MILO celebrates World Milk Day with 10 million jump skips

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MANILA, Philippines (1 June 2021) – MILO, the country’s favorite powdered chocomalt milk drink, is celebrating World Milk Day by encouraging the entire nation to do 10 million jump skips along with the Department of Education (DepEd) students and Music, Arts, Physical Education, and Health (MAPEH) teachers from all over the Philippines.

World Milk Day is an international event observed every June 1 that recognizes the importance of milk as a global food, and MILO is joining in the celebration of its main ingredient.

“Milk is, in fact, the number one ingredient of our MILO Champion Formula. With this, plus our Champion Energy Nutrients, MILO provides protein and calcium to support bones and muscles, and the energy to reach 10 million skips as one nation,” said Veronica Cruz, MILO Business Executive Officer, Senior Vice President, Nestle Philippines, Inc.

The 10 million jump skips challenge runs for the entire month of June and is a part of the nationwide Jump Rope for the Public School System project, a tripartite partnership between DepEd, the Philippine Jump Rope Association (PJRA), and MILO.

“Mula noon hanggang ngayon, anuman ang panahon, MILO continues to nourish kids with the daily nutritious energy they need and the inspiration to grow with sports, and the life values that come with it. The current situation has left kids prone to be sedentary, so it’s vital that they nurture a daily habit of exercise. Our collaboration with PJRA and DepEd furthers our commitment to keeping kids active and healthy today, especially as they continue to stay at home,” added Cruz.

The nationwide challenge aims to catalyze jump rope as part of DepEd’s grassroots sports development program and properly train students, teachers, and school officials on the basics of the sport. MILO is supporting the initiative by (a) sponsoring jump ropes that DepEd will distribute to 150,000 Grade 4 students and 30,000 teachers across the country, (b) co-creating instructional videos with PJRA that are freely accessible through the MILO Sports Clinics Online (MSCO) programs on YouTube, and (c) sponsoring an interschool virtual tournament with the support of DepEd in school year 2021-2022.

MILO provides kids access to alternative home-based sports through the online programs co-created with its partner organizations. As activities are limited by what can be done indoors, jump rope has become a popular exercise for kids that requires minimal space and helps them stay fit and strong at home. All you need is a skipping rope and the winning energy to keep going. PJRA is the recognized local authority on jump rope, created to promote it as both a competitive sport and recreational fitness activity. The corporation is also sanctioned by the International Jump Rope Union (IJRU), the international governing body for the sport of jump rope/rope skipping.

“Jump rope is a fun activity for kids that can be done anywhere and any way. Studies also show that it can help improve motor skills and promote good mood. We are excited to work with MILO in spreading our love for jump rope and bringing it closer to kids through their online sports clinics,” said Noel Agra, President, Philippine Jump Rope Association.

DepEd is also exploring efforts to introduce jump rope to the schools’ physical education program, conduct physical or virtual training sessions and classes, and organize intra- and inter-school competitions. This is in line with its mission to find innovative ways to make learning fun and conducive for students at home.

“Active kids are better learners because exercise can help improve memory, behavior, and concentration. We’re delighted to partner with MILO once again as they help us achieve one of the goals of the Basic Education-Learning Continuity Plan in promoting the well- being and protection of learners in this new normal. This will increase the physical resilience of learners which will translate to improved academic performance,” DepEd Usec. Tonisito Umali, Esq., Undersecretary for Legislative Affairs, External Partnerships and Project Management Service, stated.

Join us from June 1-30 as MILO celebrates its main ingredient, milk, on World Milk Day with 10 million skips. Simply share a photo or video of you jumping rope and indicate the number of skips you made. Remember to include the official hashtags: #MILO10Mskips and #WorldMilkDay. You can also purchase special MILO bundled packs that come with a free MILO Home Court™ jump rope. Now available at Shopee and Lazada. Add to cart and jump in the fun!

Visit the MILOÒ Philippines Facebook page and https://www.milo.com.ph/ for updates and more information. Try the new MILO Champion Formula that contains more milk, more Champion Energy Nutrients with PROTOMALTÒ, Iron, and Vitamins B2, B3, B6, and B12.

World Milk Day: Robinsons Supermarket donates P100,000 worth of milk products

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In celebration of World Milk Day, Robinsons Supermarket is spreading the goodness of the healthy drink by enabling its customers and brand partners to donate milk towards the nutrition of children beneficiaries with its “Share a Glass of Milk” campaign.

Robinsons Supermarket and Right Start officials, together with their kids, celebrate World Milk Day by sharing and drinking glasses of milk.

To kickstart this initiative, officials of Robinsons Supermarket and its partners have donated P100,000 worth of milk products to kids and officials from Right Start Community Development Inc. The said organization provides an after-school development program for underprivileged kids, aged 4 to 14 years old.

“This donation represents our strong commitment to promote and safeguard the nutrition of every member of the family, especially the children, who with every glass of milk consumed brings them a step closer to health and wellness,” said Jody Gadia, the supermarket chain’s general manager, during the turnover ceremony held recently at Robinsons Place Pioneer in Mandaluyong City.

Robinsons Supermarket is the first grocery chain in the country to celebrate World Milk Day.

From now until June 15, Robinsons Supermarket customers can donate a glass of milk to needy children by purchasing P250 worth of participating milk products.

From now until June 15, Robinsons Supermarket’s Share a Glass of Milk campaign enables shoppers to donate a glass of milk for every P250 purchase of participating milk products. With every P300 single-receipt purchase of participating Alaska Milk products, customers can also get a chance to win a P100,000 Asia tour package. Participating products include Alaska Powdered Milk, Alaska Condensed and Evaporated Milk, Alaska UHT Fresh Milk, Alaska Choco Snack Pack, and Alaska Crema Asada.

Robinsons Supermarket also celebrates its wellness commitment by creating fun activities that promote healthy bonding activities. From June 9-10, families and their kids can enjoy different activities in the Share a Glass Milk Festival at the Atrium of Robinsons Supermarket Cloverleaf in Balintawak, Quezon City.

Find out more about Robinsons Supermarket’s wellness campaign and other activities at their official website at www.robinsons-supermarket.com.ph or like their Facebook page at www.facebook.com/RobinsonsSupermarketOfficial.

Alaska Celebrates World Milk Day on June 1

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Alaska Milk Corporation is on a continuing mission of providing Filipino families with superior and affordable nutrition.

Alaska, a leading milk company here celebrates the first ever World Day in the Philippines on June 1. As the known great health milk company, this provides Filipino families superior and affordable nutrition/ Alaska Milk Corporation spearheads the celebration of World Milk Day in the country.

The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.

Alaska share to us some information on alarming health problems. Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.

June 2013 marks the milestone of the first-ever Alaska World Milk Day. Various exciting activities are lined-up to celebrate and promote good health! The celebration kicks off on June 1 at 6:30am with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area). There will also be an Alaska World Milk Day Sampling in Glorietta Malls from 10am to 10pm. June 9 is the Alaska World Milk Day Family Run where participants can race at 3k, 5k, 10k. In all events, there will be the Alaska milk moustache photo shoot where everyone is invited to participate in.

Through the World Milk Day celebration, Alaska Milk Corporation helps encourage people across all ages to live healthy and be nutritious by making it a habit of drinking milk everyday.

The Alaska World Milk Day celebrations were made possible by Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade and Downy.