COMCO SEA, Century Tuna receive the globally acclaimed Platinum Award from MarCom Awards in the USA

Tweet

COMCO Southeast Asia, the New PR and Smart Social agency of the powerhouse and award-winning communications group COMCO Mundo League of Enterprises, and its partner brand, Century Tuna, the leading canned tuna product in the Philippines, has recently received the Platinum Award for Strategic Communications for the “Saving Our Seas” initiative from the globally acclaimed MarCom Awards 2023.

In photo is the COMCO Team for Century Tuna led by COMCO Mundo Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder Ferdinand Bondoy (third from right), Chief of Staff to the Group Chief Executive Director and Senior Executive Initiatives and Communications Manager / Partner Harvey Llamosa (fourth from left), and Senior Executive Initiatives and Communications Officer Paula Sison (third from left) together with the rest of COMCO Mundo Leaders as they present the 2023 MarCom Platinum Award Statuette at the COMCO Mundo Headquarters in Makati City, The Philippines.

Administered by the Association of Marketing and Communication Professionals (AMCP), the USA-based MarCom Awards underscores excellence in marketing and communication by recognizing creativity, hard work, and generosity of professionals in the industry.

Century Tuna's “Saving Our Seas” Initiative was launched to address the threat of the growing problem of plastic pollution, protect marine biodiversity, and reinforce the idea of a Plastic Circular Economy.

Queen Pia Wurtzbach Shares Her Go-To Easy Recipes

Tweet

Century Tuna brand ambassador Pia Wurtzbach wants to set the record straight that healthy eating shouldn’t be hard.

A lot of people struggle with eating healthy because they think it's too pricey and difficult. Some hold the view that healthy eating requires too much effort and that healthy food is unappealing.

It might be challenging to change our poor eating habits because unhealthy junk foods are so readily available in our society. That’s why when it comes to healthy eating, Pia makes sure that her home-cooked meals can be prepared with ease!

The Queen P shares some of her go-to recipes that she usually cooks in between her busy schedule, and it’s surprisingly easy to prepare — whether you’re going solo or with loved ones!

Tuna Pesto Pasta

If you're looking for a recipe that is easy to make, nutritious, and perfect for when you're on the go, then try one of Pia's go-to pasta dish recipe!

This tuna pesto pasta dish contains high levels of protein, omega-3 fatty acids, and other essential nutrients that will easily satisfy your pasta cravings and get that gourmet meal in just a few steps.

In a large pan or skillet, combine Century Tuna Chunks with its oil, garlic and pesto. Simmer until aromatic. Add cooked spaghetti with a little pasta water, and mix well to coat noodles with the sauce. Season with salt and pepper according to taste. Sprinkle Parmesan cheese on top. Serve and enjoy!

Scrambled Egg with Century Tuna

Transform your Filipino breakfast into a heart healthy meal just by adding Century Tuna to your usual scrambled eggs. Instantly adding more protein to help power you through a busy day.

Simmer your favorite Century Tuna variant with its oil and pour beaten eggs. Cook Century Tuna and eggs to preferred doneness and season with salt and pepper. Serve and enjoy with rice for brunch or for anytime of the day.

Tuna and Crackers

Did you also know that Pia is a gamer? On her free time, Pia also loves to slow down and pause in the moment by playing online games, and when she takes a break from playing, she grabs a can of Century Tuna and pairs it with crackers — a staple Filipino snack!

Simply pair your Century Tuna with tasty crackers, and you’ll get a sumptuous yet healthy snack that you can eat after a work-out or during an office or study break.

Made from 100% pure tuna, Century Tuna Premium Red combines the best of both worlds – a healthy indulgence that’s easy to prepare and goes well with a variety of dishes. Tuna is a good source of protein and Omega 3 DHA, which comes with a host of health benefits like better heart health and lower blood pressure. Century Tuna is also low in cholesterol and has no preservatives.

