Homegrown Filipino Tokyo Tempura supports the displaced who were affected by the Pandemic

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During this pandemic, there are business companies that hold campaigns to reach those who need help and how each and everyone can impact on their livelihood and ultimately their lives.

Immediately one month after the lockdown, Tokyo Tempura offered the "Free Franchise" program, co-brand with already existing brands and expanded its business amidst the crisis. 

Jorge Wieneke III

"With this program, there will be no franchise fee needed but you will just have to pay for the equipment, small renovations and the cart for the business," said Jorge Wieneke III, founder and owner of Tokyo Tempura. 

Tokyo Tempura started as a food cart business in 2012.  Its first cart opened on October 1, 2012 in Sta. Lucia East Mall, branching out to major malls and food parks where it became known for being the “murang tempura”. Tokyo Tempura spread exponentially outside of Metro Manila into Central and Northern Luzon, and the Visayas by 2015. To-date, Tokyo Tempura is found in key cities nationwide.

At present, Tokyo Tempura has 100 stores (kiosk/cart type) nationwide of which 80 are under franchise arrangement and 20% are company-owned.

Meanwhile, there have already been 20 free franchises granted by Tokyo Tempura. These franchisees were mostly affected by the pandemic and have reached areas as far as Batangas and Cavite. 

Wieneke, also the President of the Association of Filipino Franchisers Inc., said that this is one of his ways of helping and giving back especially to people who were greatly affected by the crisis. Wieneke continues his mission to help and serve as a mentor in setting up a good business. He extends his hand to displaced workers, Overseas Filipino Workers, existing business owners that need an added boost, and everyone else in need of income to join this program.

For more info and updates, visit http://www.tokyotempura.com.ph/  

and Tokyo Tempura Facebook Page

7-Eleven Earmarks 711 Million In Support For Franchisees: Borrow as needed. Pay when able. Interest-free.

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Philippine Seven Corporation (PSC), the exclusive licensor of 7-Eleven in the Philippines, announced their Pandemic Support Program (PSP) during the first online Franchise Town Hall Meeting in early June, and began disbursing funds on June 20. 

Jose Victor Paterno, PSC President and CEO, said, 

“We recognized immediately that the country’s (and the world’s) battle with Covid-19 would be long and painful, so the first thing we did was request our bankers for an increase in our credit lines. Thankfully, they responded quickly and generously, and our next focus became how to deploy this access to capital strategically during the pandemic. The PSP is one such example.”

As of end Q1, the company had Php 6.1B in cash and Php 1.8B in debt. It reported profits of Php 104M from its 2,916 stores. However, due to the pandemic, 22% of its stores were closed as of end April, and 11% as of end May. 

Paterno added,

“We remain highly confident in the worst case that we will get to the other side of this not just intact, but stronger. Aside from our resilient and innovative culture, we can also count on continuing access to debt and capital markets. Others in our ecosystem are not so fortunate, so in the spirit of bayanihan, we need to do our part to get them through this storm.

But don’t get me wrong, we are in the same boat as our franchisees with regard to profitability challenges -- just because you can borrow doesn’t mean you’ll make money, just that you’ll survive for longer until you do. You’ll see when we release our Q2 numbers how profits will be extremely challenging for the foreseeable future. We are cutting costs across the board, including forced leaves, retrenchments, and a freeze on hiring, salary increases, and store openings.” 

Paterno is also calling on landlords to share the pain. 

“Most of our 1,000+ franchisees have to pay rent, and we are doing our part to ensure they survive. We are now asking our landlords to do theirs, because if they do not, the franchisee will have to close the store, as will we for our corporate-run stores. We have a very long list of unprofitable stores right now, and we expect the situation to continue until December at the very least. If and when that happens, expect that space to be vacant for a very long time -- we were going to build 400 new stores this year, but have frozen expansion for the foreseeable future. I believe other chains are in a similar situation.”

According to the contract addendum for the PSP, it was designed so that franchisees would not be out of pocket on a monthly basis, allowing them to draw down on the program’s credit line as needed. If and when the franchisee’s situation improves, he or she commits to paying down the credit line monthly, at zero interest. Should he or she choose to no longer continue as a franchisee, all outstanding balances from the PSP will be forgiven. 

