Cebuana Lhuillier Elevates Commitment to Empowering Filipinos Through Alternative Learning Program

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Jean Henri Lhuillier and Cebuana Lhuillier Foundation Inc. (CLFI) reaffirm their dedication to enhancing the lives of Filipinos through their impactful initiatives. At the forefront of this commitment is the Alternative Learning Program (ALS), a groundbreaking initiative in collaboration with the Department of Education (DepEd).

The company recognizes the imperative role of education in shaping competent and productive individuals. To achieve this, the Foundation has strategically positioned ALS Community Learning Centers (ALS-CLCs) across the country.

CLFI has successfully established 155 ALS-CLCs across 70 provinces and reached 60,000 learners, marking significant progress in its mission to address educational gaps and empower learners from various regions. But beyond these impressive figures, the ALS boasts a commendable 63.36% passing rate, a testament to its holistic approach and program offerings.

This success is fueled by the program’s comprehensive curriculum, coupled with the unwavering dedication of ALS educators, who receive full support from CLFI. The Foundation ensures that educators are equipped with the necessary resources and assistance to deliver quality education, further enhancing the impact of the program.

One of the ALS educators who exemplifies the positive impact of this support is Evie Madolid, an ALS Educator from Malabon. Madolid expressed deep gratitude for the invaluable assistance received from Cebuana Lhuillier, which fosters an environment where educators can inspire and guide learners effectively.

He said, “I’m very thankful to Cebuana Lhuillier for extending their help to the program, where they provided laptops, projectors, and other supplies that we can use to enhance the quality of our teaching."

“I feel so proud of my students and feel so fulfilled. They expressed their gratitude, saying that ALS has given them another chance to fulfill their dreams. Some of my students have reached out to me, sharing the good news of their achievements. I have a student who is now a police officer; some have become my co-teachers; others are now working abroad; and some have even started a small business. Finally, I can say that they really are successful,” he added.

This testament underscores Cebuana Lhuillier’s commitment not only to the learners but also to the educators, who play a pivotal role in shaping the success stories emerging from the ALS program. By providing comprehensive support, Cebuana Lhuillier ensures that ALS educators can continue to make a meaningful impact on the lives of their students, creating a ripple effect of positive change within communities.

“Education has always been deeply personal advocacy for me. I believe that it holds the key to unlocking the full potential of individuals and communities alike. To achieve this, it is essential to prioritize the empowerment of educators. They are the backbone of our education system, guiding and inspiring the next generation of changemakers. At Cebuana Lhuillier, we work tirelessly to ensure that they are equipped to deliver the highest standards of education,”said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

Cebuana Lhuillier continues to be a beacon of hope, championing education and empowerment through its ALS program. By addressing the unique needs of out-of-school youth and adults, the company is making significant strides in shaping a brighter future for communities across the Philippines.

Pawsitively Impactful: CHERRY Cares supports Animal Shelters through its Project Pa-Help Paw

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CHERRY Cares, the Corporate Social Responsibility (CSR) arm of CHERRY Philippines, has embraced a commitment to support local animal shelters through its project Pa-Help Paw.

The special project Pa-Help Paw started in December of 2021. It strives to promote animal welfare by giving food, medications, CHERRY Pet products, and other necessities to predetermined animal rescue agencies and recipients.

At the core of CHERRY Cares’ initiatives lies a genuine concern for our four-legged friends. By reaching out to San Mateo Municipal Pound and House of Strays, the company has taken significant steps to address the growing challenges faced by these shelters. Dog food, cat food and pet shampoo were allocated to aid the overall maintenance of the facilities.

“When we say inclusivity, this includes our fur families through our Pa-Help PAW Project. This is one of our ways to give back and create a happy and healthy relationship with our pets. Let us treat them as part of our family and give them equal rights rather than just co-existing,” says Ms. Agnes Conopio, PR-CSR Head, CHERRY.

This initiative has unlocked our fur-mily’s strong bonds with their humans and encouraged positive behaviors free from abuse, neglect, and abandonment.

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

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CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.

LG PH Marks a Milestone: Life's Good Day 2023

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LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023.

On November 10, 2023, held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's deep-rooted commitment to community service and the well-being of others. This initiative showcased LG's drive to not only advance in technology but also to cultivate a culture of empathy and shared responsibility.