Achieving healthy eating is now easy with Century Tuna! For more easy ways to eat healthy, check out these healthy tuna recipes at /CenturyTuna on Facebook or @centurytunasuperbods on Instagram. #QueenPiaForCenturyTuna

Asia's Multimedia Star Alden Richards advocates the fight against plastic pollution with Century Tuna Saving Our Seas initiative

Tweet

Asia's Multimedia Star and Century Tuna Ambassador Alden Richards leads the reef cleanup for the Century Tuna Saving Our Seas Initiative at Anilao in Mabini, Batangas

For the first time ever, Asia’s Multimedia Star and Century Tuna Ambassador Alden Richards dived the seas of Anilao in Mabini, Batangas to join the Century Tuna Saving Our Seas initiative, an advocacy that highlights the importance of preserving the local marine biodiversity and plastic waste management in the country.

Century Tuna Ambassador Alden Richards shows a piece of shoe he found during the reef cleanup.

“I'm not going to scuba dive for leisure but I'm going to scuba dive to help protect the planet and to save our seas,” said Alden pointing out how important it is for celebrities like him to use their platform to influence and amplify the messages on pressing issues including plastic pollution, climate change and other environment concerns.

Century Tuna Ambassador Alden Richards leads the Saving Our Seas initiative with Century Tuna.

The Saving Our Seas program is an initiative of the local canned tuna brand, Century Tuna, that aims to raise awareness about the current challenges that we are facing because of plastic pollution that affects not only marine biodiversity but the human population as well.

Century Tuna recognizes that the Philippines is part of the ‘Coral Triangle’ that is the center of the world’s marine biodiversity which is why the local tuna brand exerts efforts in addressing the ecological challenges that currently affects the Philippine seas.

Century Tuna, through Saving Our Seas, encourages people to join the fight against plastic pollution and become part of the solution to conserving the environment. In partnership with Aling Tindera Waste-to-Cash program by HOPE, an impact organization, communities can collect plastic wastes that they can exchange for an amount of money. The Saving Our Seas project reinforces the Plastic Circular Economy which diverts collected and recycled plastic away from nature.

Alden Richards also revealed that Century Tuna Saving Our Seas is his first environmental advocacy project and that this initiative opened his eyes to the impact of plastic pollution on the ecosystem.

Century Tuna Ambassador Alden Richards collects the trash in the seas of Anilao, Batangas

The superstar said, “This is the first and it’s saddening that people still take waste management for granted. Way back, I used to think that throwing a piece of wrapper wouldn’t hurt but when I saw the reef, it made me ask myself what would happen if 10,000 people thought the same? I believe that change starts in you. If you want to see change, be the change you want to see because the things that we take for granted will make an impact on the future generations.”

Century Tuna Ambassador Alden Richards preparing for the Reef Cleanup

Through the Saving Our Seas initiative, Century Tuna hopes to help strengthen the Plastic Circular Economy which entails that all plastics collected and recycled will not leak back into the open environment. In partnership with HOPE, the Saving Our Seas project aims to collect 10 metric tons of plastic this 2023.

“It's really about the cause that made me say yes – a combination of scuba diving and reef cleaning.  I've never done that in this lifetime so I’m very honored. Thank you, Century Tuna for considering me to be a part of this,” said Alden.

Alden Richards encourages the people of Barangay Ligaya to support the Saving Our Seas Initiative.

Alden Richards was joined by Century Tuna executives including Century Pacific Food Inc. Executive Chairman Mr. Chris Po, Director & Treasurer Mr. Leo Po, EVP & COO Mr. Greg Banzon, VP & GM for Branded Tuna Business Mr. Carlo Endaya, HOPE Founder Ms. Nanette Medved-Po and Managing Director Ms. Ilusion Farias, Century Tuna Superbods winners and finalists together with volunteers from the community.