Waldo Abad Santos, Co-Chairperson of the PSC Franchise Advisory Council, said, “Franchisees proudly share the 7-Eleven culture of service in times of crisis, such as typhoons and other natural disasters. But this is no calamity that lasts a week, and many of us were worried where we’d find capital to continue to serve when we were losing so much. Nobody wants to lend it seems, so we are grateful the PSP was launched to enable us to continue serving our communities. When all this is over, PSC’s concrete commitment to long-term partnership is something we franchisees will never forget -- I personally don’t know of any other franchisor supporting its franchisees to this extent.”

When asked why 711M pesos, Paterno said, “Well, we’re prepared to commit around that amount for now, so might as well pick a lucky number so that all this ends quicker than we expect.”

House Speaker Cayetano files bill giving ABS-CBN provisional franchise until October

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MANILA - House Speaker Alan Peter Cayetano on Wednesday filed a bill giving ABS-CBN Corp. provisional franchise until October 2020, citing the need for Congress to focus on addressing the coronavirus crisis before tackling the network's "controversial" application for a fresh 25-year franchise. 

"Through this measure, we hope to strike a balance between the immediate needs of the people amid this crisis and the duty of Congress to ensure accountability to our present laws," read the bill, which cited government's need 

House Bill No. 6732 grants ABS-CBN provisional franchise to operate until October 31, 2020, before Congress deliberates on long-pending bills giving the media giant license to broadcast for another 25 years. 

The interim license will "give both the House of Representatives and the Senate [time] to hear the issues being raised for and against the renewal, and assess, with complete impartiality and fairness, whether or not the network shall be granted a franchise for another 25 years." 

"We cannot, in good conscience, sweep the accusations under the rug," read the bill's explanatory note. 

ABS-CBN earlier answered questions on alleged franchise violations and tax liabilities before the Senate, saying it has not violated any law. 

The bill was co-sponsored by Representatives Neptali Gonzalez, Raneo Abu, Roberto Puno, Dan Fernandez, LRay Villafuerte Jr., Ferdinand Romualdez, and Jose Antonio Sy-Alvarado. 

It was brought before the chamber's committee of the whole. 

The House Speaker earlier said starting hearings on ABS-CBN franchise bills would not mean an "automatic" grant of a fresh broadcast license. 

The National Telecommunications Commission (NTC) ordered ABS-CBN to stop broadcasting on May 5, a day after its franchise expired. 

The directive went against NTC's earlier commitment of giving "provisional authority" for the network to operate beyond its franchise validity. 

The House franchise panel last Monday ordered NTC to justify its cease and desist order against ABS-CBN, calling the telecoms regulatory body's halt directive an "undue interference on and disobedience to the exercise of the power of the House of Representatives."

Solicitor General Jose Calida was also accused of pressuring NTC to order the shutdown of ABS-CBN, based on a document obtained by ABS-CBN News.

ABS-CBN's halt in broadcast last week was the first time it was forced to sign off since the Marcos dictatorship. The shutdown imperils an estimated 11,000 jobs. 

It has asked the Supreme Court to stop the NTC shutdown order.

The network, which reached millions of Filipinos through its television, radio and online platforms, said it did not violate the law in its 65 years of service.

Explore the world of food franchising at MAFBEX 2018

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Back to serve up another exciting round of gastronomic excitement this June is the highly-anticipated 12^th edition of the Manila Food and Beverage Expo (MAFBEX). Organized by MAFBEX Events Management, a subsidiary of Worldbex Services International, and presented in cooperation with the Young Hoteliers Exposition (YHE) and the Organization of Bar Professionals (OBP), this year’s MAFBEX aims to take show attendees on the “Ultimate Foodventure” by bringing together the finest food and beverage innovations from here and around the world.

Guaranteed to unleash the foodie out of every Filipino are over 500 booths by close to 300 exhibitors who will collectively showcase the widest array of F&B items across the massive 15,000sqm venue of the show. With representatives from countries such as Malaysia, Taiwan, Korea, and Vietnam, this year’s MAFBEX is expected to offer a wealth of tastes and flavors that are bold and distinct as they are familiar and comforting.

But more than just a haven for those with an insatiable appetite for good food, MAFBEX 2018 is an advantageous event for investors and trade players alike who are in search of the latest ventures in the F&B trade. In particular, one highlight that has consistently drawn business minded foodies is the Franchising Zone, a designated area which hosts various food cart/stall businesses that are open for franchising.

Get to know more some of the franchise businesses that will be participating at MAFBEX 2018!

Iyah’s Ice Cream Milkshake

In a tropical county such as the Philippines, it comes as no surprise that people can’t get enough of Iyah’s Ice Cream Milkshake. Add to that the fact that its milkshake menu comes in a wide variety of flavors that were carefully developed and refined to suit the various tastes of customers.