LGEPH employees participate to a blood letting activity

The event featured a special segment, Life's Good Hour, where LGEPH employees came together to enjoy an array of delightful Filipino snacks. This was a moment of joy and togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.

LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values

1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this event was a testament to the company's dedication to delivering exceptional products and services. LG believes that every interaction with its products should not only be satisfactory but should elevate the customer's daily life, infusing each moment with enjoyment and ease.
2. Human-Centered Innovation: At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief that technology should tangibly enhance human lives in practical, meaningful ways.
3. Warmth to Power a Smile: Emphasizing LG's optimistic perspective, the event demonstrated the company's belief in the power of warmth to kindle happiness and build connections. This philosophy was palpable in the communal enjoyment of snacks and the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.

LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment to improving lives with innovative technology and heartfelt service. This event was a clear reflection of LG’s belief in a better future, where technology and human empathy work in harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to our customers, community, and the human spirit. It represents our optimistic vision for the future, a path guided by hope and positivity. This event symbolizes our journey towards a future where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines)

ASUS solidifies commitment to sustaining an incredible future, collects over one ton of recyclable waste with CORA

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ASUS solidifies its commitment toward an incredible, sustainable future and its thrust toward a circular economy and collected a landmark 1.67 tons of plastic and other recyclable wastes through a series of activations in partnership with nonprofit organization Communities Organized for Resource Allocation (CORA). 

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ASUS culminates its partnership with the nonprofit organization CORA after a successful three-phased project that involved ASUS employees, partners, dealers, and the public in its thrust toward sustainability and reducing plastic waste.

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The ASUS x CORA sustainability campaign spanned three phases, each focusing on and involving various stakeholders for a holistic approach toward promoting eco-friendly products, reducing waste, intensifying awareness about circular economy and climate action, and educating people on how to lead an eco-conscious lifestyle.

“At ASUS, we believe that innovation and sustainability go hand in hand. As we continue innovating our products, we strive to be more sustainable. We are immensely thankful for everyone, including our partner CORA, the ASUS Philippines employees, our partners, dealers, and all the Filipinos who helped us in this meaningful mission to protect and save our environment through recycling plastic and other everyday waste, giving them a second life, and promoting a sustainable and incredible future for the people and the planet,” ASUS Philippines Country Manager George Su said.

In 2007, ASUS launched its first sustainable notebook, the ASUS Bamboo Series. It received numerous environmental certifications and accolades for its revolutionary engineering and design. Early this year, ASUS launched the most sustainable Zenbook ever, the Zenbook S 13 OLED (UX5304), underscoring the company’s 2025 Sustainability Goals and its commitment to environmental stewardship. Taking a significant step toward circular product design, the Zenbook S 13 OLED is an EPEAT Gold registered product with a positive environmental impact across the entire product lifecycle, from material use and manufacturing to assembly, use, and end-of-life.

Circular economy starts with us

ASUS held a knowledge-sharing activity with its employees dubbed ASUStainable Solution: Circular Economy Starts with Us. CORA and its Circular Center Women Champions (CCWC) presented the country’s current plastic situation. They educated ASUS employees on how they can contribute to a circular economy by recycling typical household wastes, such as plastic bottles. Aside from instilling personal change, the workshop encouraged employees to disseminate what they learned to their family and friends. After the seminar, a two-month recycling activity among ASUS employees was held, where they collected plastic bottles, soft plastics, sibak, colored paper, and cartons. These office and home wastes were collected through CORA’s Eco-Ikot Center pop-up, where dedicated trash bins were set up in the ASUS office. ASUS employees generated 840.6 kg. total waste. The waste collected was then brought to CORA’s partner Sentinel Upcycling Technologies to transform them into high-quality products such as benches, school chairs, and mobile trash bins.

Under the innovation and value creation pillar of the ASUS 2025 Sustainability Goals, ASUS also donated two ASUS Zenbook laptops to CORA to aid them in their administrative tasks. This includes recording data from their Eco-Ikot Center in Parañaque City and managing other programs and campaigns with public and private organizations.

The CORA Eco-Ikot Center is an inclusive and holistic recycling system that allows communities to exchange recyclables for points, which can be redeemed for various incentives. The first of its kind in the Philippines and the world, CORA’s Eco-Ikot Center provides a sustainable solution to the plastic pollution crisis.