Century Tuna Ambassador Alden Richards joins the crowd of Brgy. Ligaya, Mabini, Batangas

Coinciding with the celebration of Earth Hour, the commencement of the Saving Our Seas initiative was filled with environment-conscious activities including shore and reef clean up, community visit, and the observance of Earth Hour.

Aside from Asia's Multimedia Star Alden Richards, the newest Century Tuna ambassador Pia Wurtzbach also supports the Saving Our Seas advocacy.

For more information, feel free to visit the newest Saving our Seas microsite at https://centurytuna.ph/SavingOurSeas/ or visit Century Tuna Superbods on Facebook or @centurytunasuperbods on Instagram for more updates.

Century Tuna kicks off the “Saving Our Seas” Initiative to Combat Plastic Pollution

Tweet

The Philippines has one of the world's richest marine biodiversity centers, yet we are losing our greatest treasure due to plastic pollution. Century Tuna, the leading canned tuna brand in the Philippines, puts a spotlight on this urgent concern as it launches the “Saving Our Seas” initiative.

The program aims to raise awareness on the significance of marine conservation as well as the importance of the involvement of consumers in the fight against plastic pollution and how they can be part of the solution. 

Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Business, Century Pacific Food Inc. talks about the Saving Our Seas Initiative

“Plastic pollution is one of the most pressing environmental issues we have today and as part of Century Tuna’s mission to give back to our planet and our seas, we will be launching the ‘Saving Our Seas’ initiative to help the fight against plastic pollution, especially in our Philippine Seas,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya. “Let’s make a huge difference for our beaches and continue to enjoy the marine resources we need,” he added.

The initiative started through a Beach and Reef Clean-up activity in several areas in Mabini, Batangas, and was joined by Century Tuna Ambassador Alden Richards and Superbods winners and finalists together with volunteers from the community.

Century Tuna Ambassador Alden Richards talks about his advocacy of saving the seas

“I am so honored to be part of Century Tuna’s ‘Saving Our Seas’ initiative and I totally support this project as I believe that we are all connected to nature. We can only remain healthy if we have a healthy environment. It is our responsibility to protect and save our seas,” said Century Tuna Ambassador Mr. Alden Richards.

Century Tuna’s ‘Saving Our Seas’ initiative is also in partnership with HOPE’s Aling Tindera Waste-to-Cash Program where people in the community can collect their plastic waste and exchange it for cash. Through the Saving Our Seas initiative, Century Tuna reinforces the concept of Plastic Circular Economy–where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment. This is done by bringing it to processors which turn them into something useful and can be used again by the people.

Along the shoreline of Mabini, Batangas, 11 key areas were already deployed with the Aling Tindera waste bins, where people can drop their plastic and convert their trash into cash. Overall, Century Tuna’s Saving Our Seas initiative is aiming to collect at least 10 metric tons of plastics for its pilot year.

Ms. Ilusion Farias shares how Aling Tindera project works

“We are so very excited to partner with Century Tuna for the ‘Saving Our Seas’ initiative. This campaign will help grow awareness and encourage more people to join the fight against plastic pollution,” said Friends of HOPE Managing Director Ms. Ilusion Farias. “We hope Filipinos will take this opportunity to exchange their waste for cash and save our seas at the same time,” she added.

The launch of the “Saving Our Seas” initiative also coincides with the celebration of Earth Hour, the world’s largest grassroots movement for the environment, on March 25, 2023. Century Tuna's “Saving our Seas” initiative has a lot of noteworthy activities to save our Philippine Seas, stay tuned to find out more!

For more information, please visit https://centurytuna.ph/SavingOurSeas/ or visit /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates.

 

Who will win Century Tuna Superbods 2020?

Tweet

You've seen the candidates and their dedication to a healthy lifestyle. Now, it all boils down to who among the Century Tuna Superbods 2020 finalists will reign supreme! Happening on September 19, 2020, the event will show the new faces of fitness in the country as Century Tuna holds Everybod Superbod 2020: The Finals.

