Showing posts with label LINE. Show all posts
Showing posts with label LINE. Show all posts

November 6, 2014

Here's LINE POP 2, the sequel to the hit LINE POP



LINE introduces a new version of its hexagon-based game with LINE POP 2; adds LINE Sweets to the global gaming platform

LINE, the world’s leading life platform, has officially released two new and exciting games: the sequel to LINE POP and LINE Sweets!

The Philippines is home to the most downloaded mobile games in Southeast Asia. Because of this, LINE is happy to offer Filipinos with engaging new puzzle games for recreation.

LINE POP 2 is a hexagon-based puzzle game where players can move blocks in six different directions. Your favorite LINE characters are used as labels for the blocks. Align three or more similar-character blocks to eliminate them and gain higher scores.



As the successor of the first LINE POP, which garnered over 47 million downloads worldwide, the sequel welcomes a huge following of puzzle-game gurus. 

LINE Sweets, on the other hand, is a map-based puzzle game that features LINE characters in 3D! Each character has a unique skill, which can be strategically used to gain higher scores. New characters can be unlocked using Gacha or by clearing stages within the game.



Players can clear the mission by lining up three or more blocks with the same type of sweets to proceed to the next level. Your LINE friends can view your scores, making this a very fun and competitive engagement!

Be part of the growing puzzle game saga and download LINE POP 2 and LINE Sweets from Google Play or iTunes. Enjoy its exciting features and more only with the best messaging and call application, LINE.

To learn more information about each game, check out below:


About LINE

LINE, the world's leading life platform, offers free text and voice messaging, voice calling and group chat with up to 200 people, integrated with various interactive elements such as Stickers, Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 170 million monthly active users in 230 countries. LINE has also held the coveted No. 1 spot in the 'free apps' category of app stores in 70 regions.

For more information visit: http://line.naver.jp/en/ .

July 13, 2014

LINE’s new Disney TsumTsum puzzle


Here's for an avid community of mobile gaming enthusiasts, LINE, is bringing popular Disney characters to Android and iPhone users in the Philippines with the launch of LINE’s new Disney TsumTsum puzzle.

LINE Corp., owner and operator of the free call and mobile messaging app launches new Disney-themed gaming app.

The popular TsumTsum puzzle, which has been released in 41 regions worldwide, has been developed under the license of Walt Disney Japan that features Disney characters from Mickey Mouse to Winnie the Pooh to spice up your gaming experience. 

According to Tech in Asia, about 78 percent of the country’s mobile internet users downloaded games last year. In addition, the endearing Disney characters featured in LINE’s TsumTsum will make it a highly anticipated title for Filipino users. 

“The Philippines is not far behind its neighbouring countries when it comes to mobile internet usage,” said Greg Kim, Head of LINE Philippines.

“That is why LINE Corp. eyes the country for further growth, especially now that we recently reached the one-billion-download benchmark.”

In a global scale, the number of worldwide app users for TsumTsum and LINE shows great promise. Kim added, “Who doesn’t love Mickey Mouse and his friends? Young people have a genuine connection with these characters and, at the same time, they remind the adults of their childhood.” 
The TsumTsum and its colorful cast of characters have gained more than 14 million downloads. In fact, it was one of the top downloads in both the Apple App Store and Google Play.

This helped LINE extend its service to offline users, while fueling a 40 percent increase in sales.


The new game app’s popularity became evident when it bagged 2nd place in the Games, Toys, and Stationary category of Nikkei Trendy’s “First Half of 2014 Product Popularity Rankings.” 

“It’s easy to enjoy this game,” remarked Kim. “The looks of the characters are given a unique twist and gameplay is simple yet engaging.”

High scores in TsumTsum are achieved by matching three or more sets of Disney characters or “Tsums” within the span of one minute. The aim is to eliminate as much characters as possible to accumulate more points. When the player eliminates five or more Tsums in a row, coins will be released; eliminating seven or more will guarantee the player the “Magical Bubble” item that serves as the game’s booster.

“The players can choose from our 29 different characters and enhance their skills to gain special abilities—including the ability to stop time or eliminate Tsums at the center of the screen,” Kim explained. “Apart from its offline availability, you can also play TsumTsum with friends and family through online play. This is definitely another way to have fun and reconnect with your loved ones.”