Franchising rate: P345,000

Master Siomai

Over the years, this humble siomai food cart has garnered a loyal following for its tasty dimsum selections that perfectly cater to the Filipino taste bud. Apart from selling ready-to-eat dimsum fare, Master Siomai also specializes in the production and distribution of processed meat such as ham, siomai, and etc.

Franchising rate: Master Siomai (P280,000), Master Tempura (P150,000). Rates include all equipment and staff uniform.

      

Crazy Tako Food Cart

With takoyaki carts sprouting everywhere across the country, there’s no doubt that Filipinos simply can’t get enough of this savory Japanese street grub. However, not all takoyakis are created equal. Seeking to provide Filipinos with an authentic takoyaki experience without having to go to Japan, Crazy Tako Food Cart was born. In fact, the first batch of ingredients used by Crazy Tako were flown directly from Osaka! Today, Crazy Tako is proving that good food need not be expensive. All it takes is a genuine dedication to perfect and refine the food that you are serving your customers.

Franchising rate: P250,000

RNL Food Concepts (Snack-A-Ttack)

The reason why a lot of people love street food is because it satiates hunger conveniently, innovatively, and above all, without burning a hole in your pocket. But with all the street food trends that are on offer these days, this simple concept somehow gets lost along the way. Aiming to bring back the essence of what street food is really all about and turning it into something absolutely unique is Snack-A-Ttack. For only P29 pesos, you can already enjoy a snack and a drink that are conveniently combined in one handy snack pack – perfect for when you’re on-the-go!

Franchising rate: P399,000 (food cart), P999,000 (café type).

Lugaw ni Bossing

You can never go wrong with lugaw! But what makes Lugaw ni Bossing unique is that not only it serves its variants hot, clean, and fresh but also with various options for toppings such as Adobong Tito or Matres ng Baboy, Adobong Paa ng Manok as well as other lugaw varieties like Lugaw with tuyo and Gotuyo.

Franchising rate: P200,000-230,000

JC Worldwide Franchise Inc.

You might not have heard of JC Worldwide but you’d be surprised to know that it is the company behind some of the most popular food stalls/carts in the country such as Burger Factory, Siomai King, Sgt. Sisig, Siopao da King, and Noodle House – all of which owes its premium quality to the company’s commitment to use quality ingredients every day.

Franchising rate: P158,888

Bringing people more than just food finds, MAFBEX 2018 is the most ideal place to explore various food business opportunities.

The 12th MAFBEX is happening on June 13 to 17 from 10:00am to 7:00pm at the World Trade Center Manila. MAFBEX is for the benefit of ABS-CBN Lingkod Kapamilya Foundation Inc. For more information, follow @mafbex.ph on instagram and the Manila Food and Beverage Expo fan page on facebook or call (02) 6569239 or email info.worldbex@gmail.com.

16th Franchise & Business Expo stays in tune with ASEAN agenda! “7Ms Towards Shared Prosperity in ASEAN”

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One of the country's longest running tradeshow to date and one of the country’s biggest business and franchising events - the AFFI Franchise & Business Expo is staying true to the seven-point strategy for MSME growth set by the ASEAN MSME Development Summit earlier this year.

The seven-point strategy, known as the “7Ms Towards Shared Prosperity in ASEAN”, includes: 

• mindset
• mastery
• mentoring
• markets
• money
• machines
• models

All of which are essential in the advancement of MSMEs towards the core of the ASEAN economic agenda.

This tactical approach to small enterprise development -- with focus on mentoring, markets and money -- will steer this year’s Franchise and Business Expo, set on September 29 to October 1 at the World Trade Center, Pasay City.

Under the theme AFFI@20: One with ASEAN, the expo will continue to empower entrepreneurs primarily thru informative seminars and on-the-day mentoring sessions from industry experts and successful business owners.

Backbone of the region’s economy

As the prime trade organization of small and medium entrepreneurs in the country, expo organizer Association of Filipino Franchisers Inc. has expressed staunch support for MSMEs to be appointed as key drivers of shared prosperity for the region.

“These enterprises account for over 90 percent of businesses all over ASEAN. That number, in itself, already proves the sector’s role in achieving the desired growth for the AEC (ASEAN Economic Community),” said AFFI President John Chung.

Chung, who is also the founder and CEO of homegrown perfume brand Acquasuisse, specifically pointed out the significant impact of MSMEs on employment generation.

