TPB Celebrates Back-to-Back Successes at IT&CMA 2023 in Bangkok

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The Tourism Promotions Board (TPB) Philippines announces its triumphant participation in the Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2023, held from September 24 to 29 in Bangkok, Thailand. This event is renowned as one of the most influential MICE (Meetings, Incentives, Conventions, and Exhibitions) trade shows in the Asia-Pacific region, providing a vibrant platform for industry leaders to connect, collaborate, and explore promising opportunities.

With robust participation, securing valuable partnerships, and generating substantial interest in the Philippines as a prime destination for MICE events, the Philippine delegation's success was underscored by partial reported sales leads secured with high-potential MICE events valued at US$2,585,097.24 (PhP144,765,445.44). These accomplishments stand as a testament to the Philippines' growing appeal in the global MICE market.

"We are thrilled with the outcome of our participation in IT&CMA 2023. The overwhelming interest shown by international stakeholders reaffirms the Philippines' position as a top choice for MICE events. We are committed to nurturing these partnerships and further enhancing our offerings to meet the evolving needs of the MICE industry," said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

TPB was also awarded the “Best National Tourism Organization” by the readers of TTG Asia Media—a leading publisher and organizer of events in travel and tourism in the Asia Pacific region. The awarding ceremony was held on the last day of IT&CMA 2023, during the TTG Travel Awards Gala Dinner on September 28.

Having been an active participant in IT&CMA since 2013, the TPB's presence at this prestigious event has consistently reinforced the Philippines' stature as a premier MICE destination. This year's showcase was marked by the Philippines' expanded booth, covering an impressive 150 sqm. and accommodating 24 exhibitors comprised of tour operators, hotel/resort properties, an events management company, and an airline company, passionately promoting the country's diverse offerings and seamless event planning services.

Joining the TPB at this year's IT&CMA were the following tourism partners: Baron Travel Corporation, Divaishnavi International Inc., GI Philippines Corp., Laging Balani Travel Services, Lifestyle Luxury Travel Corporation, Mooncake Educational Travel and Tours, Uni-Orient Travel, Inc., AJ Coffee and Bed / Kaulayaw Corporation, Crimson Resort and Spa, Boracay, Dusit Thani Manila, Fili Hotel Cebu, Grand Hyatt Manila, Jpark Island Resort and Waterpark Mactan, Cebu, Marriott Hotel Manila, Novotel Manila Araneta City, Okada Manila, Radisson Blu Hotel Cebu, Seda Hotels, White Breeze Palawan Hotel, Sofitel Philippine Plaza Manila, The Lind Boracay, Philippine Airlines, and Total Exhibit and Expo Solutions, Inc.

PHITEX Shines Spotlight on IoT in 2023 Cebu Edition

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The Philippine Travel Exchange (PHITEX) 2023, the country's premier government-organized travel trade event organized by the Tourism Promotions Board (TPB) Philippines, makes a triumphant return to Cebu City after 16 years. The event aims to present the Philippines' finest tourism attractions, establishments, services, and products to a global audience.

The theme for this year's edition is centered on sustainability in the age of the Internet of Things (IoT), highlighting the country's digitalization and sustainability efforts to meet global demands. Moreover, PHITEX functions as an innovative knowledge-sharing platform. Through its PEPTalk module, PHITEX provides a valuable educational experience to local stakeholders and academia members in the field of tourism, offering insights into the latest advancements in IoT, data privacy, and circular economies.

“We are standing at the crossroads of a digital revolution, where the Internet of Things or IoT, promises to reshape our world. As we navigate this transformative wave, the tourism industry must stand ready. Our task is not only to embrace this digital evolution but also to champion the harmonious coexistence of tradition and modernization. This delicate balance is an expertise we, as custodians of our vibrant cultural heritage, must skillfully achieve,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

PHITEX will commence on September 19 with the PHITEX Educational Program (PEP) Talk. This learning opportunity will feature discussions anchored on this year's theme, "Tourism Sustainability in the Era of IoT." Distinguished speakers, including Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector & Government Practice, Frost and Sullivan-Singapore; Geoff Andres, Property President of the City of Dreams Manila; and Dawn Mendoza, Program Manager of the Philippine Financial & Inter-Industry Pride, are set to share their insights on tourism trends and sustainability practices in the digital age.

This year's edition will bring together 100 buyers from 18 countries and 168 Philippine seller delegates representing 122 companies for business-to-business interactions. TPB collaborated with the Department of Tourism (DOT) and private sector representatives to carefully screen the buyers, ensuring their quality and legitimacy.

The opening ceremonies of this two-day Travel Exchange will take place on September 20 at the Fili-Nustar Hotel. Tourism Secretary Christina Garcia Frasco will grace the event alongside Nograles and other DOT officials.

PHITEX is a significant annual marketing event that not only facilitates meetings between qualified international buyers and Philippine sellers through tabletop business appointments. It also offers participants a chance to experience the beauty of Philippine tourism destinations through pre and post familiarization tours in Manila-Rizal, Cagayan de Oro-Bukidnon-Davao, Coron, Palawan, Boracay-Romblon, Cebu-Dumaguete, Pampanga-La Union, and Ilocos Norte and Sur.

For more information about PHITEX, visit https://www.phitex.ph/

Tourism Promotions Board hosted WORLDCHEFS Asian Presidents Forum 2023 a first for PH

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The Philippines hosted the recently concluded WORLDCHEFS Asian Presidents Forum (WAPF) 2023, welcoming delegates and presidents from sixteen (16) member societies, two (2) associate member groups, as well as organizational heads of the World Association of Chef Societies (WORLDCHEFS). This was the first time the event was held in the country, with the last occurring in Bangkok in 2019.

MEETING OF THE MINDS Willment Leong, WORLDCHEFS continental director for Asia, speaks in a closed-door meeting on Aug. 1 with WORLDCHEFS presidents

Co-organized by the Tourism Promotions Board Philippines (TPB) and LTB Philippines Chefs Association, the WAPF kicked off with an opening ceremony on July 31 at Conrad Manila. Forum events ran until August 5 and aimed to bring together culinary experts from all over Asia to share culinary heritage, industry best practices, and sustainability goals through knowledge-sharing sessions, competitions, and outreach programs scheduled throughout the weeklong conference.

Philippine Tourism Secretary Christina Garcia Frasco shared that the event was a good showcase of the country, saying that President Ferdinand “Bongbong” Marcos Jr. “envisions the Philippines to have a more primary role in Asia in terms of being able to reintroduce itself to the world, not only on the aspect of fun and adventure, but most importantly, to allow you to get to know the heart and soul of the Filipinos that lies in our history, our heritage, our identity, and our living cultural traditions, including and especially, our culinary traditions.”

“We are given a unique opportunity to listen and learn from experts about developments in the culinary field. The world is more connected, now more than ever, and this has vastly influenced and changed the way we look at food, especially in recent years. People from all over the world are constantly seeking new gastronomic experiences,” said TPB Chief Operating Officer Margarita Montemayor Nograles.

A FIRST Philippine Tourism Secretary Christina Garcia Frasco (center) poses with delegates and member association presidents of the World Association of Chefs Societies (WORLDCHEFS) at the organization's first Asian Presidents Forum to be held in the Philippines.

Attending member societies include LTB Philippines, Association of Culinary Professionals Indonesia, Cambodia Chefs’ Association, Chefs Association of Pakistan, Chefs Guild of Lanka, Chefs Guild of Maldives, China Cuisine Association, Hong Kong Chefs Association, Indian Federation of Culinary Associations, Korea Chefs Association, Mongolian Chefs Association, Professional Culinaire Association of Malaysia, Singapore Chefs’ Association, Taiwan Chefs Association, Thailand Chefs Association, and The Saigon Professional Chefs’ Guild.

The associate member groups of Penang Chef Association and Karachi Chefs Association were also present.

“So many presidents and so many representatives from WORLDCHEFS member countries, [who] are here in the room, shows that Asia is one of the powerful forces in WORLDCHEFS,” said Chef Thomas Gugler, WORLDCHEFS president.

Also in attendance to give talks on Filipino food heritage and food sustainability in hospitality establishments were Felice Prudente Sta. Maria and Chef Meik Brammer, respectively. LTB Philippines’ Chef Fernando Aracama hosted a panel discussion with

Chefs Stephan Duhesme, Carlos Villaflor, and Jordy Navarra about the Philippine culinary scene.

Chef KK Yau, WORLDCHEFS assistant vice president, gave an update on WORLDCHEFS Without Borders’ Chef Social Responsibility efforts in Syria. While Chef Alan Orreal, WORLDCHEFS Young Chefs chairman, spoke about the necessity of bridging the gap between young chefs and the old guard of the culinary world.

In anticipation of the week’s events, Chef Rick Stephen, WORLDCHEFS Culinary Competition Committee chairman, gave a rundown of culinary safety and competition standards.

Chef Carlo Miguel, LTB Philippines president, said, “We’ve always wanted to be able to showcase Philippine hospitality to our Asian neighbors ... We can show them how advanced we are in our culinary skill through the Philippine Culinary Cup as well.”

Organized by PEPTarsus Corp., the World Food Expo (WOFEX), a long-running Philippine food trade show, was held from August 2 to 5 at SMX Convention Center and World Trade Center. WOFEX hosts the only WORLDCHEFS-accredited culinary competition in the country, the Philippine Culinary Cup, which ran on August 5 along with the semifinals of the WORLDCHEFS’ Global Chef Challenge.

According to Chef Willment Leong, WORLDCHEFS continental director for Asia, the Global Chef Challenge itself had amassed a record number of participants for the association, with 51 chefs from 11 different member countries engaging in this Philippine leg.

Leong also facilitated the launch of the WORLDCHEFS e-book “Food of Asia, Soul of Asia.” Available on the WORLDCHEFS website, the e-book features authentic recipes across the continent crafted by member association chefs.

Joel Pascual, PEPTarsus president, spoke about the benefits of MICE (meetings, incentives, conferences, and exhibitions) events such as the WAPF in boosting local trade and travel. “We are indicating that the Philippines is open for business,” he said.

Chef Leong said, “Hospitality from the Philippines is unbelievable … This [has been a] tip- top, world-standard forum .. We look forward to [coming] back to this beautiful home we call the Philippines.”

#VisitCentralVisayas: TPB and DOT bring 11th Regional Travel Fair to Cebu

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The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism, is set to stage one of its flagship programs, the 11th Regional Travel Fair (RTF), from 21 to 23 July 2023 at SM Seaside City, Cebu.

The RTF is a government-initiated trade fair that strategically conducts its events across different regions of the country. This initiative provides an excellent platform for host regions to showcase their unique tourism offerings in partnership with the local government units and local industry players.

In its 11th installment, the RTF will shine the spotlight on Central Visayas, a region renowned for its white sandy beaches, breathtaking sceneries, and unspoiled natural wonders. A travelers’ mecca, this region offers a multitude of activities for both islands and highlands explorations – from idyllic white sand beaches to captivating underwater scenery and exhilarating adventures to vibrant historical sites. It is sure to attract tourists to #VisitCentralVisayas and explore its breathtaking wonders.

“After a series of hybrid regional travel fairs, we are thrilled to stage a full in-person event and gather key industry stakeholders to the 11th RTF in Cebu. I invite everyone to join us as we embark on a meaningful journey to #VisitCentralVisayas and discover its treasures,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

The 11th RTF will commence with Business-to-Business sessions between local sellers and buyers to establish valuable relationships, promote collaboration on marketing campaigns and product development while also sharing emerging trends and best practices in the industry.

A two-day Business-to-Consumer session is also slated on July 22-23 wherein over 70 exhibitors will showcase and offer discounted domestic tour packages, airline tickets, accommodations, and other tourism-related products and services.

The fair will also feature the handloom weaving industry of Hablon Weavers of Argao and Banig Weavers of Badian, Cebu. These centuries-old traditions hold immense cultural and traditional significance, representing the vibrant history and heritage of the Cebuano people.

Be part of the 11th RTF and get a chance to score great travel deals for your next adventure! Register now at https://rtf.tpb.gov.ph/

MICECON returns to Davao this 2023

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After 10 years, the Philippine M.I.C.E.Conference (MICECON) returns to Davao City where it will showcase the region’s rich culture, stunning natural environments, vast culinary offerings and vibrant hospitality to a global audience. The convention will be held at the SMX Convention Center in SM Lanang Premier on 1-3 March 2023 with over 600 participants from the tourism and business events sector.

The MICECON 2023 is the biggest gathering of the Meetings, Incentive Travel and Conventions and Exhibitions (MICE) professionals in the country bringing together the special mix of the local and foreign delegates in the MICE industry to learn about the different global trends on business meetings, witness the beautiful sceneries of the premier city of the south, and invite them for networking opportunities with both the local and international MICE experts. This is in collaboration with the City Government of Davao, the Department of Tourism (DOT) and its marketing arm, the Tourism Promotions Board (TPB) Philippines.

One of the key developments in the business meetings industry is the rise of “bleisure” or combining business and leisure travel experiences. Davao stands as a shining example of the country’s bleisure destinations with its varied cultural and entertainment offerings for business travelers. Davao is home to 11 indigenous tribes and has a rising expat population from varied religious and cultural backgrounds. Blessed with pristine beaches, amazing dive spots, an abundance of flora and fauna, the freshest and quality produce, and delicious cuisines which tourists crave for, Davao City is an ideal bleisure destination. It also continues to grow its capacity as a MICE destination with more venues and accommodations for conventions as well as professionals who show the Philippines’ best quality of hospitality, diversity, peace and stability.

Corporate social responsibility is always at the core of MICECON. This year will be at the Philippine Eagle Center in Barangay Malagos, Davao City. Flowing from the industry’s thrust to highlight sustainability in its tourism efforts, MICECON delegates will visit the sanctuary in the hopes of raising awareness in the preservation of critically endangered species housed in the Philippine Eagle Center. The center welcomes donations as it continues to expand its care for more animal species and breeding of Philippine Eagles.

"We, at TPB are dedicated to promoting sustainability while simultaneously marketing the Philippines as a top travel destination. We constantly make sure to practice sustainable tourism because we gain from both positive and negative impacts on our environment. Through our CSR at the Philippine Eagle Center, we hope to inspire individuals to travel responsibly”, said TPB COO Maria Margarita Montemayor Nograles.

The event is made possible with the support of the following sponsors: Cebu Pacific, Philippine Airlines, Abbott Laboratories, Hotel 101, Eudoo Technologies, Destileria Limtuaco & Co., Inc. and the Engkanto Brewery.

Delicious treats and some entertainment activities will also delight the guests at the conference courtesy of the following sponsors: Villa Margarita, Waterfront Insular Hotel Davao and DOT Region XI on the first day; and Agriya and Pearl Farm, Royal Mandaya Hotel, Acacia Hotel and Rogen Inn, Discovery Samal and the Mayor’s night by the City Government of Davao and SM Lanang Premier and Zegen Management Group on the second day. Davao Region Cacao Council & Annipie Bakery Cafe, Dusit D2 Hotel and Davao Region Coffee Council, and Maan’s Bakeshop and TPB for the Farewell Dinner will cap the last day of activities.

Through Davao’s hosting of MICECON 2023, it is expected to renew ties with its tourism stakeholders, make new connections and position itself as a key MICE destination.

Check out www.micecon.ph for more information.

TPB and DOT to join the ASEAN Tourism Forum 2023 in Indonesia

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The Tourism Promotions Board (TPB) Philippines and the Philippine Department of Tourism (DOT) will join the ASEAN Tourism Forum (ATF) in Yogyakarta, Indonesia on 02-05 February 2023 to showcase what the Philippines has to offer to the international market and strengthen business relationships to further boost the country’s tourism.

The ATF 2023 is the biggest annual tourism event in the ASEAN region and is expected to attract more than 2000 participants from more than 25 countries. These include tourism ministers and officials, sellers, international buyers, international and local media as well as trade visitors.

The Philippine participation in the ATF 2023 is one of TPB and DOT’s events lined up for the year to showcase the country’s readiness for tourism, and at the same time, support the private sector by providing valuable networking opportunities to promote their products and services.

With the theme, “ASEAN: A Journey To Wonderful Destinations,” ATF 2023 brings the Philippines and the rest of the countries in the South East Asia region collectively to promote their unique hospitality and cultural diversity, in alignment with the ASEAN vision, “A Destination for Every Dream”.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles noted that the country’s participation in the ASEAN Tourism Forum and other international events, since the easing of travel borders worldwide enabled the Philippines to move forward to a better normal and boost the recovery of the tourism industry.

“These key international shows have proven to drive a significant number of leads and exposure for the country, and we at the TPB are more than ready to be back on the global stage and aggressively put a spotlight on what the Philippines has to offer,” said TPB COO Nograles.

Numerous high-level events will be conducted in the ATF including a meeting of ASEAN Tourism Ministers, ASEAN National Tourism Organizations (NTOs), press briefing, tourism conference, and the ASEAN Travel Exchange (TRAVEX) fair.

TRAVEX is a trade-only mart that showcases the world’s largest contingent of ASEAN destination products and services, and facilitates selling, buying and promoting the region internationally.

The Philippines will be joining the TRAVEX fair with a 144 sq. booth which will be participated by sixteen (16) local seller participants. The Philippine delegation will also present updates on the country’s tourism industry in a media briefing session scheduled on 2 February 2023.

TPB will also host a luncheon to showcase traditional Philippine cuisine and a cultural performance for the invited international buyer participants, Philippine private sector sellers, and media on 5 February 2023.

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About the Tourism Promotions Board Philippines

The Tourism Promotions Board (TPB) Philippines is the marketing and promotions arm of the Department of Tourism, whose mandate is to promote the Philippines, domestically and internationally, as a leisure, MICE, and investment destination. The agency fulfills its mandate through organizing, participating, or supporting tourism consumer or trade events; expanding media partnerships and advertising; continuing content development and distribution programs; creating thematic and strategic consumer activations domestically and abroad; facilitating familiarization tours for buyers, location scouts, and diplomatic corps members; and engaging its TPB membership program.

‘Go where your mind’s been wandering’ – A new campaign by the DOT, TPB, and BBDO Guerrero

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The Department of Tourism (DOT) and Tourism Promotions Board (TPB) have launched a beautiful outdoor, press, and online campaign, with the help of BBDO Guerrero, to promote domestic tourism in the Philippines as the country recovers from the pandemic and travel restrictions are eased.

The campaign 'Go where your mind's been wandering,' highlights the re-opening of 10 popular tourist destinations, from white sand beaches to strawberry farms, in captivating photos that illustrate the unique characteristics of each place and, if you look closely, reveal a silhouette of a hidden face.

From surfing in La Union, diving in Cebu and hiking in Davao, you're sure to find something you love, no matter where your mind's been wandering.

The campaign was produced together with STILLS MNL Photographer Jason Quibilan and UGL Post Production with minimal retouching, inviting domestic tourists to rediscover the beauty of the Philippines - safely and responsibly.

Stop dreaming, start planning, now ‘go where your mind’s been wandering’.

Enriching the tourism industry through knowledge-sharing

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The Tourism Promotions Board (TPB), the marketing and promotions arm of the Department of Tourism, recently gathered industry stakeholders, tour operators, hotels and resorts, and members of the academe for a one-day discussion on the latest trends in tourism marketing and strategies on how to provide mature and emerging markets an optimal experience to make them stay longer and spend more. 

L-R: Arnold Gonzales, TPB DCOO; San Jeet, DOT market representative for India; Marie Venus Tan, TPB COO; Carlos Mori Rodriguez, EON Stakeholders Relations Group chief innovation officer; and Mohd Akil Bin Mohd Yusof, MATTA deputy president 

The seminar, themed “Philippine Tourism: Trailblazing Responsible Travel and Inclusive Growth,” is part of this year’s Philippine Travel Exchange (PHITEX), the biggest travel trade event in the country with over 200 local sellers and 200 international buyers participating. 

Joining the impressive roster of speakers were Thomas Graham, co-founder of MAD (Make A Difference) Travel, who talked about how sustainable tourism is changing the lives of people in communities; Carlos Mori Rodriguez, chief innovation officer of EON The Stakeholders Relations Group, who shared insights about the new breed of OFWs in the UAE; and San Jeet, the Department of Tourism market representative for India, who discussed the needs of the Indian Market. 

Also sharing their expertise were Donald Patrick Lim, country chief executive officer of Dentsu Aegis Network Philippines, who shared shared how the digital age is changing the tourism landscape; Mohd Akil Bin Mohd Yusof, the deputy president of the Malaysian Association of Tour and Travel Agents (MATTA) and Nelly Nuezca Dillera, deputy executive director of the Philippine Trade Training Center, shared points on how to cater to the Muslim market. 

“With the diversification of UAE industries, there is a growing number of Filipinos who work as professionals in industries outside oil and construction. Unfortunately, these new breed of OFWs with disposable income prefer to travel to other destinations than tour the Philippines,” shares Rodriguez. 

By 2020, at least 30-32 million Indians are expected to travel overseas for leisure. According to Jeet, “To capture a chunk of that market, industry stakeholders in the Philippines should customize tours that focus on unique and luxurious experiences, especially since these are spending tourists who are willing to splurge on quality accommodations, sightseeing, relaxation, and shopping.” 

For Graham, he sees great opportunity in sustainable tourism as it meets both profitability and viability. “There are a growing number of tourists who are starting to prioritize experiences over material possessions. Sustainable tourism is gaining traction because learning about other cultures, connecting with people, and giving back to local communities provide a one-of-a-kind, meaningful experiences.” 

The educational seminar concluded with back-to-back Halal-related talks where Yusof recommended ways to make establishments and tourist sites in the Philippines Muslim-friendly, while Dillera complemented this by sharing the government’s efforts to help local businesses make their products halal-compliant. 

In closing, TPB COO Venus Tan said, “PHITEX is organized, not only to provide a platform to connect buyers and sellers, but also to build the industry through education and insightful discussions among stakeholders. Hopefully, with these insightful talks, we are able to inspire and encourage them to develop tourism products that would provide unique, meaningful experiences for our visitors, which in turn would make them stay longer, spend more, and be avid ambassadors of the country.”

TPB mounts biggest international travel trade event in the Philippines for 2019

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The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), is set to boost tourism in the Philippines as it simultaneously mounts the Philippine Travel Exchange (PHITEX) and MICE Buyers Invitational (MICECONnect) 2019 on October 20 to 27 to promote the Philippines as a prime tourist destination for both leisure and MICE (Meetings, Incentives, Conventions, and Exhibits/Events).

Now on its 18th year, PHITEX is considered to be the biggest travel trade event in the country, with close to 200 sellers and 200 buyers participating. The main highlight of the event is the one and a half day business-to-business (B2B) session between foreign buyers and local sellers to encourage tourism-related discourse among the participants,and open doors for business opportunities.

“PHITEX is mounted annually as a support for stakeholders in the travel trade industry,” says TPB COO Marie Venus Tan. “Instead of working as individual operators and sellers, we provide a platform for them to connect to hundreds of buyers from all over the world in one venue, which saves them precious time and money. The event also gives buyers a more comprehensive view of the different destinations and packages that they can sell to consumers, either as individual or bundled tours.”

Participants also took part in the PHITEX educational seminar where industry leadersdiscussed new trends in tourism marketing as well as marketing strategies in mature and emerging markets while keeping the theme of “Philippine Tourism: Trailblazing Responsible Travel and Inclusive Growth,” in mind.

Giving their insights were Thomas Graham, Co-Founder of Make A Difference (MAD) Travel, Carlos Mori Rodriguez, the Chief Innovation Officer of EON The Stakeholder Relations Group, and Nelly Nuezca Dillera, CESO III, the Deputy Executive Director of the Philippine Trade Training Center - Global MSME Academy, who ended the seminar on how DTI is building capabilities for halal development and certification."

Meanwhile, MICECONnect 2019, aims to accelerate the Philippine MICE industry by gathering MICE suppliers to showcase the country as a premium destination for international events and conferences. 

Happening simultaneously with PHITEX, MICECONnect 2019 is the continuation of a two-year program as a comprehensive educational seminar for local MICE stakeholders to learn new and effective global trends, approaches, and methods. This year’s focus is conducting business networking opportunities to further develop the country’s MICE industry.

MICECONnect 2019 likewise features B2B sessions for Philippine and foreign MICE buyers, and include a hotel and MICE venue inspection. Moreover, MICECONnect delegates will be treated to post-event tours to highlight some of the country's premierMICE destinations including Iloilo City, Bacolod, Davao, Boracay, Cebu, Bohol, Palawan, Tagaytay, Manila and Batangas.

More importantly, both PHITEX and MICECONnect 2019 enable TPB to support and raise awareness on sustainable community-based tourism. Apart from promoting what the Philippines can offer, TPB also advocates for the protection of natural assets and expanding the benefits of tourism to communities that are directly and indirectly affected by the industry, consequently helping DOT towards achieving its goals for the 2030 Agenda for Sustainable Development.

To know more about PHITEX and MICECONnect 2019, visit the following websites: https://www.phitex.ph/, https://www.micecon.ph, https://www.tpb.gov.ph/, or https://www.facebook.com/tpbphl/.

TPB set to accelerate local tourism with PHITEX 2019

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Philippine Travel Exchange or PHITEX, the biggest travel trade event in the country, is now set with this year’s theme, Philippine Tourism: Trailblazing Responsible Travel and Inclusive Growth.

To be held from 19 – 28 October 2019 in Metro Manila, PHITEX 2019 will feature business-to-business sessions between foreign buyers and local sellers to encourage an exchange of tourism-related discourse among the participants and open doors for business opportunities. 

Industry leaders will also take part as key resource speakers to discuss new trends in tourism marketing as well as marketing strategies in mature and emerging markets.

PHITEX 2019 will end with post-tours for delegates to introduce the most popular Philippine tourist destinations including the country’s best hotels, accommodations, entertainment venues and business facilities.

Spearheaded by the Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism, PHITEX has been established as the major annual marketing event in the Philippines that further strengthens the country’s brand image and encourages participants to promote affordable and competitive tourism packages. 

Last year’s event was participated by 188 buyers from 29 countries, sellers from 148 companies, and a total of 235 delegates. This year, the TPB is targeting 250 sellers and 250 buyers. 

“PHITEX has always been successful in building bridges to strengthen the country’s relations with the other leaders of the tourism industry,” said TPB Chief Operating Officer Marie Venus Tan. “It has also positively affected our image as one of the most sought after tourist destinations in the globe.”

For further information, please log on to https://www.phitex.ph/.

Boosting domestic tourism with Philippine Travel Mart 2019

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In its continuous effort to push forward the country’s tourism industry, the Tourism Promotions Board (TPB) Philippines gives its unyielding support to the 30th Philippine Travel Mart (PTM) happening from August 30 to September 1, 2019 at SMX Convention Center in Pasay City.

Celebrating its 30thanniversary this year with the theme “Fostering Sustainable and Inclusive Tourism”, PTM remains to be the longest-running travel trade exhibition in the Philippines. Organized by the Philippine Tour Operators Association Inc. (PHILTOA),this year’s event will have over 250 exhibitors offering the best deals from all over the country. With Philippines being part of the ASEAN community, intra-regional travel will also be promoted, with equally-exciting offers from China, Japan and Korea.

Other activities include “Sale ng Bayan business-to-consumer (B2C)” where travelers can directly book and buy holiday packages, as well as business-to-business sessionswhere potential clients can meet with tour operators and resort owners right on the floor.Visitors to PTM 2019 will also be treated to live entertainment and cultural events from the different participating regions.

With common goals shared with PTM 2019, TPB’s support of the event aims to bolster the tourism industry through the promotion of the country’s rich culture, natural attractions, and products, while supporting a sustainable business environment socially equitable for local communities.

Tourism Promotions Board launches Sustainable Community-Based Tourism Recognition

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The Philippine Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), launched recently the first Sustainable Community-Based Tourism Recognition (SCBTR) as part of its "SustainableTourism" campaign. 

In keeping with the 2030 Agenda for Sustainable Development, the Sustainable Development Goals (SDGs) of the United Nations, and the National Tourism Act of 2009, which recognizes sustainable tourism development as key to national socioeconomic development, the SCBTR highlights different forms of tourism such as ecotourism, which focusing on areas that promote environmental conservation and appreciation of nature; culture tourism, which promotes heritage and encourages participation in cultural activities; and adventure tourism, which offers a full adventure travel experience.

TPB will identify the best sustainable tourism destinations of the country with the assistance of DOT Regional Offices and recognize three winners according to a set of criteria that includes community participation, benefit sharing, tourism resources conservation, partnership and support from within and outside the community, local ownership, management and leadership, communication and interaction among stakeholders, quality of life, scale of tourism development and tourist satisfaction.

The recognized sites must also practice sustainability through preservation, conservation and protection of the environment and community; provide a unique local experience; practice ecological balance and sustainable organic farming; promote artisanal products in the community; empower cultural pride; share cultural heritage; offer immersive and experiential activities; and elicit overall interest from visitors.

Winners will receive incentives and grants for the enhancement of sites and tourism products and services; trainings and seminars; and progress monitoring and assistance from TPB to obtain support from organizations such as the United Nations Educational, Scientific and Cultural Organization (UNESCO), Slow Food International and The Tourism Infrastructure and Enterprise Zone Authority(TIEZA) for the development of community programs. 

The destination will also be promoted digitally, featured in international and domestic travel fairs and shows participated in by DOT / TPB, and endorsed for a possible partnership with the former Secretary of the Philippines' Department of Environment and Natural Resources, Ms. Gina Lopez.

This first-of-its-kind recognition is initiated by TPB in support of Tourism Secretary Bernadette Romulo-Puyat's overarching direction in striking balance between tourism business and social responsibility.

Aside from acknowledging sustainability efforts and achievements, TPB also hopes to reaffirm the commitment of local government units, non-governmental organizations, and private sectors in the tourism industry in implementing sustainable tourism related-initiatives.

Moreover, TPB hopes to showcase and promote domestically and internationally the country’s unique tourism products, inspire stakeholders to share sustainable practices, and draw potential investors for the enhancement and development of sustainable tourism sites and attractions. 

TPB gears up for the county’s biggest travel trade event

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The Tourism Promotions Board (TPB) is set to host the country’s biggest and significant travel trade event – the Philippine Travel Exchange (PHITEX), on August 28-30, 2018 at Marriot Grand Ballroom. This year’s PHITEX will once again promote the country as the premier tourist destination among some of the world’s biggest travel and tour buyers. 

With this year’s theme “Tourism is our Business: Guarding our Environment, Reliving our Culture”, TPB aims to provide a venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers with a possibility of securing booking on-site or at least business leads. 

The event is also expected to entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the archipelago and to generate maximum exposure of the Philippine destinations to key target markets and launch packages designed for niche markets. 

Kicking off this week-long event is the pre-tour on August 28 for registered buyers covering Bataan, Laguna, Batangas, Tagaytay and Corregidor that will highlight interesting Philippine culture and heritage.

The main event of PHITEX 2018 is the Travel Exchange (TRAVEX), which includes exclusive business-to-business appointment meetings between Philippine sellers and foreign buyers. By giving them the chance to personally meet the local sellers, buyers are introduced to the Philippines’ marketing trends and practices. In exchange, sellers are given an edge to offer globally competitive tour packages to the international market. 

The event will also provide foreign buyers the opportunity to experience the fun and exciting post tours to main Philippine attractions and destinations. 

Now on its 17th year, PHITEX has been continuously sustaining the growth that the Philippines has gained in the global tourism market. 

For more information about PHITEX 2018, visit www.phitex.ph.

The future of travel media : TBEX Asia-Pacific 2016 set on October 13-16

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To visit and go someplace you’ve never been before.... Travel and Adventure is worthwhile. 

The Philippines is all set for the Asia-Pacific leg of the world’s largest conference of travel bloggers, writers, content media creators and tourism industry professionals - the Travel Blog Exchange (TBEX), on October 13-16, 2016 at the Philippine International Convention Center (PICC). 

Presented by the Tourism Promotions Board (TPB), in coordination with NMX Events, TBEX is expected to bring in hundreds of delegates from North America, Europe and Asia to the Philippines for the first time and will serve as the best venue for bloggers to acquire knowledge, as well as expand their networks and linkages. It will also create a good opportunity for the participants to experience the best of the Philippines through exciting tours.

Highlighting this event will be a series of talks presented by some of the world’s renowned speakers including New York Times #1 international bestselling author and veteran travel journalist Patricia Schultz, host of the award-winning podcast Slice of Sci-Fi Evo Terra, and Filipino travel blogger and founder of OurAwesomePlanet.com Anton Diaz. 

Talks will cover various travel-blogging topics such as the proper use of social networking sites, video blogging, content management, marketing techniques to building brands and challenges and opportunities in blogging. The conference will also allow the participants to interact with each other and have in-depth discussion on travel blogging opportunities. 

The group will also be treated with exciting tours to the country’s premier destinations including iconic landmarks, world heritage sites, scenic views, natural wonders, entertainment venues, lifestyle spaces, and top attractions. The list will include a visit to the historical walled city of Intramuros, the Eighth Wonder of the World Banaue Rice Terraces, the world’s Best Island Palawan, UNESCO World Heritage site Ilocos and the world’s most perfect cone-shaped Mayon Volcano.

By hosting this four-day event, the Philippines is once again set to take the spotlight for being a premier travel destination among the world’s most successful travel bloggers and the industry’s most creative and influential minds. 

To register and know more about the upcoming TBEX 2016, visit http://tbexcon.com/2016-asia/.

1st Philippine Environment Summit : “Greening Together, Growing Better”

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The 1st Philippine Environment Summit, a celebration of the Philippine environmental movement, will be held on Feb 9 to 11 at the SMX Convention Center, Mall of Asia. The 3-day event will showcase programs and projects, as well as breakthroughs and innovations that contribute to the social and economic advancement, while protecting the environment. There will also be an exhibit area featuring eco-friendly products and services.

With “Greening Together, Growing Better” as theme, the summit will feature renowned leaders of government, the church, environment, civic organizations and academia as plenary and resource speakers in breakout sessions and as exhibitors. Also attending the event are lead members of environmental civil society organizations, leaders of government and business, as well as individual and institutional environmentalists.

President Benigno Aquino III, Luis Cardinal Tagle, former SC Justice Reynato Puno, and internationally renowned environmental activists Dr. David Suzuki and Dr. Vandana Shiva are some of the invited speakers, while leading Presidential aspirants in the coming national elections will be asked to present their environmental agendas. 

The Summit is co-organized by the Green Convergence -- a large coalition of environmental and developmental organizations, networks, faith-based groups and individuals -- with the Department of Environment and Natural Resources(DENR). Also supporting the event are the Energy Development Corporation, Tourism Promotions Board, Foundation of the Philippine Environment, PTFCF and Trans-Asia Renewable Energy.

The main objectives of the Summit are to disseminate information to the public on the developments, achievements, challenges, programs and projects in relation to food safety, environment and natural resource protection and conservation and sustainable economy; strengthen and energize networking between and within the public and private sector and within and across various sectors and groups, formulate policy recommendations; and showcase convergence initiatives between and /or among government, civil society, business, and other sectors of society.

“In celebrating the advancements in environmental protection achieved through private and public initiatives, we hope to create an opportunity for all sectors to unite and collaborate,” says Green Convergence president Dr. Angelina Galang. “The 1st Philippine Environment Summit is a call to government and the Filipino people to unite in accelerating the drive towards national sustainable development.” 

The Summit will be plenary sessions in the morning and breakout sessions in the afternoon, and a simultaneous three-day exhibit. Another highlight of the event is an awards ceremony recognizing LGU eco-champions. It concludes with the environment movement’s resolution for specific desired actions by the most influential sectors – government and business - that will protect the environment in pursuit of sustainable development in the Philippines.

To register for participation, join the exhibits, or know more about the 1st Philippine Environment Summit, call 225 7330 or visit greenconvergencephil on Facebook.

Department of Tourism declared 2015 will be "Visit the Philippines" year

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Department of Tourism Secretary Ramon Jimenez Jr.

The Department of Tourism has launched a campaign dubbbed as "Visit the Philippines Year (VPY) 2015" an invitation for all to experience the enduring promise of “It’s More Fun in the Philippines.” 

The Philippines is all set to become the ultimate destination next year. Encouraging nationwide participation, DOT hopes to inspire 10 million foreign tourists to discover, explore and fall in love with the Philippines.

Visitors to the country will not run out of reasons to visit the Philippines as 2015 proves to be an exciting year for the country.

Tourism Promotions Board Chief Operation Officer Domingo Ramon C. Enero III

During the event, Domingo Ramon C. Enero III, Tourism Promotions Board Chief Operation Officer announced the VPY 2015 features on an exciting mix of events and activities, as well as the unveiling of more historic treasures, natural wonders, and unforgettable adventures; from the Papal Visit in January to the Asia Pacific Economic Cooperation (APEC) Ministerial Meetings and Leaders’ Summit.

And of course, its people’s hospitality and optimism make the Philippines the best place to be on the planet next year.

Arts and Culture

The Sinulog, Dinagyang and Ati-atihan are just some of the many colorful and festive events that celebrate and showcase the beautiful people and culture of the Philippines. These world-famous festivals open the door for visitors to discover its rich heritage of centuries-old baroque churches, historical museums and local arts and Filipino craftsmanship.

Lifestyle and Entertainment

The Philippines has a lot to offer in terms of lifestyle and entertainment. Shopping destinations and nightlife are the selling points for Manila. Some international performers will also hold concerts in the country next year, including the pop sensation One Direction.

There are also unique international events held in the country like the Philippine Hot Air Balloon Fiesta and the Philippine International Pyromusical Competition. Never amiss in what’s in, the country comes on top in providing recreation and entertainment hard to match.

Travel and Adventure

The Philippines is rich in natural wonders and biodiversity that tourists wanting to commune with nature will love. It is famous for its hiking, diving and adventure hubs like Siargao Island, a favorite surfing site, Boracay, known for its white beach sand, Bohol for cruise tourism, and Cebu for its breathtaking diving sites.

World Heritage Sites—the Banaue Rice Terraces, Mount Hamiguitan Range Wildlife and Sanctuary, the Palawan Underground River which is also one of the world’s New7Wonders of Nature, continue to inspire awe even among jaded travelers.

Year-round Sporting Events

The country, known for its people’s competitive spirit, plays host to international sporting events, some of which have made the Philippines a part of their circuit are Iron Man and Xterra Triathlons, and CWC International Wakeboarding Competition. Local sporting events like the International Dragon Boat Race in Boracay and the myriad of marathons and triathlons, including fun races like color blasts and zombie runs have attracted international attention and participation.

Business

The Philippines also boasts of modern facilities for conventions and business conferences. Next year, the country will host the Asia Pacific Economic Cooperation (APEC) Ministerial Meetings and Leaders’ Summit. Guests will include 21 heads of state and 46 ministers, with about 10,000 economic leaders, support staff and international journalists. 

VPY 2015 also comes at the time DOT makes progress on measures to realize the planned regional economic integration of Association of Southeast Asian Nations, which includes the readiness of the Bureau of Immigration to honor the common visas extended by all member countries to those traveling to the Philippines. Doing business in the country is reinforced by its back-to-back investment upgrades and high economic growth performance.

It’s More Fun in the Philippines website

To drum up more interest for VPY 2015, the DOT has given its website a makeover, redirecting its home page to the revitalized “It’s More Fun in the Philippines” website (www.itsmorefuninthephilippines.com) with more features to assist potential tourists, travel agencies andAA event organizers.

The website aims to be the one-stop portal for all queries about traveling to the Philippines, its must-visit destinations and events in 2015.

In support, the DOT has developed a microsite inside the “It’s More Fun in the Philippines” website to serve as directory to everything the Philippines has to offer. 

All stakeholders, from event organizers to tour agencies, are encouraged to go to www.phl2015.itsmorefuninthephilippines.com and register and promote their activities to an international audience.

“What will truly sustain Visit the Philippines Year 2015 campaign are the people themselves. I enjoin the businesses, communities and locals, to play an active part in spreading and amplifying our messages, enticing would-be visitors to come visit our shores,” said Tourism Secretary Ramon Jimenez Jr.

(From L-R) Tourism Assistant Secretary Benito C. Bengzon Jr., Tourism Secretary Ramon Jimenez Jr. and Tourism Promotions Board Chief Operation Officer Domingo Ramon C. Enero III during the "Visit the Philippines 2015" launch in the same ocassion of the 13th Philippine Travel Exchange (PHITEX2014), held at the SMX Convention Center, SM Mall of Asia in Pasay City last Thursday, September 5, 2014.

Thanks to the unprecedented support from the national government, local governments and the private sector, tourism remains as one of the pillars of growth and inclusiveness. With VPY 2015, DOT aims to have every quarter one major occasion that would attract not only domestic but also international tourists to visit the country.

Indeed, Visit the Philippines Year 2015 is a great opportunity to finally share with the world the unique experiences and adventures this country can offer.

Here are some photos during the "Visit the Philippines Year 2015" campaign launch.