ASUS x CORA Mall Caravan

For the second phase, ASUS installed CORA Eco-Ikot Center pop-ups in three ASUS Exclusive Stores, making it accessible for Filipinos to recycle and reduce plastic waste. Filipinos got to take home ASUS and CORA merchandise in exchange for clean and dry plastic bottles. The CCWCs educated them and other mallgoers what is circular economy and the benefits of recycling common plastic waste.

Mallgoers were also able to experience the Zenbook S 13 OLED and learned the importance of supporting and using eco-friendly products, further cementing ASUS’ sustainability thrust.

The ASUS x CORA Mall Caravan collected over 1,100 plastic bottles, equivalent to 28.5 kg. It was held at SM Cyberzone in Megamall, North EDSA, and Mall of Asia.

Celebrating International Coastal Cleanup Day

For the final leg, ASUS celebrated 2023 International Coastal Cleanup Day by combing the shore of Las Piñas-Parañaque Wetland Park (LPPWP) of trash and debris led by Zenbook S 13 OLED Ambassador and CORA Founder Antoinette Taus, together with volunteers from ASUS employees, media, influencers, partners, and dealers. This joint effort of 75 volunteers collected 646.2 kg. of plastic waste, Styrofoam, rubber materials, and stuffed toys. The trash accumulated was segregated to send the recyclable materials to CORA’s recycling partner.

The data collected during the event will help CORA and government agencies address the dire waste problem in Manila Bay. The LPPWP is part of the Manila Bay coast and was reported to carry an estimated 9.46 billion pieces of plastic waste.[i]

United Nations Goodwill Ambassador and CORA Founder Antoinette Taus also shared, “We need to reduce our waste overall and make sure that the waste we do produce ends up in the right places, to the circular economy.”

The collective efforts of ASUS Global and its local markets contributed to the significant strides in sustainability focus areas. In the recently announced ASUS 2022 Sustainability Report, the global technology leader detailed that it exceeded ENERGY STAR standards by 34%. Its eco-friendly products also accounted for 87% of total product revenue. These and more led ASUS to bag multiple 2023 Asia Sustainability Reporting Awards and receive international recognition. ASUS will continue to create local and global initiatives toward being a net-zero enterprise in 2050.

World Vision launches emergency response to children and families affected by Super Typhoon Karding

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In the aftermath of Super Typhoon Karding (international name Noru), which affected over 640,963 individuals across the Philippines, World Vision mobilizes its responding teams to the landfall sites and the hardest-hit provinces of Aurora and Quezon.

The Super Typhoon Karding has recently affected seven regions in the country, namely Regions 1, 2, 3, and 5, CALABARZON, MIMAROPA, and CAR.

Among the priority needs identified and expressed by the typhoon-stricken population are food, emergency shelter support, livelihood, and assistance for learning continuity children. A lot of schools in the area have been damaged and rendered not safe for teachers and students to hold classes. The agricultural provinces of Aurora, Quezon including towns Nakar and Burdeos, and other areas in Central Luzon have also experienced massive flooding due to the typhoon, damaging major crops including rice which could been harvested this month of October.

“Our thoughts and prayers are with the communities affected by Typhoon Karding. World Vision is committed to support and complement the ongoing efforts of the government and the humanitarian community, especially in ensuring the well-being of children and the most vulnerable. Let us also continue to pray for our responding staff, for wisdom and protection as they engage on-ground,” shares Mr. Rommel V. Fuerte, World Vision National Director in the Philippines.

World Vision’s emergency response in Aurora and Quezon aims to provide for the immediate life-saving needs of more than 2,000 families through provision of emergency shelter and non-food items, including family blankets, mosquito nets and mats. The team also looks into the special needs of children as they cope from the calamity in the area, as well as other affected provinces soon.

For more information and how you can support World Vision’s Emergency Response, please visit https://wvph.co/KARDINGPH or follow World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on Twitter.

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About World Vision

World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender.

UNIQLO Donates Proceeds from PEACE FOR ALL Charity T-shirt Project

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 Funds raised from worldwide sales of UTs expressing a desire for peace

Global apparel retailer UNIQLO today announces the donation of 145,314,300 yen of funds (as a reference only, US $1,007,173 when calculated using the September 20, 2022 exchange rate of of $1 = 143.23 yen) raised from the global sales of T-shirts through the PEACE FOR ALL charity project. The calculation period for the donation is from launch on June 17 through August 31, 2022. Presented on September 20, 2022, the amount of the donation was proportioned to three organizations that provide humanitarian aid to those affected by poverty, discrimination, violence, conflict, and natural disasters.