John Chung, AFFI President 

“Small and medium businesses provide more jobs for the common people than any other sector in our society today,” asserted Chung. “For example, AFFI’s member corporations alone have already created over 200,000 jobs as of June 2017.

Hence, it has been AFFI’s main concern to put forward the welfare of these small enterprises ever since it was first founded in 1997. The association is celebrating its 20th anniversary in the industry this year.

“For 20 years, AFFI has been a constant champion of Filipino SMEs. The founders, who are now pillars themselves in the business and franchising community, envisioned the association to be the voice of entrepreneurs in this country. We want to continue fulfilling that vision in the coming decades,” Chung added.

The yearly event that empowers this vision, The Franchise and Business Expo, AFFI will showcase hundreds of brands to thousands of visitors ranging from professionals, established and budding entrepreneurs, students from top universities, and consumers. The expo will offer fresh ideas, trends and solutions through a series of informative seminars, interactive activities, and mentoring sessions provided by partner organizations, government agencies, celebrity entrepreneurs and seasoned businessmen. 

The 16th Franchise & Business Expo is co-presented by SEAOIL Philippines and the Department of Trade and Industry. 

For inquiries, please visit www.affi.com.ph or contact the AFFI Secretariat at (02) 501 5449, 0949.8890758 or email us at info@affi.com.ph.

Orange Blush Salon’s Grand re-Launch at Franchise Asia Expo

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Orange Blush Salon (OBS), the fast-growing salon chain, gears up as it relaunches its brand at the upcoming Franchise Asia Expo set on July 21-23 at the SMX Convention Center in Pasay City. 

The grand re-launch takes place at Booth 207 of this year’s franchise expo, touted as the biggest in the country. Hundreds of franchising businesses participate in this much-anticipated event, as OBS re-launches with revamped franchise packages that should make it easier to own an outlet of your own thru installment plans in partnership with BDO. 

“We are excited to announce that during the expo, we shall be holding a three-day sale with P50,000 off on our franchise fee,” said the brand’s maker Joby Linsangan-Moreno. 

“Our main objective is to find suitable and qualified franchisees who could be our partners in expanding Orange Blush.” 

OBS is eyeing to approve at least 10 franchisees at the Expo.

At present, there are eight franchised OBS branches, with one in Lipa, Batangas opening soon. The flagship branch and main office is located at Spark Place Mall in P.Tuazon corner 10th Avenue in Cubao, Quezon City. 

Best known as a rebonding center, OBS, which originated in Cabanatuan, is set to open 10 new branches within Metro Manila and in Metro South (Batangas and Antipolo). 

For interested franchisees, there will be pre-approved branches located inside community malls, in partnership with Waltermart, Citymall, Vista Malls, SM Savemore, SM City, and Robinsons Townville malls. 

Joby shared her valuable thoughts on franchising, stating, ‘Franchising is actually borrowing and sharing the owner’s operations standards with a fee. It is operating within the regulations of the franchisor with proven business system and standards.“

 “Franchising is for those who are willing to follow and adapt to the culture of the franchisor and for those who would want to invest and grow the business with the franchisor by sharing the same vision and beliefs,” she added.

OBS is fast-becoming a household brand, thanks to significant exposures it enjoys on shows like ABS-CBN’s Umagang Kay Ganda, Magandang Buhay, and ASAP. It is at present the main hair and make-up sponsor for Banana Sundae.

The process of rebond, a permanent hair straightening procedure is the OBS brand’s strength, backed by a warranty service wherein customers availing the rebonding treatments are given warranty cards. In this set-up, clients are asked to return after a week for their hairs to be checked. If touchups are needed, OBS staff will do them free of charge. 

A mild-mannered, hard worker who takes pride on her provincial roots, Joby further explained her vision for OBS: 

“Our goal is to become the top-of-mind hair salon in the country. We want people to think of Orange Blush Salon when they want to have their hair cut or rebonded. We want them to feel that at OBS, you are being cared for and that our customers are our highest priority. Our mission is to make our customers feel loved, happy, hopeful, and beautiful.”

Joby, a UST graduate who jumpstarted her salon business on a P30,000 shoestring budget, is now being handled by Asian Artist Agency.

“I have been attending workshops under the supervision of King of Talk Boy Abunda. I am truly honored for this golden opportunity to speak what’s on my mind and what’s in my heart, and to share my life and my stories to others.”

Those visiting the OBS booth at the Franchise Asia Expo SMX can expect some great vibes in the name of beauty and hope.

Visit www.orangeblushsalon.com for more info and updates.