The Finals will take place after a series of digital competitions that allowed the Superbods to show what it truly means to #StayStrong amid the pandemic. They showed off their diet and fitness regimen, as well as empower others to pursue their own journeys towards a healthy lifestyle. Of course, they also became a source of hope, motivation, and inspiration as they opened up about their advocacies and encouraged their fans to take care of their physical and mental wellbeing in the new normal.

Following the challenges, the finalists will face each other one last time during The Finals where one male and one female grand winner will receive Php 500,000 each, as well as other amazing prizes.

During The Finals, Century Tuna will be also naming the winners of the special awards namely Superbods Ageless Awards, the Superbods Advocacy Awards, and the Superbods Social Impact Awards.

Other awards to be given in The Finals include Mr. and Ms. Dermaworld, Mr. and Ms. Congeniality, and Mr. and Ms. Photogenic.

There will also be eight winners of the digital challenges. Four winners will be selected for the Kraver's Canteen #FishEveryDay Challenges, two for the Fitness Challenge, and another two for the Stay Strong Challenge.

To help determine the winners, Century Pacific Food, Inc. executive vice president and chief operating officer Greg Banzon, Century Tuna marketing director Carlo Endaya, triathlete and SEA Games gold medalist Nikko Huelgas, GMA Network senior assistant vice president for alternative productions Gigi Santiago-Lara, actress, mom and fitness advocate Isabelle Daza, and actress and the ultimate Ageless fitspiration Alice Dixson will be part of the esteemed panel of judges.

Of course, The Finals would not be complete without this year’s Century Tuna Superbods ambassadors Alden Richards and Nadine Lustre. The two stars will be joining top celebrity Marc Nelson as hosts of the highly anticipated event.

You may catch Everybod Superbod 2020: The Finals on September 19 at 5:00PM on Century Tuna's official Facebook page. It will also be televised on GMA on September 27 at 10:05AM. For more information, make sure to like and follow @centurytuna on Facebook and @centurytunasuperbods on Instagram.

Century Tuna presents the winning moves of James Reid

Tweet

After a big reveal that showcased a body reinvented by Century Tuna, stopped EDSA traffic, and sent fans on a social media frenzy, top actor James Reid appears anew in a TV commercial that gives a glimpse on how thinking like a champion has brought him to where he is now. 

There’s no denying that James Reid is one of the hottest young actors today. He’s a social media phenomenon—with millions of followers online, not counting the various fan accounts that his devoted followers set up. The highly bankable love team JaDine, in which he is paired with his reel and real life partner Nadine Lustre, has sent their legions of fans in a frenzy, whether in mall tours, concerts, meet and greets, and even online where they are constant trending topics.

There are his chart-topping albums including Reid Alert which hit certified platinum level status last May. Then there are his box-office film successes—the 2014 romantic comedy and his launch movie Diary ng Panget; and Talk Back and You’re Dead, the teen romance flick that followed a year later. No doubt, his biggest hit to date is On the Wings of Love, the top-rating primetime series with Nadine that kept viewers glued to their TV sets until its sensational finale.

Clearly, James Reid is on a winning streak and his steady career path is one that is marked by a succession of winning moves. Recently, he joined the ranks of Anne Curtis and Derek Ramsey as endorser of Century Tuna, the country’s number one tuna.

Becoming part of the Century Tuna family has certainly paid off for the young hunk. He is presently at his fittest—sculpted abs, toned muscles, firm biceps—which can be attributed to a rigorous fitness regimen and a proper diet consisting of good protein that Century Tuna can provide. It’s no surprise then that James headlines their latest campaign, where he appears in a series of sizzling television commercials: the first, a TV spot focusing on metamorphosis that sent his fans in a frenzy and created a sensation; the second, which is presently airing, revolves around the idea of commitment and loyalty.

Century Tuna couldn’t be happier for having James in its roster of celebrity endorsers. From the very beginning, they already saw a champion in him. “His story is truly inspiring,” said Greg Banzon, Century Tuna General Manager. “It speaks of transformation, the relentless desire to improve oneself. It’s a winning formula that brings many positive lessons for everyone: perseverance, keeping the faith, while staying humble and true to yourself—qualities that make James a true role model.” 

Meanwhile, for James, it’s really all about trust. “I liken it to a championship game,” he reveals. “If you want to win, you naturally want to surround yourself with a teammate you can put your total faith into. That to me is Century Tuna, and I can’t think of any other name that I’d trust to keep my body fit.”

With bated breath, we watch as James continues to transform—from a teen heartthrob to a more mature actor with the determination, the attitude and the body to conquer and win in the challenging world of show business. 

Stars and celebrities dazzle at the Century Tuna #SuperbodsNation2016 finals night

Tweet

Anne Curtis 

The glitziest and most glamorous night is about to happen as some of the country’s hottest stars, celebrities, and past Superbods winners come together on April 10, 2016 at the Palace Pool Club for the Century Tuna Superbods Nation 2016, the sexiest, most awaited health and fitness event of the decade.

Together with ultimate Superbods Anne Curtis and Derek Ramsey, Century Tuna’s past and present celebrity endorsers Gerald Anderson, Isabelle Daza, KC Concepcion, Aljur Abrenica, Phil Younghusband, Xian Lim, Paulo Avelino and Solenn Heussaff will walk the runway in a grand reunion event, that celebrates 10 glorious years of the Superbods competition. 

Derek Ramsey

Elmo Magalona

Jessy Mendiola

Solenn Heussaff and Aljur Abrenica

At the same time, the fiery competition between the Superbod hopefuls—each one pushing themselves to be the best they can be—reaches its climax.

As the appointed date draws ever closer, the finalists—Olivia Medina, Carmela Fernandez, Ambra Gutierrez, Nancy Leonard, Chet Abella, Maria Martinez, Cassie Umali, Mirtle Gimenez, Kaara Tan, Carla Meneses, Anja Peter, Natalia Lalonde and Tanya Hyde, Jerome Tan, Ryan Sy, Kel Padilla, Erie Obsena, Jake Khan, Pio Luz, Tom Esconde, Cedric Roxas, Shawn Stansbury, Ali Khatibi, Clint Bondad, Andrew Aurellano and Ameen Sardouk—have been busy raising their game as they prepare to prove themselves worthy at the exclusive Palace Pool Club.

Not to be missed too is the chance to win exclusive invites to the finals night, by simply downloading the Superbods App and voting for your favorite contender until the April 9, 2016 deadline.

Who's going to be the Century Tuna Superbods 2016 winner ?

Tweet

Century Tuna recently presented its lineup of finalists for the much-awaited Century Tuna Superbods Nation 2016 held at the Valkyrie Nightclub, Bonifacio Global City. That's the biggest, hottest and most fabulous summer event in the country brought to you by the country's number 1 tuna.

Filled with excitement, anticipation, and exhilarating energy, this year’s batch of hopefuls who all showed amazing potential that the competition presented 12 local pairs of finalists, instead of the initially planned nine.

Greg Banzon, Century Pacific Foods General Manager

“We are very proud and excited by this year's batch of Superbods finalists. They are all brimming with potential not just in terms of physical fitness but in terms of personality, talent and achievement. The judges will really have a tough time in choosing this year's winners,”  remarks Greg Banzon, Century Pacific Foods General Manager.

"It’s heartening to see that the Superbods competition, after ten years, continues to inspire these young men and women to stay healthy and in shape through proper exercise and healthy diet,” Banzon said. 

Since its inception in 2006, Century Tuna Superbods search has indeed gone bigger, better, and bolder. For its 10th year, this is the first time the brand widened the competition, drawing numerous candidates from all over the country and the United States. 