Koji Yanai, Fast Retailing Group Senior Executive Officer, and executive in-charge of Sustainability, presenting the donation to Japan-based representatives of the three organizations connected with the project at UNIQLO CITY TOKYO office on September 20

PEACE FOR ALL enlists support from prominent world-renowned leaders in the areas of art, design, literature, science, and sport who are aligned with the project’s aim and sells T-shirts with their unique designs expressing a desire for peace. The first collection of five charity T-shirts, part of the UT (UNIQLO T-shirt) brand that allows wearers to express their individuality, were released worldwide from June and purchased by many people. Ten new designs were launched one month later, with more designs to follow. UNIQLO would like to express its sincere appreciation to everyone who has so far purchased a T-shirt and for their warm encouragement.

Going forward, UNIQLO will continue to actively engage with persons who support the creation of charity T-shirts, and to sell those T-shirts worldwide. T-shirts are wonderful items that allow wearers to express and share their ideas with others. At the same time, UNIQLO will continue to offer donations in order to change the world in some small way for the better and realize a peaceful future in which all people are able to lead safe and secure lives.

Messages from Donation Recipients

UNHCR

“We appreciate everyone’s support for PEACE FOR ALL. The donations will be used to help UNHCR continue to provide protection, shelter and other forms of assistance, and advocacy on behalf of displaced and stateless people worldwide. UNHCR’s lifesaving support also includes access to health care, safe and clean water, education for children and young people, and livelihood opportunities. With more than 100 million people forced to flee their homes, this support is crucial so UNHCR can respond to humanitarian emergencies in Ukraine, Pakistan, Ethiopia, Burkina Faso, Myanmar, Nigeria, Afghanistan, the Democratic Republic of the Congo, and beyond. Thank you to UNIQLO and the supporters.”

Save the Children

“We wish to express our gratitude to UNIQLO and to everyone who has purchased a charity T-shirt. We will use the donation to support children in need who are in difficult situations in Ukraine and its neighboring countries, as well as countries such as Afghanistan, Bangladesh, Turkey, Lebanon, and Mozambique. It will be used for a wide range of responses and activities, including establishing “Child Friendly Spaces” to provide opportunities for children to restore their normalcy, providing mental health and psychosocial support, ensuring learning opportunities, protecting children who have been separated from their families, and supporting livelihoods of families in difficult situations.”

Plan International

“We would like to express our heartfelt appreciation to UNIQLO for allowing us to take part in this wonderful project, and for the generous donation. The funds received will be used to help girls under 18 years of age who are forced to marry against their will, deprived of educational and other opportunities, or subject to violence or abuse, and to prevent early (child) marriage.”

Cherry Cares by MSN Foundation Inc. donates Teaching Materials to Quezon High School in Batuan, Bohol

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There are currently 16 teachers that share the six available printers at Quezon High School

With education as the core of Cherry Cares by MSN Foundation Inc., the CSR arm of CHERRY, it continuously provides added support to the academic sector by being in the van of related initiatives such as in the donation of teaching materials to Quezon High School in Batuan, Bohol.

The said school is currently maneuvering around the blended learning setup and is in need of additional equipment to meet the high volume of modules that are to be essentially produced, and other day-to-day requirements—fueled by the goal to continue delivering quality education to the students. To support this cause, Cherry Cares by MSN Foundation Inc. donated five (5) printers as well as a projector with manual pull down projector screen on September 16, 2022.

“The donation of these equipment is very timely now that classes are held through blended learning. This will help our teachers accomplish their tasks a lot faster and more efficiently which in turn, our students will benefit from,” says, Ms. Zenaida Vallente, Principal, Quezon High School.

In support for the recent back-to-school, Cherry Cares by MSN Foundation Inc. has also taken the lead in other education-related projects such as Be Cool in School, an initiative in partnership with the National Commission on Indigenous Peoples (NCIP).

“It has always been our goal to make education accessible to Filipino students. As much as possible, we try to extend our reach to rural communities and far-flung areas,” says Ms. Agnes Conopio, PR-CSR Head, CHERRY.