LINE: Disney TsumTsum

Supported devices: Android and iPhone

Supported regions: Argentina, Australia, Austria, Brazil, Cambodia, Canada, Chile, Colombia, Costa Rica, Denmark, Ecuador, El Salvador, Finland, Germany, Guatemala, Honduras, Hong Kong, India, Indonesia, Israel, Lao People's Democratic Republic, Malaysia, Mexico, Netherlands, Peru, Plurinational State of Bolivia, Republic of the Philippines, Russian Federation, Saudi Arabia, Singapore, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Uruguay, Bolivarian Republic of Venezuela, Vietnam

Service begins: July 1, 2014
Cost: Free-to-play (offers in-app purchases)
Developer: NHN PlayArt
Operator: LINE Corporation
Copyright:©Disney ©Disney/Pixar

App Store

Google Play 


LINE Homepage
Mobile:
LINE Facebook Page
LINE Official YouTube Page
LINE Official Blog
For LINE Partner:

June 29, 2014

LINE celebrates Third Anniversary

LINE and Family Apps Top One Billion Total Downloads Worldwide
LINE, has been a worldwide phenomenon in the last three years, the world’s leading mobile platform, marks its third anniversary, June 23 2014.

It has even more reasons to celebrate as the total number of worldwide downloads for LINE and LINE family apps topped one billion on June 21, 2014.

LINE's growing user base in the Philippines has helped foster this growth. With this momentum, Filipinos can expect more quirky and colorful features to be released by LINE.

“The development of new and exciting stickers and apps is our way of extending our gratitude to the Filipino LINE community,” said Greg Kim, head of LINE Philippines. “The Philippines continues to present great prospects in terms of growth, as it has an increasing number of smartphone users. And considering LINE’s cross compatibility across multiple platforms such as iOS, Android, BlackBerry, Windows, as well as PC, its market in the country is expected to be even bigger.”

Since its beginning as a free mobile messenger app, launched on June 23, 2011, LINE has been continuously evolving its features by adding free calls and stickers in October of the same year. With further addition of video calls and “LINE Premium Call”, a feature that allows users to make domestic and international phone calls to landlines and mobile phones at affordable rates, LINE demonstrates its ceaseless commitment to providing the best communication experience for all users. As LINE celebrates its third anniversary today, the service has grown to hold over 470 million users worldwide.

LINE continues to develop new channels to strengthen relationships among Filipinos and their families.

“There are over 10 million Filipinos residing abroad,” remarked Kim. “And most of them want to stay connected to their families here in the Philippines, and LINE gives them a reliable platform for communication.”

LINE recently added the “LINE Premium Call” app, a helpful service that allows domestic and international calls to landline and mobile phones at reasonable rates.

Kim asserted, “This feature is definitely a breakthrough for us.”

He continued, “The new LINE Premium Call app is ideal for families with loved ones abroad. With our commitment to deliver improved communication experiences to all our users, we aim to introduce more features that make Filipinos feel like their friends and families right next to them.”

With 470 million users worldwide, LINE has asserted itself as a leading mobile ecosystem that provides a wide array of content for users.

The online messaging platform currently offers wide range of add-on services, including LINE Camera, LINE Play, and LINE Game. In addition to LINE app, 14 family apps have achieved over 10 million downloads, with LINE camera boasting the highest number with 90 million downloads. The apps offered through the gaming service LINE GAME are also very popular among users around the world, with LINE POP recording over 43 million downloads, and a total of nine titles breaking the 10 million milestone.

“We will continue to provide fresh and vibrant features for our valued app users,” Kim concluded.

June 17, 2014

“LINE Free Calls” promo

Get the chance to win premium items from “LINE Free Calls” promo! Get up to 30 minutes worth of FREE CALLS to any landline or mobile number in the world, PLUS an exclusive LINE sticker set, when you send messages using LINE from June 17 to July 1, 2014. 

LINE, the world’s leading instant messaging app that allows its 460 million plus users to make FREE voice calls and messages worldwide, will offer its Philippine-based subscribers a special “LINE Free Calls” promo. 

From June 17, 2014 at 12 noon, users will instantly get LINE Premium Call Credits* (up to 300 credits in total), plus an exclusive LINE sticker set, by just sending LINE messages from June 17 until July 1, 2014 only.