After the rigorous screening sessions which saw the hopefuls strut their stuff on the catwalk and put their best bodies—and personalities—forward, these fine men and women were declared as finalists:

Females: Olivia Medina, Carmela Fernandez, Ambra Gutierrez, Nancy Leonard, Princess Abella, Maria Martinez, Cassie Umali, Mirtle Gimenez, Kaara Tan, Carla Meneses, Anja Peter, Tanya Hyde.

Males: Jerome Tan, Ryan Sy, John Padilla, Erie Obsena, Ifran Khan, Jose Pio Luz III, Tom Esconde, Cedric Roxas, Shawn Stansbury, Ali Khatibi, Clint Bondad, Ameen Sardouk

From here, the 24 finalists will move to the next leg of the competition, where they will be joined by two Superbods candidates from the USA. The search will culminate in the finals night on April 10, 2016, at the ultra exclusive Palace Pool Club. 

You too can take part of the action in this electrifying search by joining the online voting for your favorite Superbods 2016 finalist!

Simply download the Century Tuna Superbods App from either the Google Playstore or the App Store on Itunes. Look out for and purchase selected Century Tuna Flakes in Oil in 180 grams with can toppers and scratch off a portion to reveal the unique code for viewing. Input the code onto the Superbods App voting section. Random, computer selected voters will get a chance to win tickets to the Superbods Nation Finals Night! Online voting is ongoing until April 2.

Other exciting activities to watch out for in the 10th year of the Century Tuna Superbods search are the Century Tuna Superbods Nation 2016 Challenge and the Century Tuna Superbods Consumer Weekend on April 2 and 3 at the Bonifacio High Street, where you can meet and greet with past and present Superbods and some of the hottest celebrities, events sure to fire up the summer season. 

Century Tuna endorser Derek Ramsay reveals the right figures to live by in achieving 100% abs !

Tweet

Greg Banzon, Century Pacific Food Corp. General Manager; Celebrity Century Tuna Endorser Derek Ramsay; and Gela Gamboa-Pecson, Century Pacific Food Corp. Marketing Manager

Made from 100% Pure Tuna, Century Tuna reveals the secret to a perfect body. And with the Century Tuna endorser, Derek Ramsay shares his everyday activities in his life with #100PercentTuna!

Derek Ramsay

One of the hottest celebrities in the local entertainment industry, Derek Ramsay maintains perfectly defined abs, strong, sculpted shoulders, and toned arms and legs.

However, one might be surprised to know that Derek does not only engage in extreme workout to achieve this chiselled state. Standing at five feet, ten and a half inches and weighing 175 pounds, Derek is ripped. 

“I learned that achieving a 100% fit body is 30% exercise and 70% diet. That’s why it is important for me to find a source of protein that has less fat, less salt, and made from 100% pure tuna,” Derek shared. 

Many people think that a perfect physique solely depends on workout, making many hopefuls say, “Ang hirap naman magpa-sexy!” 

Now, there’s no need to fret as Century Tuna, together with the face of its newest campaign Derek Ramsay, reveals the right figures to live by in achieving 100% abs.

Greg Banzon, General Manager,
Century Pacific Food Corporation 

Greg Banzon, General Manager of Century Pacific Food Corporation share that “Century Tuna has always been with you on your road to fitness and we are very happy to share with you the right combination in achieving a healthier and sexier body.” 

“We hope we can inspire more people out there, too, to start living a healthy lifestyle as we gladly feature the return of our ever fit endorser Derek,” he added.

Century Tuna Lite has 50% less fat and 50% less salt versus other regular flakes in oil.

Aside from protein, tuna is an excellent source of important nutrients such as the minerals selenium, magnesium, and potassium; not to mention vitamin B complex and omega-3 essential fatty acids.

Omega 3 DHA is not only good for the heart; it also helps burn body fat, shrink abdominal fat cells and stop certain genes that trigger inflammation on belly fat.

Above all, Century Tuna Lite is made from 100% pure tuna, no extenders, making it a perfectly delicious and healthy meal. While one can conveniently enjoy it straight from the can, Century Tuna chefs also share a line of deliciously healthy recipes that are low-calorie yet rich in nutrients.