To know more about Cherry Cares by MSN Foundation Inc. and its other programs in various sectors, visit:

Cherry Cares by MSN Foundation Inc. Facebook Page: www.facebook.com/CherryCaresbyMSNFI

Shopee partners with Charity Organizations to support victims of Typhoon Karding

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 Users can donate to GMA Kapuso Foundation, Unicef, Habitat For Humanity, and Waves For Water by purchasing donation vouchers in the Shopee app

To help the Filipinos devastated by the torrential rains and fierce winds brought about by Typhoon Karding across Central, Northern, and Southern Luzon, Shopee launches its Shopee Bayanihan: Typhoon Karding Support initiative wherein users can buy donation vouchers from Shopee’s partner charities on the app. This initiative is part of Shopee Bayanihan, the company's umbrella CSR arm that seeks to provide support for communities in need through partnerships with various humanitarian organizations.

From September 28, 2022, to October 9, 2022, Shopee users can purchase the donation e-vouchers that will be used for water kits, health, and sanitation stations, and other essentials such as food and clothes from partner charities GMA Kapuso Foundation, Unicef, Habitat For Humanity, and Waves For Water. Users can view Typhoon Karding Support vouchers through https://shopee.ph/m/shopee-bayanihan and purchase them via Shopee’s integrated mobile wallet, ShopeePay.

Martin Yu, Director at Shopee Philippines, said, “We are incredibly saddened by the immense devastation that Typhoon Karding has brought to our fellow Filipinos across Central, Northern, and Southern Luzon. Shopee remains committed to using our platform and resources to benefit the local communities we operate in. Through this initiative, we hope to support our kababayans in times of need.”

To donate to those affected by Typhoon Karding, users may:

1. Head to the microsite https://shopee.ph/m/shopee-bayanihan.

2. Choose the e-voucher of your preferred charity.

3. Click “Buy Now” to purchase the donation vouchers using ShopeePay.

Typhoon Karding is the 11th tropical cyclone to hit the Philippines this 2022 affecting major areas in Central, Northern, and Southern Luzon such as Quezon, Nueva Ecija, Tarlac, and more. With Shopee Bayanihan, Shopee is committed to making e-commerce accessible for everyone by helping communities benefit from the power of digital transformation wherever they are in the Philippines.

To know more about Shopee Bayanihan: Typhoon Karding Support, visit https://shopee.ph/m/shopee-bayanihan.

Shopee sends relief efforts to earthquake victims in Abra

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As part of its mission to better the lives of the underserved through technology, Shopee recently partnered with the Luzon Clean Water Development Corporation, Indoplas, and Metro Bangued Water District to provide aid to those affected by the magnitude 5.2 earthquake which impacted key areas of Abra last 28 August.

Through its logistics arm, Shopee Xpress, Shopee delivered drinking water and donated 10,000 face masks for over 300 families in Barangay Lusuac in the Municipality of Peñarrubia and Barangay Patucannay in the Municipality of Tayum. This initiative is part of Shopee Bayanihan, the company's umbrella CSR arm that seeks to provide support for communities in need through partnerships with various humanitarian organizations.

Martin Yu, Director at Shopee Philippines, said “Shopee remains committed to utilizing our platform and resources to benefit local communities and part of this is providing help where we can, most especially in times of need. We hope for the recovery and continued safety of these affected communities.”

With Shopee Bayanihan, Shopee furthers its objective of serving the underserved through technology, by helping communities benefit from the power of digital transformation wherever they are in the Philippines.

Shopee’s new initiative “Barangay Shopee” aims to better the lives of underserved communities

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• Barangay Shopee grants community wishes such as basketball courts, multi-purpose hall renovation, and more

With its mission of bettering the lives of Filipinos across the country through technology, Shopee has helped millions of local buyers and sellers adopt e-commerce seamlessly through its meaningful campaigns and initiatives. In time for its much-awaited double day sale, the 9.9 Super Shopping Day, Shopee launches Barangay Shopee, the newest initiative under its Shopee Bayanihan CSR program, designed to help communities in need by enabling Filipinos to win a sponsored community project for their barangay.

Through this contest, Shopee users from all over the Philippines have the chance to win a community project that will help address the needs of their barangay. Winners of the contest can choose their own community project that all members of their barangay can benefit from, such as a new basketball court, multi-purpose hall renovation, public school supplies, and other community-building projects.

Starting August 25 up to September 9, users can join Barangay Shopee by posting video entries on Facebook and submitting the link via the Barangay Shopee page in the app. Joining the online contest can be done in three simple steps:

Create a 1-2 minute video with at least 3 barangay members and answer the questions:

● Bakit kayo ang dapat tawagin na “Barangay Shopee”?

● Paano pwedeng tulungan ng Shopee ang inyong Barangay?

Post the video on Facebook, following these requirements:

● Follow and tag @ShopeePH on Facebook

● Post is public

● Use the hashtag #BarangayShopee in the caption

Submit the link to your video via the Barangay Shopee page in the Shopee app.

Martin Yu, Director at Shopee Philippines, shared “We are thrilled to be launching our newest initiative, Barangay Shopee. In everything that we do, we work towards our main mission of bettering the lives of our users, sellers, and communities through technology. Through Barangay Shopee, our goal is to foster the community spirit of barangays from all over the Philippines, and uplift them by providing them with a community project that their whole barangay can benefit from. We look forward to crafting even more initiatives that will help make e-commerce more accessible for all.”

Barangay Shopee is the newest initiative under Shopee Bayanihan, the company's umbrella CSR program that seeks to harness the power of technology to help communities benefit from digital transformation, wherever they are in the Philippines

To learn more about how you can join and win a Shopee-sponsored community project of your choice for your barangay, visit the Barangay Shopee page in the app. Download Shopee for free on App Store or Google Play Store.

Cherry Cares by MSN Foundation Inc. rolls out donations for victims of typhoon Agaton

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With the devastation that ensued from the onslaught of Typhoon Agaton, Cherry Cares by MSN Foundation Inc. takes heed and reaches out to residents that continue to bear up against the aftermath of the said disaster.

Mine Heart Tantoy, RSW (left), Cherry Cares by MSN Foundation Inc. Program Officer with Silva Francisco, RSW (right), Baybay City Senior High School Evacuation Center Camp Manager during the turnover of donations

The foundation went to the severely hit city of Baybay, Leyte and the municipality of Abuyog, Leyte to donate rice, water, canned goods, biscuits, coffee, instant noodles, and blankets to families and individuals affected and still recovering from the typhoon.

“Unfortunate events like this call for and inspire the spirit of Bayanihan from within each of us. Upon learning of the impact of the typhoon, we immediately mobilized help to the most vulnerable communities specifically in the Visayas islands,” says Agnes Conopio, PR and CSR Head of CHERRY.

Among the recipients were the Municipal Evacuation Center, Abuyog Community College, Baybay City Senior High School, and Baybay Night High School which currently serve as temporary shelters to the displaced residents. The initiative was also made possible with the assistance of AGIMAT Partylist.

Barangay representatives that assisted with the checking and inventory of the donated goods

“On the ground, it is incontestable that the areas affected are still in the process of recovery. A lot of efforts are still needed so we encourage everyone to work hand and hand in helping our kababayan bounce back from the dire straits that they are currently in,” shares Mine Heart Tantoy, RSW, Program Officer, Cherry Cares by MSN Foundation Inc.

As part of its Disaster Response and Relief Operations Program, Cherry Cares by MSN Foundation Inc. is always at the forefront of relief initiatives in times of disaster. During the last quarter of 2021 until early this year, the foundation also consistently deployed aid to Odette-hit provinces, in the form of food packs and other essentials.

J&T Express and realme join relief efforts for typhoon Agaton victims

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Weeks following the onslaught of tropical storm Agaton over Eastern Visayas, communities continue to bear brunt of the impact with many still left displaced and in need of aid. Responding to calls for assistance, the country’s leading express delivery company, J&T Express and top global technology brand realme organized a joint relief operation for the residents in Brgy. Buenavista, Abuyog, Leyte which was among the worst-hit towns at the hands of the typhoon.

J&T Express and realme provided hygiene kits and realme Powerbank 2 with 10,000 mAh battery capacity to over 220 affected families who barely receive assistance due to their remote location.

“In time of adversities, especially on what happened to the residents of Abuyog, Leyte, it breaks our hearts to see how the people suffered in this kind of situation. Without hesitation, J&T Express took the opportunity to give its helping hand as we believe in the spirit of “bayanihan”. We are also thankful for our partner, realme, for working with us on this initiative for the people in Leyte,” said Zoe Chi, Vice President of J&T Express.