#TatakSigurado : Empower Your Neighborhood Business by Becoming a Bayad Center Partner

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Paying for household electricity, water, cable, and telephone bills is every homemaker's dilemma. The worsening traffic, higher fares, and longer queues from one payment office to another, all contribute to the hassle and stress of every paying consumers has to withstand every month. 

Every Filipino are acquainted to paying their bills at the last minute for various reasons, most can be attributed to cash flow --either they want to stretch their budget or they simply do not have the money yet. This Pinoy behavior often results to scrambling to beat the clock in order to avoid disconnection. Wouldn't it be nice if your neighborhood store can be turned into a one-stop shop for all your bills payment and loading needs? 

Fret not. Bayad Center just made our lives a lot easier. Understanding every bill payor's tiring journey, they introduced the Bayad Center Retail Machine. This will enable any small neighborhood establishment to transform into a multi-payment channel. Talk about accessibility and convenience. 

Bayad Center Retail Machine carries Meralco's seal of service and integrity to the equation, enabling you to solve all your bills payment woes. You can be assured of #TatakSigurado.

Applying for the Retail Machine franchise is just as easy. With a minimal investment of P60,000, Small and Medium businesses such as your ever reliable sari-sari stores, neighborhood carwash centers, and even PUV terminals into more than just a loading center. 

This gives you a much higher earning potential if that's what you're looking for. 

The Retail Machine franchise carries with it the use of the Bayad Center brand and system, which is already a household name for bills payment in the Philippines. 

Aside from bills payment, the Retail Machine also offers e-loading service, and soon, airline ticketing and remittance services. 

For more information about the franchise, contact at 09257146961 or email at franchising@bayadcenter.com. www.bayadcenter.com.

Orange Blush Salon Cubao Opens, Franchise Branches Inaugurated Soon

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With more than 20 branches, to conquer the metro carrying with that unique and "probinsiyano brand" that they represent, Orange Blush Salon launches its first Metro Manila flagship salon located in Spark Place Cubao.

 Franchising has been at the forefront of Orange Blush expansion plans.

"We want to broaden our reach to as many markets, not just in the provinces but in the metro as well," she explains.

"We want the people to know that they, too can own a salon," says Joby Linsangan Moreno, president of Orange Blush Salon.

Very soon, two franchise branches will open: one in Sta Cruz Manila and another in Quezon City area. "We are targeting to launch 8 more franchise branches this year," she says.

Orange Blush Salon is a story of success from being a probinsyano (brand) conquering the the big city. 

Joby Linsangan Moreno, president of Orange Blush Salon

"We carry with us that unique and probinsiyano brand that we represent,” she explains.

Orange Blush Salon opened its first branch in Nueva Ecija in 2003. Joby who has always been interested in the beauty business started the first Orange Blush Salon from the remnants of a financially strapped salon about to close shop. "I was then looking for a small place to set up my own beauty business when I saw this small beauty salon about to close." Several years later, Joby has grown her beauty salon business that it now has franchise branches.

"We want to inspire people. We also want to encourage them that they too can open a business of their own."

For franchising and other info visit http://www.orangeblushsalon.com

Franchisers optimistic on entrep growth under new admin

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The Association of Filipino Franchisers, Inc. (AFFI) has expressed big hopes for entrepreneurs after hearing President-elect Rodrigo Duterte’s plans for the sector over the last few days.

Duterte has bared his 8-point economic agenda, which his administration plans to implement once he officially assumes office. He has also vowed to end red tape and corruption in the government to fast-track business processing, promising to cut business registration to only three days.

Ricardo Cuna

“We’ve been hoping to hear something like this from our would-be leader even before the elections,” says AFFI Executive Vice President Ricardo Cuna.

“We’re ranked pretty low in terms of ease of doing business here in the country, and that’s primarily because of our current entrepreneurial ecosystem. I think most of us in the industry agree that it’s the first thing we need to improve.”

Cuna cited the latest World Bank Group’s Doing Business 2016 report, where the Philippines ranked 103rd out of 189 economies with regard to “processing business permits and registrations”. It also came 6th place among its ASEAN counterparts, with Singapore, Malaysia, Thailand, Brunei, and Vietnam outranking the country for the first five slots.

“This situation is one of the factors that slows down the growth of entrepreneurship in the country. Hearing directly from President-elect Duterte that he plans to focus on resolving that gives us confidence that this will all change soon,” mused Cuna.

‘Strike while the iron is hot’

The business community is waiting to hear more of Duterte’s economic plans since his posting a landslide victory last May 9.