*LINE Premium Call Credits are electronic credit that allows users via LINE to call mobile phones or landlines anywhere in the world. Upon sending one message within the promo period, 100 credits will be automatically added to the user’s account balance (for guide info: www.line.me/en/call).

The maximum number of FREE call credits a LINE user can receive in one (1) day is 100 call credits. Maximum number of FREE call credits a LINE user can receive during the duration of the promo is 300 call credits, equivalent to up to 30 minutes worth of calls to any mobile or landline number in the world. Credits will be valid for 30 days.

LINE Free Calls promo is open to all existing and new LINE users in the Philippines using Android (LINE version 4.1 and above) or iOS (LINE version 4.2 and above) using mobile phones only. Only those who registered their mobile numbers on LINE are eligible to avail of the promo.

In addition, LINE will raffle off premium items such as ten (10) LINE USBs and one (1) SAMSUNG Galaxy S5 per day from June 17 to July 1, 2014 only (for a total of 150 LINE USBs and 15 S5s). Qualified entries are your LINE messages sent during the day. Entries will be refreshed daily throughout the promo period. The more messages sent via LINE, the higher the chances of winning.

Randomly chosen via electronic raffle, winners will be announced via the LINE Philippines Official Account and the LINE Philippines official Facebook page www.facebook.com/Line.Philippines .

Winners will also receive a private message for verification and prize redemption procedures.

To download LINE visit http://line.me/en/ for more info.

May 15, 2014

LINE, the world’s leading mobile messaging platform unveils 2NE1 sticker collections

LINE, the world’s leading mobile messaging platform unveils 2NE1 Sticker Collections. New sticker sets allow users to express their emotions through the wildly popular K-pop star

LINE with 420 million users, introduced a new collection of vibrant stickers featuring 2NE1 (CL, DARA, BOM and MINZY) as K-pop fans eagerly await the concert ofthe South Korean girl group at the Mall of Asia Arena on May 17.

Filipino LINE users can now download the free 2NE1 set with 24 stickers (download available for 90 days, for unlimited use) on LINE Sticker Shop. The special paid collection with 40 stickers (available for unlimited use) isscheduled for release on May 22. 

“LINE is happy to reach out to more fans through this opportunity, enabling more vivid and lively communication with the dynamic 2NE1 stickers,” said Greg Kim, Head of LINE Philippines.

In addition, LINE will host an activity booth during the group’s much-anticipated concert at Pasay City. Any concert attendees who show their LINE account at the booth can receive free Brown and Cony character fans on a first-come-first-served basis. They can also win LINE character giveaways through playing games such as roulette,download 2NE1 paid stickers for free, and take photos with the beloved LINE mascots.

LINE will continue to bring more fun and dynamic features for all LINE users to enjoy for the ultimate communication experience.

LINE Homepage

LINE Facebook Page

LINE Official YouTube Page

LINE Official Blog

For LINE Partner:

April 9, 2014

LINE global community is 400M strong


Filipino LINE subscribers join a rapidly growing worldwide community of users

 


As LINE enthralls more Filipinos with its colorful combination of features and services, the mobile messaging app’s global community continues to post unprecedented growth as it recently surpassed 400 million users.

Since its launch in 2011, LINE has grown into a global communications app that lets users communicate through voice and video calls, as well as stickers and text messages.

“One of our goals for 2014 was to reach over 500 million users and today we’ve been able reach the milestone of 400 million,” says Akira Morikawa, CEO of LINE Corporation. “I’d like to thank all our users and supporters for their help so far.”

Behind growing user bases in North America, Europe, and Southeast Asia, the amount of LINE’s daily new users has reached a record-breaking pace of 1.7 million per day—indicating rapid worldwide growth.

Alongside the rising number of users, the amount of communication made through LINE has also skyrocketed. Since the start of 2014, records have been set for the daily usage of chat messages (10 billion/day), sticker messages (1.8 billion/day), and phone calls (over 12 million/day).

Morikawa remarks, “Along with the rapid proliferation of smartphones, the level of competition in the global communications app market has become fiercer than ever, and is only intensifying every day. We believe that this shows that messaging services have become the crux of our mobile society, and demonstrates their incredible worth.”

