebrates its 15th anniversary, Electrolux shared that its aim is to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving force in sustainable living. 

In the coming years, Electrolux will continue to deliver solutions on three fronts – Taste, Care and Well-being. 

“We want families to be able to enjoy great tasting food. We want to help them care for their clothes, which will give them confidence to face the world, and we want to make their homes a healthier place for their loved ones,” said Nelson Cabanban, General Manager of Electrolux Philippines.  

“Electrolux is committed to creating appliances and experiences that make everyday life more enjoyable and more comfortable, while at the same time, encouraging more families to live sustainably,” he added. 

Electrolux has not only launched refrigerators that help keep food fresher for longer but also creating oven that cook evenly and hobs with precise temperature controls and high speed to enable home cooks to create delectable dishes.

There is also a growing consciousness among Filipinos on the importance of wellbeing and creating a cleaner, healthier living environment. Electrolux has key solution areas to help families get a better home environment through floor care, air care and water care.

When it comes to Care, it’s all about creating products that enable clothes to last longer and look their best and Electrolux’s latest campaign – FashionCare – introduces a whole new way of washing with Electrolux that is designed to fit perfectly into the lifestyle of the modern mom. 

“We aim to inspire the modern Filipina and show her that there are truly no limits to what she can achieve at home. And with clothes being one of the ways a woman can feel confident, the launch of the FashionCare Campaign is timely as it liberates women from the hassle of hand washing or the expense of dry cleaning when it comes to her delicate or fashionable pieces,” said Andrea Pionilla, Country Marketing Manager of Electrolux Philippines.

The FashionCare Campaign launch introduced the latest washing machines of Electrolux that come with innovations that prevent faded colors, shrinkage and misshaping. Electrolux also created the FashionCare Council, composed of FashionCare ambassador Rajo Laurel, and Council members Amina Aranaz-Alunan and Janice Villanueva, to educate consumers on how to care for their clothes. 

“Clothing matters because there’s a certain power to it. I’ve always believed that, as a designer, my gift is this particular power. With the power comes confidence. And with confidence you are able to conquer everything. It’s our modern day armor,” Laurel said. 

And armed with design solutions from Electrolux, Filipino women and families can certainly look forward to more years of healthier, more inspired and more enjoyable choices for their home. 

For more information and healthy living tips, please visit www.electrolux.com.ph and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter.