After releasing a series of viral videos, Jollibee now features its long-time celebrity endorser Sarah Geronimo in a full-production commercial worthy of its own hashtag. The newest clip shows the Popstar Royalty shining on stage while singing “Don’t forget the hashtag” and dialing the leading fast food chain’s nationwide express delivery hotline, #8-7000.
The advertisement is a follow-up to the video “Isang Number Para sa Pinas”, which featured Sarah alongside promising young performers Juan Karlo Labajo and Elmo Magalona.
“Kinareer talaga namin 'yung rehearsals. Kaya sana kapag lumabas na ‘yung commercial, magustuhan ng tao at siyempre masubukan din nilang magpa-deliver sa Jollibee. (We really put in a lot of effort during the rehearsals. I hope that when this video comes out, people will like it and, of course, try Jollibee delivery themselves.)
The total performer shares her excitement in doing the TVC, especially to show Filipinos how easy it is to order their langhap-sarap favorites and have it delivered from anywhere in the country, by dialing just one number.
Being a fan of well-loved treats like Chickenjoy, Jolly Spaghetti, and Peach Mango Pie, she recalls trying to get the numbers straight just so she and her friends can order their favorites.
“Naaalala ko na naka-post sa ref namin ‘yong flyer na may number ng pinakamalapit na Jollibee branch sa amin. Tapos nagkaroon ng 8-7000 sa Metro Manila. Swerte na lang ngayon kasi may #8-7000 na Jollibee Delivery Hotline narin at lahat na, from Luzon to Mindanao, pwede na magpadeliver. Kailangan lang pindutin yung #, wala nang area code.” (We used to rely on Jollibee flyers and saved the number of the Jollibee nearest us.
Then 8-7000 was launched in Metro Manila. Luckily, we have #8-7000 now which allows us to call in Jollibee anywhere, from Luzon to Mindanao. We just need to press the “#” first and we don’t need area codes anymore).
Touring the country for mall shows, appearances, and multiple commitments, Sarah finds convenience in using one number for great-tasting and consistently satisfying food from Jollibee Delivery.
“Iba talaga ‘yung Jollibee eh. Isipin mo, isang dial lang sa #8-7000, matitikman mo ulit ‘yung favorite mo. Masaya na ‘pag nag-crave ako ng Chickenjoy, mabilis lang, tatawag na lang.” (Jollibee is really one-of-a-kind. Imagine, you just have to dial #8-7000 and you can already have your favorites delivered. I feel happy whenever I crave for Chickenjoy. It’s very accessible, I just need to call.)
Sarah gladly shares her secret to remembering Jollibee’s nationwide hotline. “Naalala ko because of our latest jingle, masaya pakinggan!” (I remember it because our latest jingle is just fun to listen to!)