To separate itself from other messaging apps in the market, LINE continuously innovates new features and services. In the Philippines, it recently introduced LINE Call—a new function that allows users to call landlines and cellular phones for affordable prices. By boosting its multi-functionality with features like this, LINE hopes to increase its value for Filipino users.

Morikawa concludes, “With all of this in mind, LINE aims to further its growth and become the world’s top communications infrastructure, taking on many new challenges along the way.”

February 27, 2014

LINE continues its surge in users, cites its secure platform


- LINE’s new daily user number skyrockets more than 10 times
- LINE provides the safest service for ultimate user privacy protection

LINE_logo
LINE, the world’s leading mobile platform with 350 users worldwide, has seen a record-breaking inflow of daily new users, as many as 10 times in some regions, since the weekend of February 23, 2014.

The recent surge is attributed to LINE’s unparalleled communication services that are the most safe and reliable, in the midst of recent system trouble experienced by other service providers.


“We are pleased to provide our many users in the Philippines with a complete, exciting, and secure mobile messaging experience,” remarked Mr. Greg Kim, Head of the Philippines at LINE Business Development Division, LINE Plus Corporation.

Many users have already chosen LINE as the ideal solution that offers an advanced system support and wide range of features that offer free messaging, voice and video calling, as well as interactive elements such as Stickers, Timeline and Official Accounts, under the ongoing industrial changes in the mobile messaging market. 




LINE_free calls


To ensure user privacy protection and stable service support, LINE does not store or track any user information. All user information submitted when creating a new account, as well as messages exchanged between users, are encrypted. Moreover, LINE adheres to its company policy of not providing any user information to an external party.

LINE is also the first mobile messenger in the world to receive all three international certifications in internal control management (SOC2, SOC3 and SysTrust), which proves its leading security standards.

LINE will continue to safely protect all user information from third party access and will continue to offer the most dynamic services that can be trusted anywhere around the world.


*Useful Links:
LINE Homepage

LINE Facebook Page

LINE Official YouTube Page

LINE Official Blog

For LINE Partner:

February 18, 2014

LINE Theme Shop lets you decorate your messaging experience

Newly launched LINE shop opens your chat rooms for everyone’s favorite LINE characters.

LINE, the world’s leading mobile platform with over 350 million users, has unveiled its new Theme Shop for Android and iPhone users in the Philippines.

Through the store, Filipinos can purchase themes that decorate their LINE chat visuals with LINE characters Leonard and Sally. What’s more, the themes of the ever popular Cony and Brown are still available to users for free.






Since first being introduced in June 2013, LINE Themes have been downloaded more than 200 million times by users around the world to add a personal and colorful touch to their LINE interface.

“The Theme Shop already offers a wide variety of themes centered on the beloved characters of LINE,” said Greg Kim, Senior Manager of LINE Plus Corporation. “In the next months, we will be adding Hello Kitty and Rilakkuma themes, and we promise to deliver more fun-loving motifs as the year progresses.”

Filipino users can also purchase themes from the LINE Web Store (http://store.line.me) and send them as gifts to their LINE friends.

LINE is now available on Firefox Marketplace

The Firefox OS platform has been gaining particular traction among smartphone users, including Filipinos. In line with that, the mobile messaging app has continued to expand its reach and is now available on the Firefox Marketplace.

“We are glad to welcome Firefox users in the Philippines to LINE,” says Kim. “One of our main goals is to advance our accessibility to more Filipinos, so they can enjoy LINE’s unparalleled mobile platform services.”

1. Themes are only supported by the iPhone and Android versions of the LINE app.
2. iPhone users can only send Theme gifts to friends via Web Store only.
3. Purchased themes are supported for 180 days after sales end.

*Useful Links:

LINE Homepage

LINE Facebook Page

LINE Official YouTube Page

LINE Official Blog

For LINE Partner:

February 7, 2014

LINE’s global gaming platform reaches 250 million downloads worldwide!

Enjoy LINE GAME’s latest adventures with LINE Cookie Run, LINE Party Run and LINE Go!Go!Go!

LINE, the world’s leading mobile platform with 340 million users worldwide, announced that its global gaming platform, LINE GAME, has achieved 250 million downloads, only 18 months after the initial service release.
LINE GAME currently enables users to enjoy 49 games of different variety. Adding more flavors to the line-up this February, LINE has released LINE Cookie Run, LINE Party Run and LINE Go!Go!Go! for all Filipino users.

“We are very excited to bring a brand new roster of exciting new games that our LINE users in the Philippines can download and enjoy,” remarked Mr. Greg Kim, Senior Manager at LINE Plus.

Check below for more information about the latest game releases!

LINE’S NEW YEAR GAME RELEASES!

LINE Go!Go!Go!
On this first racing game introduced on LINE GAME platform, players steer and jump their cars to race against others for an adrenaline rush.

Google Play: 


App Store: 


LINE Cookie Run 

Help cookies to escape from the evil witch’s oven in this side-scrolling action game, while aiming for the highest score by collecting the Coins and Jellies. 

Google Play: 


App Store: 

LINE Party Run 
Enjoy this endless running game that features LINE’s popular characters such as Cony, Brown, James, Moon, and many others.

Google Play: 

App Store: 

January 20, 2014

LINE generates more than Php25 million for Yolanda victims

Proceeds from LINE’s special-sticker campaign to help storm-battered communities in PH

CEO

LINE, the world’s leading mobile platform with 330-million users, has donated funds raised by its “Pray for the Philippines” special-edition sticker set to victims of Super Typhoon Yolanda.

The stickers, which were sold worldwide through the LINE Sticker Shop from November 15 to December 31, 2013, generated over Php25-million (58,773,190 Yen). The proceeds have been forwarded to relief and rebuilding efforts in storm-battered communities in Visayas and Mindanao. 

To express LINE’s support for the cause, Akira Morikawa, the company’s CEO, paid a courtesy call to the Philippine embassy in Tokyo, Japan this past week. Morikawa sat down with Ambassador Manuel Lopez to present the proceeds from LINE’s “Pray for the Philippines” campaign.

He was likewise given updates about ongoing relief operations in the country.

line_phil


The donations were transferred to the Philippine Red Cross last January 10, 2013, with the assistance of the Japanese Red Cross.

Greg Kim, Senior Manager at LINE Plus Corporation said that they are grateful for the donors from around the world for making this generous contribution possible.

“LINE has been in the Philippines for two years now, and our relationship with the country and its people will be strong through thick and thin,” he adds. 


*Useful Links:
LINE Homepage

LINE Facebook Page

LINE Official YouTube Page

LINE Official Blog

For LINE Partner:

January 10, 2014

Google Best Apps of 2013 Winner “whoscall” Released on LINE

LINE whoscall, a free call-filtering and number management app for Android.

Google Best Apps of 2013 Winner “whoscall” Released on LINE Access a Worldwide Database of Over 600 Million Phone Numbers to Identify Unknown Numbers in Real Time and Protect Against Malicious Sources

LINE, the world’s leading mobile platform with 320 million users worldwide, today announced the release of LINE whoscall, a free call-filtering and number management app for Android developed by Gogolook Co., Ltd., a world leading caller ID service company.




























LINE whoscall for Android devices will allow users to identify the source of incoming numbers and filter out unwanted calls and messages. The app is a reworked interface for LINE users based on whoscall, which has been downloaded more than 5 million times worldwide, and was selected for the Google Best Innovation Award of 2013 in eight regions, including Taiwan, Hong Kong, Indonesia, and Malaysia.

LINE whoscall utilizes a database of over 600 million numbers, including businesses and shops, sourced from the Yellow Pages and other public data resources to automatically identify and display the source of incoming calls and messages as they arrive. This allows users to filter out suspicious numbers before they answer a call or message.

Important Notes

1. Contacts found on mobile devices will not be automatically collected by the LINE whoscall service.

2. The app will not include a feature that offers LINE account authentication on its release. For this reason, messages and calls received inside the LINE app will not be affected by the filtering settings made with LINE whoscall.

LINE whoscall Supported devices: Android
Supported languages: English, Chinese (Simplified and Traditional), Korean, Japanese
Supported regions: Global
Service begins: January 9, 2014
Cost: Free

For more information, please visit http://whoscall.com

About LINE
LINE, the world's hottest mobile messaging platform, offers free text and voice messaging, voice calling and group chat with up to 100 people, integrated with various interactive elements such as Stickers, Home & Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 320 million users in 230 countries. LINE has also held the coveted No. 1 spot in the 'free apps' category of app stores in 60 countries. For more information visit: http://line.naver.jp/en/.

About LINE PLUS Corporation
LINE PLUS Corporation, the world's leading mobile platform innovator, is a joint-venture entity between Naver Corporation (former NHN Corporation) and LINE Corporation (former NHN Japan Corporation), newly organized in March 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together an innovative mobile messaging tool and new communication lifestyle. LINE PLUS Corporation was created to promptly react to the ever-changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company, which furnishes a wide range of innovative and convenient online services. LINE PLUS Corporation is located in Seoul, Korea. For more information, please visithttp://www.nhncorp.com/nhnen/index.nhn .

About Gogolook
Gogolook, founded in 2012, was acquired by Naver Corp. in December, 2013 and joined ranks with one of the world’s most popular messaging apps, LINE, as a sister company. Gogolook has always aspired to create a global contact network of trust. It was the commitment to this visualization and the hopes of creating the ultimate calling experience that whoscall was developed as an unknown number identification and filtering app. whoscall received public praise from Google’s CEO Eric Schmidt and has been awarded multiple international accolades including the Google Best Innovation Award and BNext Award. whoscall has also been featured on TechCrunch and TechInAsia, amongst other global tech media outlets. whoscall currently services over 600 million users worldwide and identifies over 10 million calls daily.

September 16, 2013

Shane Filan Live! in Manila on September 28 & 29!


Great news for Shane's fans in the Philippines! Shane is coming to Manila!
Westlife former lead vocalist Shane Filan is coming to Manila for a series of shows at SM Malls on Sept. 28, 6 p.m. at The Block of SM City North Edsa and Sept. 29, 4 p.m. at The Podium to promote his brand-new EP titled Everything To Me exclusively distributed by MCA Music (Universal Music Philippines).
Shane is known to millions as the front man of Westlife with a string of hits: If I Let You Go, I Lay My Love On You, Swear It Again and Flying Without Wings. The group has sold over 50 million records around the world, including a staggering 14 No. 1 singles in the UK alone — the third highest in the UK music history.
In 2010, Westlife was named the top-selling album group of the 21st century. It bid fans farewell in 2012 with a successful tour. Shane has been working on his solo material since then. Last month, he co-wrote and released his debut single Everything To Me, produced by Grammy award-winning producer, Martin Terefe (Jason Mraz, James Morrison and Train). The edgy pop song is the lead track on an EP which includes three other brand-new songs, written by Shane. A full album is expected to follow later in the year. 

Shane Filan Live! in Manila is presented by MCA Music (Universal Music Philippines), SMART Music, SM North Edsa The Block, The Podium and Astroplus/Astrovision. It is sponsored by KPUB Barbeque Restaurant Meat All You Can with media partners, MYX, etc, Jack TV, MOR 101.9 For Life, Business World, HerWord.com, Most Wanted Hits (MWH Magazine), Manila Concert Scene, Philippine Concerts, Lionheart TV and LINE.

Download Everything To Me EP online via Smart Music http://www.smart.com.ph/music or iTunes. Grab a copy of the CD which will be available nationwide soon in Astroplus/Astrovision.

April 30, 2013

LINE unveils new TVC starring Super Junior’s Siwon


Filipino K-POP fans will be delighted to see Siwon’s familiar face gracing their TV screens starting this May as LINE, the world’s hottest mobile messenger, is unveiling its new TV commercial starring Siwon of Super Junior.

Siwon is the lead singer of the wildly popular Korean boy band that had already held concerts in the Philippines twice in the past three years, with the first one being in April 2010 and the second last February 2011.

A global K-POP sensation, Siwon is LINE's newest brand ambassador. Through the TVC, he vividly shows how LINE can be an excellent communication medium that connects beloved friends and family no matter where they are. Siwon and acting partner Patricia play the role of a couple separated by physical distance. They eventually grow closer despite their distance via their connection on the digital social platform, LINE. They use LINE's fun and expressive virtual stickers to share thoughts and feelings about their daily lives.

Siwon expressed how LINE has helped him stay in touch, and express his feelings with friends and family at home amid his busy touring schedule around the world.

Oftentimes, I am away from home, so I miss my families and friends a lot. But sometimes I am a bit too shy to express my feelings. Since I started using LINE, it became much easier for me to exchange my feelings with my families and friends, even when I am far away in other countries,” he remarked.