Resisting unhealthy food may be difficult, but Derek reminds everyone that “Every goal requires 100% dedication, so don’t give up! If I can do it, then you can do it too!” 

Derek is with other Century Tuna endorsers Anne Curtis, James Reid, Jessy Mendiola, Paulo Avelino and Elmo Magalona, in supporting everyone when it comes to living a healthier, happier lifestyle.

Their stories also remind us that transformation is never impossible and anyone can succeed in their journey to a fit and sexy body.

For more diet and exercise tips, visit http://www.centurytuna.ph/.

Photo: Arts & Travel Magazine

Century Tuna’s newest faces are ABS-olutely ready for summer

Tweet

Four of the country’s hottest and most promising stars headline the country’s number 1 tuna’s newest campaign where they show off their fit and healthy bodies and share secrets to an ABS-olutely delicious summer.

 James Reid, Elmo Magalona, Jessy Mendiola and  Paulo Avelino

Century Tuna, the country’s number 1 tuna, once again welcomes the hottest season of the year as it presents the country’s hottest and most promising stars as its newest batch of brand ambassadors. 

Making the road to fitness more inspiring and more exciting, the company proudly presents not just one, but four stunning endorsers who represent some of the biggest names in the industry – Paulo Avelino, James Reid, Elmo Magalona and Jessy Mendiola.

“Century Tuna has been known not only for our line of products, but also for our vision of helping our consumers achieve a healthier and happier lifestyle,” says Greg Banzon, general manager of Century Pacific Food Corporation. “We believe that this powerful advocacy requires only the most influential ambassadors who can inspire others through their sexy bodies and healthy lifestyle. And so this year, we strengthen our campaign through with newest batch of endorsers who have also undergone stunning body transformations,” he added.

Paulo Avelino

Known for his enviable bod, striking features and acting prowess is the Gawad Urian awardee Paulo Avelino. Paulo has been living an active lifestyle for years now to maintain his figure. In fact, the actor is engaged in numerous sports activities like badminton, rock climbing and jogging. “Being tapped as a Century Tuna endorser is overwhelming. Now that I am part of the body transformation campaign, I hope to become an inspiration to those who have often expressed admiration of my physique,” Paulo shared.

James Reid

Meanwhile, Filipino-Australian heartthrob James Reid finds this opportunity to be a sweet reward to his hard work to achieve his now toned figure: “I used to be thin and weak years ago – I even had asthma. But through swimming and gymnastics, and a healthy diet, I’ve become more buffed. I’m definitely proud of the new me.”

Elmo Magalona

Raring to make a name for himself in showbiz, Elmo Magalona ventured into acting, rapping, singing, and hosting. Over time, people also noticed his body’s remarkable transformation. At 20 years old, Elmo has already developed chiseled abs and very muscular arms through a customized workout and disciplined diet. “As the youngest in the bunch, I’d like to let people know that they can – and should – start early in their journey to a healthy body,” he shared.

Jessy Mendiola

The only lady in the batch is the beautiful actress who has captured the hearts of many with her angelic face and sexy body: Jessy Mendiola. Jessy has graced a lot of magazine covers and TV commercials, yet she finds something uniquely exciting about her Century Tuna experience: “I’m excited to show a different side of me: a grown-up Jessy who consciously takes care of her body through proper diet and exercise. Plus it’s always nice to endorse a product I truly love!”

Through the inspiring stories of Century Tuna’s newest faces Paulo, James, Elmo and Jessy, the country’s leading tuna brand aims to help more and more people understand that anybody can bring out the better versions of themselves and be ABS-solutely ready for summer.

The four new endorsers join long-time endorser Anne Curtis in promoting the ABS-solutely delicious Century Tuna as a brand that motivates people to aspire for a healthy body. For all of them, there’s no other tuna!

For more information and fitness tips, visit www.centurytuna.ph.