Armando “Butz” Bartolome

“Our economy has been tremendously growing these past few years, and it isn’t showing any sign of slowing down. We’re on a tight race here. We have to strike while the iron is hot. That’s why we want to learn more of what he intends to do so we could also act and do our part,” argues Franchise Guru Armando “Butz” Bartolome, one of AFFI’s founders and current Chairman of the Board of Directors.

Bartolome said the next administration’s primary steps are crucial in maintaining and increasing the country's momentum. He praised Duterte for taking cue from the Aquino administration and continuing some of the healthier economic policies the latter has made throughout his time in office.

“There’s no shame in continuing what has been proven beneficial for the nation,” stressed Bartolome. “What the incoming administration should do, however, is to throw in improvements on these reforms and accelerate implementation of programs for the economy and the entire entrepreneurial community.”

RE/MAX: The game is about to change

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RE/MAX, an internationally recognized brand with a global presence and a proven track record  is about powerful, positive changes that are taking place in the many countries like, Philippines.

The World’s No. 1 Real Estate brand RE/MAX  has the largest global network of highly successful brokers and agents in 100 countries.

When you are starting a business, it is preferable to go for an international franchise because it is tried and tested not only in the Philippine setting but in other countries as well.

What RE/MAX, the world's top real estate franchise, brings to the table is what is known in the industry as the "Power of 8," which is made up of the company's core strengths.

The Power of the RE/MAX Name means the franchisee will have a brand with credibility to help him or her sell real estate. RE/MAX, a Denver-based company founded by Dave and Gail Liniger in 1973, is the #1 Global Real Estate Franchise in the world. It is also the top real estate franchise in Entrepreneur Magazine's Franchise 500 and the leading real estate franchise on Franchise Times' Top 200. Last year, Entrepreneur Magazine named RE/MAX the #12 Global Franchise.

The Power of Recruitment Tools and Support is a multi-tiered approach to help you target and attract winning agents.

The Power of Marketing Support helps the Owner-Broker (franchisee) create awareness among millions of consumers and potential agents worldwide.

The Power of Technology Suite gives the Owner-Broker and Sales Associates access to RE/MAX's powerful proprietary platforms, including Designer, Mainstreet and iConnect.

The Power of On-Demand Education and Training provides complete access to all of the RE/MAX training and support systems which are considered the best in the industry. Part of the core benefits and services RE/MAX provides franchisees are the monthly live sales-training event and 24/7 on-demand e-learning courses through RE/MAX University online.

The Power of Business Development helps franchisees and sales associates with referrals with almost 100,000 agents in nearly 100 countries with more than 7,000 offices. The franchisee will also be able to network and promote their listings globally through the RE/MAX global Multiple Listing System, and do business to business with RE/MAX associates worldwide.

(Photo : https://instagram.com/msmyrnz/)

The Power of Freedom allows franchisees to own and operate his or her own business and even introduce other business models.

The Power to Launch gives the franchisee first rate opening support.

"We have a system that has worked since RE/MAX was founded. It has helped people be their own boss and provided them with opportunities beyond making money. We want to inspire more entrepreneurs, especially those who believe in what we do and its power to transform lives," says RE/MAX Philippines country manager Michelle Perlas.

"Everybody wins," is a key statement of the RE/MAX philosophy. 

This means that whether you join the company as a franchisee or an agent, you are a winner. You can also look at the properties for sale on the RE/MAX Web site and find your perfect piece of real estate.

RE/MAX Philippines head office is located at 25th Floor Citibank Tower II, 8741 Paseo de Roxas St., Makati City, Philippines.

For more information, call (63 2) 511-1429 to 30 or email info@remax.ph or visit www.remax.ph

More Photos: Facebook.

RE/MAX Philippines introduces a new concept that benefits consumers

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Leonard Campos, President RE/MAX Philippines and Michelle Perlas, Country  Manager RE/MAX Philippines at the RE/MAX media launch held at the Discovery Primea 

The world's highest-rating franchise, RE/MAX, has changed the real estate sector in the Philippines by providing more options to people looking for property to own or lease. RE/MAX Philippines is now making an impact in the global arena through its proven and tested model in franchising where everybody wins.

RE/MAX is the World’s No. 1 Real Estate brand and has the largest global network of highly successful brokers and agents in 100 countries.

For brokers, it means a more professional approach to doing business. 