The relief operation was supported by the local government with Mayor Lemuel Gin Traya of Abuyog, Leyte in attendance during the distribution activity. The relief operation was also assisted by MSWDO Bernard-a Belacho and Brgy. Buenavista Chairman Pio Alvero together with Abuyog Philippine National Police.

“No effort is small during these tough times. In line with realme’s commitment to give back and pay it forward, we’ve joined forces with J&T to provide our realme Powerbank 2 to help power up the families’ mobile devices since electricity lines are down in the area. We hope that these powerbanks can help them communicate with their loved ones and get back to their daily lives soon. We are grateful that we were able to help these families support their most urgent needs,” said Austine Huang, Vice President for Marketing of realme. The residents of Brgy. Buenavista expressed their gratitude through their warm smiles.

Prior to this activity, J&T Express has already extended logistical support to facilitate fast delivery of in-kind donations by several NGOs and partners in affected provinces despite tough conditions and inaccessible roads. J&T Express has always been an advocate of the Bayanihan spirit.

PascualLab extends the love to less fortunate children via World Vision’s CHOSEN

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After marking its 75th anniversary with the theme #PascualLove, and manifesting it via the company’s CSR initiatives, PascualLab renews its ties with charitable donations organization World Vision to help less fortunate children in Malabon. A virtual MOA signing was mounted last week to seal the partnership.

PascualLab and World Vision join hands anew to help less fortunate children in Malabon via CHOSEN

Through the World Vision program CHOSEN which enables children in select communities to choose their sponsors, PascualLab and its employees were able to help over 75 children in 2021, via the sponsorship of over 140 PascualLab employees.

To continue sharing the #PascualLove and helping these children, one of the Philippines’ most well-loved pharmaceutical companies ¹ and its employees once again joined hands with World Vision.

This year, most employees are renewing their sponsorships, to help children in need of educational support and health essentials.

PascualLab VP for Corporate HROD and DSCC Mia Pascual Cenzon sign the MOA with World Vision's National Director Rommel Fuerte 

According to VP for Corporate HROD and DSCC Mia Pascual Cenzon: 

“Corporate Social Responsibility has always been part of PascualLab’s thrust. In realizing this, it has always been our goal to pursue initiatives that are long-term rather than “one-offs”. Through this partnership with World Vision, we hope to see these children graduate to the next level and help enable them to achieve their dreams through education and health.”

Aside from Cenzon, present at the MOA signing were LAC President and CEO Antonio “Tony” Causing, PascualLab Supply Group’s Senior Vice President and Chief Manufacturing Officer Higinio “Jun” Porte, Senior Vice President for Finance Accounting, ICTD Rowena “Weng” Punsalan, and Internal Audit and Risk Management Head Rodney Doromal. The event was hosted by Lara Dela Cruz, PascualLab’s Senior Manager for Design Services and Corporate Communications together with World Vision's Donor Care Manager Precious Hope Basco.

World Vision National Director Rommel Fuerte signs the MOA with PascualLab for the second year of partnership

The World Vision team accords the PascualLab with a One For Children Seal to thank the company and its employees for the valuable support.

National Director Rommel Fuerte led the World Vision team. Joining him were Strategy Management and Quality Assurance Director Vanessa Retuerama, Resource Development Director Jun Godornes, New Sponsor Engagement Specialist El Joy Beneza, Contact Center Officer Marc Klauzen Perez, and Acquisitions Manager Cherry Valencia.

To thank PascualLab for the second year of partnership, the World Vision Team accorded the company and its employees a “Project Salute”, led by Retuerama.

Retuerma shared: “With hundreds of children supported through the years, this partnership is one that we are very proud of, and always eager to share with others.” She added: “That said, we are pleased to award this World Vision “One for Children” Seal as a symbol of our unending gratitude and appreciation for PascualLab’s loyalty towards World Vision and the children we support.”

The One for Children seal was made by a former World Vision beneficiary, artist, and now entrepreneur Kit Gresos

The seal, made by a former World Vision beneficiary, artist, and owner of Papelemento Design Kit Gresos, is symbolic of how philanthropy can bring great opportunities for children, tenfold.

To take its partnership with World Vision and support for the kids further, PascualLab employees hope to meet their sponsored children once the current situation becomes more favorable health-wise. Meanwhile, PascualLab continues to support the World Vision-assisted community in Malabon and even beyond through its family-friendly and quality health and wellness products.

¹ Source: IQVIA 2021