He also noted the diversity and creativity of LINE’s stickers. “LINE stickers are very expressive and perky, so if you use stickers, you can express your feelings more effectively than using just words,” said Siwon.
Siwon also added that communicating using LINE has become much easier for him. “I think LINE is an excellent communication tool that keeps the relationship between you and your friends and family even tighter, because it is possible to communicate subtle emotions through LINE. Now, I can’t imagine life without LINE.”

The TVC, directed by Cannes Lion winner John Park, is part of LINE’s efforts to initiate new and fresh approaches in the mobile messaging industry.

We at LINE have always been open to innovative and creative ways to put our mobile messaging platform out there and to reach as many people as we can,” explained Lee Jin Woo, General Manager of LINE Business Office at LINE PLUS. “Starting with this TV commercial, we plan to cooperate with various Philippine local businesses and brands for more localized offerings in order to provide a more exciting and enriching experience for Philippine users.

Through the continuous release of diverse features, LINE has become wildly popular worldwide, reaching 140 million users globally. LINE has also shown a strong presence in western countries as it has hit 10 million users in Spain. Furthermore, LINE is constantly achieving great success from globally-acclaimed features such as LINE Camera, which has recently hit 30 million users, and LINE JELLY which is the newest LINE Game starring LINE’s beloved characters.

The TVC will air in the Philippines starting May 1st.


April 18, 2013

After “Gangnam Style", What could PSY possibly have in store for us next?


After K-POP music become a global phenomenon due in large part to Korean singer PSY’s massive 2012 dance hit “Gangnam Style,” the whole world—along with many Filipinos—is now eagerly awaiting the release of PSY’s new single this April.

In celebration of the new song release, LINE, a world-leading mobile messenger with social networking services, is set to offer PSY stickers (quirky and colorful emoticons) to its users, adding a little ‘Gangnam’ to their chat messages.
LINE’s PSY stickers consist of 40 diverse items, all of which depict PSY’s humorous expressions and gestures, including his signature horse-riding dance motion. The stickers are priced at USD 1.99 or 100 LINE coins.

“PSY has truly become a global pop icon, and he has especially captured the imagination of Filipinos of all ages,” explained Lee Jin Woo, General Manager of LINE Business Office at LINE PLUS. “We at LINE want to reach out to these fans through these stickers, and create a synergy between PSY’s worldwide fans and LINE’s global users.”

“LINE will always be one step ahead of users’ needs, and we are constantly working to provide a wide variety of services to meet their quickly changing desires through our free app,” he added.

Together with PSY’s sticker release, LINE is adding more K-POP celebrities to its current Official Account list of G-Dragon, KARA, and JYJ. New additions to the line-up will include CNBLUE, FTISLAND, Lee Min-ho, Miss A, Wonder Girls, ZE:A, 2AM and 2PM.

LINE Official Accounts allow fans to add their favorite celebrities on their friends list and follow their messages, pictures and even video and audio clips on a daily basis. Fans can also interact with celebrities in real-time during 'On Air Mode' where the celebrities can read and respond to messages via text.

“LINE works to extend and enhance users’ entertainment experience through celebrity engagement,” Lee Jin Woo explained. “We are committed to meeting and exceeding the expectations of global users for a more fun and unique communication experience.”

PSY’s promotional stickers can be availed at the LINE Sticker Shop. The shop can be accessed by clicking the “More” tab or through the Sticker Keyboard by clicking on the “+” tab. If users receive PSY stickers from their friends during a conversation, clicking on the PSY stickers will take them to the Sticker Shop.

PSY hit the big time as he soared to the top of global charts towards the end of last year. ‘Gangnam Style’ clocked in more than 1 billion views on YouTube, becoming the first and only video so far to achieve those numbers. The video is not only the most viewed, but it is also the most ‘liked’ video in YouTube history. By the end of 2012 the song had already topped the music charts of more than 30 countries.

LINE has continuously introduced entertaining and interactive features like LINE Camera, Official Accounts, and even games that are currently leading the mobile SNS game market. The app is available for free at Apple’s App Store, Google’s Play Store, as well as on Blackberry, PC and other platforms.

For more information about LINE, visit its official website http://line.naver.jp/en/.

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