"Our people aren't just in it for the money. They love what they are doing and are looking forward to what happens every day. They don't just have jobs. They have careers," explains RE/MAX Philippines country manager Michelle Perlas.

But the biggest benefit of RE/MAX being in the Philippines, according to Perlas, is felt by consumers.

"There are so many real estate developments right now. If you are a consumer, you need more information and guidance. How do you know which one to choose to buy, rent or lease?"

RE/MAX franchisees help potential buyers/lessees look at their options.

For instance, why are you looking for a property? Is if for investment purposes or are you going to live in it?

"RE/MAX teaches its franchisees/brokers to get to know their clients. We want them to talk to their prospects and find out what these people want versus what they need. This is how they can be effective brokers. In the end, what we will have are happy customers and that's why we are here," says Perlas.

At the launch of RE/MAX Philippines at Discovery Primea Hotel, the media and listed brokers try the latest RE/MAX Technology platforms.

RE/MAX's business model was novel but it has worked in around 100 countries where RE/MAX has helped brokers reach their professional and business goals. 

"The franchise approach is incredibly efficient and a great driver for growth," said Dave Liniger, who co-founded RE/MAX in 1973 with his wife Gail.

In October 2013, RE/MAX Holdings Inc. became a publicly traded company and is listed on the New York Stock Exchange as RMAX. Dave and Gail Liniger still head RE/MAX, which is headquartered in Denver.

The company came to the Philippines, offering solutions to real estate brokers in a very dynamic market.

The franchises are individually owned and operated, and are run according to the specific demands of its local or regional market.

"The company espouses entrepreneurship. It teaches you how to be in business for yourself but not by yourself," says Perlas, who has 18 years of experience in integrated marketing communications and has worked for some of the country's top corporations before joining RE/MAX Philippines.

RE/MAX Philippines brings to real estate brokers a system that has been proven and tested to work. This system has helped people be their own boss and given them opportunities beyond making money. 

"We want to inspire more entrepreneurs, especially those who believe in what we do and its power to transform lives," says Perlas.

RE/MAX Philippines head office is located at 25th Floor Citibank Tower II, 8741 Paseo de Roxas St., Makati City, Philippines.

For more information, visit www.remax.ph, call (63 2) 511-1429 to 30; 511-1943 or email info@remax.ph 

Franchisees gather for the 3rd MINISTOP Franchise of the Year Awards

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This year’s “Fiestakalye” theme perfectly captured the festive spirit of the 3rd Ministop Franchise of the Year Awards night, held recently at the Crowne Plaza Galleria Manila. “We’re continuing this tradition of recognizing our franchisees because their commitment helped us to grow the MINISTOP brand and fast-track our expansion nationwide,” said Robina Gokongwei-Pe, Robinsons Retail Holdings, Inc. President and COO. She added that MINISTOP will soon open its 500th store.

MINISTOP Shell Emerald bagged the much-coveted Franchisee of the Year Award and received a Robinsons gift certificate and an all-expense-paid trip to Japan for four days and three nights, including a tour of Tokyo Disneyland and the Ministop Japan Franchise Exhibit. First to 4th Runners-up were MINISTOP Freeport Mansion, MINISTOP VVR Bldg., MINISTOP Makati Executive Tower IV, and MINISTOP Severina, respectively.

Ministop Shell Emerald is this year’s big winner of the coveted Franchise of the Year Award. Photo shows (from left) Ministop Phils. AVP for Operations & Corporate Planning Shingo Koshikawa, General Manager Roena Sarte, Ministop Shell Emerald Franchisee Joy Fernandez, President & COO Robina Gokongwei-Pe, VP for Merchandising& Marketing Faith Gokongwei Lim, and Mitsubishi Corporation New Business Development Department Manager Hiroshi Ito.

New special awards were introduced this year for stores that exhibited exemplary performance through operational excellence. The Rookie of the Year award was given to MINISTOP Patio Madrigal and Best in Service Level was awarded to MINISTOP El Grande, while Best in Customer Service went to MINISTOP Eight Waves. The event, which was hosted by Nikki Gil and capped by the performance of jazz crooner Richard Poon, ended on a high note with the promise of nationwide expansion.

The growing importance of the convenience store industry in the lives of Filipinos has encouraged MINISTOP to expand its reach, targeting a network of 600 stores by yearend. “This commitment to grow the MINISTOP brand underlines our belief in the continued growth of the Philippine economy,” said Gokongwei-Pe.

Ministop Shell Emerald is this year’s big winner of the coveted Franchise of the Year Award. Photo shows (from left) Ministop Phils. AVP for Operations & Corporate Planning Shingo Koshikawa, General Manager Roena Sarte, Ministop Shell Emerald Franchisee Joy Fernandez, President & COO Robina Gokongwei-Pe, VP for Merchandising& Marketing Faith Gokongwei Lim, and Mitsubishi Corporation New Business Development Department Manager Hiroshi Ito.

Kris Aquino as newest Chowking franchisee

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Taste of success: the result of good luck and hard work

Chowking welcomes Kris Aquino as newest franchisee. Last October 29, 2014, Wednesday, the newest Chowking franchisee, Ms. Kris Aquino, talks about how to become as successful as an Empress by achieving harmony between luck and skills. 

‘Just an endorser’ no more. Today, the Philippines’ Queen of All Media will open her first Chowking franchise this November 2014, located at Ali Mall in Cubao, Quezon City.

Endorsements play a big part in Kris’ incessantly thriving career, that’s why it isn’t new to see her on TV or billboards mounted along highways all across the country. Between businesses and promotions, however, one brand seemed to harmonize well with Kris’ taste and beliefs.

“I feel that if you’re going to endorse a brand, it should be something that’s both aspirational and reachable,” says Kris. “But it’s different if it’s about being a franchisee. One should invest on something they really trust and love.

For a hardworking career mom like Kris Aquino, a woman who juggles acting, hosting, endorsing, and parenting, finding time to celebrate success seems almost impossible. But being the type of person whose passion is fueled by happiness, Kris has learned to appreciate every day wins, no matter how big or small.

From squeezing in a home-cooked meal after a long day of taping, to planning short out of town trips with her two boys, Kris makes sure to reward herself for her hard work.

“A lot of things happened this year—good and bad—but I see them all as contributors to building my character,” Kris shares. “I can say that I am really blessed with everything that has come my way so it’s important for me to find ways to celebrate every day wins.”

In spite of Kris’ triumphs, she doesn’t stop pursuing more. “I want to be successful for my kids. They keep me going.”

“That’s what I felt when I chose to partner with Chowking. Not only do I really love their food, it’s a brand I’ve found that’s comforting and one I trust that can bring me more success.”

Kris recounts how making stops at Chowking during long road trips for KrisTV tapings has been a ritual for her crew. 

“I really love their menu! Believe me, I’ve had countless takes in the shoots and the food is just irresistibly good,” she shares.

The partnership between Kris and Chowking says a lot about the trust and harmony between Kris and the largest network of Chinese restaurants nationwide—an ultimate testament of support, a clear indication that the relationship is not just for “commercials”. 

The union commenced when Kris endorsed some of the fast food’s Chinese favorites earlier this year, Chinese-Style Fried Chicken and Chunky Asado Siopao. 

A harmonious partnership

At present, Chowking currently boasts of over 400 branches in the Philippines. Some of the leading delicious Chinese favorites in their roster are the Chinese-Style Fried Chicken, Chunky Asado Siopao, Pork Chao Fan, and the Meaty Wanton Mami.

Ferns Yu, President, Chowking

“We have always served our food to satisfy and energize our customers, keeping in mind that they deserve only the best as a reward for putting in the effort to create better lives every day for themselves and for their loved ones,” says Ferns Yu, President, Chowking.

Yu notes that Kris’ practice of celebrating every day wins is in sync with the brand’s principle behind serving good food to its consumers and, ultimately, key to Chowking’s success.

“2014 has been yet another positive year for Chowking. We are aggressively renovating and opening new stores and this move with Kris is one of the best highlights of this endeavor,” says Yu. “It’s a rare opportunity to have your endorser as a franchisee. Perhaps, there’s really harmony between Kris and the brand.”

Yu adds that they knew how Kris favors home-cooked meals, as she mentioned it during the interviews they had during the shoots for the ads. “But it’s really heartwarming to know that she wouldn’t mind having a Chowking take-out to share with her family during the days that it’s really impossible for her to cook. 

“That’s why this partnership says a lot about Chowking—it complements her taste and her appreciation towards good food; and given that we are a brand that continues to grow because of hard work, we find her as the best embodiment of our success.” 

Indeed, when you see a celebrity shopping from the store of the brand he or she endorses, you could probably say that it’s an expected commendation. But when that endorser becomes a franchisee, it becomes a totally different story—a bond forged in trust and harmony.

The great Chowking feast as we try our luck, bringing us fortune and prosperity, held at the White Space, 2314 Don Chino Roces Ave. Ext., Makati City.