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March 31, 2017

Petron delivers most advanced fuel to PH market, blazed 100 Euro 6

Market leader Petron Corporation now has the cleanest and most advanced gasoline in the Philippine market that even surpasses Euro 6 standards, the most stringent fuel technology and emission benchmark in the world today.

Petron’s Blaze 100 Euro 6 was rigorously tested and certified by leading global laboratories and engine rating experts namely SGS, Millbrook Proving Ground in the United Kingdom, and ISP The Testing Institute in Germany.



Due to its pure formulation and very high octane, Blaze 100 Euro 6 gives motorists’ six advantages and benefits:

-  Improved fuel efficiency; 
- Powerful engine performance and acceleration; 
- Guaranteed cleaner engines on just one full tank; 
- Improved combustion with its unique fuel and additive formulation; 
- Significantly reduced harmful emissions; 
- Reduced maintenance costs (e.g. Longer catalyst life for emission system)

Tests showed Blaze 100 Euro 6 contains less than 3 ppm (parts per million) sulfur, compared to the Euro 6 standard of 10 ppm maximum. Euro 4 fuels, which is the mandated standard in the country, contains up to 50 ppm. Blaze 100 Euro 6 is available in nearly 300 Petron service stations nationwide.

The Euro 6 standard is the most stringent global emission standard. To qualify, fuel should have significantly reduced particle numbers, particulate matter, carbon monoxide, nitrogen oxides, and hydrocarbons in vehicle emissions. Particle number (PN) is the additional criterion that separates Euro 5 and Euro 6 fuel standards. Blaze 100 Euro 6 passed the PN tests with flying colors as it was three times cleaner than the limit.
“We are proud that Blaze 100 Euro 6 meets the world’s best environmental and fuel technology standards. With the highest octane rating but the lowest sulfur content, it is the best gasoline in the market by far in terms of power, efficiency, engine protection, and reduced emissions,” Petron President & CEO Ramon S. Ang said. 

Samples of Blaze 100 Euro 6 were taken from Petron’s Bataan refinery and randomly from its stations by SGS, the world’s leading inspection, verification, testing, and certification company. The samples were then sent to SGS laboratories in the United Kingdom, Singapore and the Philippines. All samples tested met specifications (EN 228:2012) for Euro 6-technology vehicles.

Petron also sent samples of this innovative product to ISP The Testing Institute – a leading engine and vehicle testing laboratory for fuels and lubricants development. ISP conducted a Gasoline Direct Injection (GDI) test with Blaze 100 Euro 6 and found it did not cause carbon deposits in GDI engines. GDI is a more advanced engine technology that addresses fuel economy and emissions. It is being used in newer European, American, and Asian car models. 

Millbrook Proving Ground, which provides validation and engineering services in the automotive, transport, and defense industries, also tested Blaze 100 Euro 6. It conducted an Intake Valve Deposit (IVD) test and found Blaze 100 Euro 6 cleaned over 70% of engine deposits in 60 hours. Millbrook UK said Blaze 100 Euro 6 passed the “Euro 6b” emission standard – the strictest emission standard in the world. IVD tests apply to Port Fuel Injection engines which are widely used the Philippines. 

“Since our fuels are locally-produced and formulated in our refinery, we can guarantee the quality and consistency of Petron fuels,” Mr. Ang added. 

“We will continue to innovate and lead in fuels technology so we can put more savings in our customers’ pockets while improving air quality across the nation,” he concluded. 

ShopBack cashback rewards now available to Grab riders nationwide


Enjoy cashback on GrabCar rides booked via the ShopBack Mobile App starting March 27. Riders can take their usual Grab rides, and be rewarded straight away. 

The whole process is easy and effortless. First, Grab riders must download ShopBack app in the App Store for iOS users or the Google Play Store for those with Android phones. Click the Ride icon and book your ride on Grab.

With every ride on GrabCar services (GrabCar Premium, 6-seater Economy and 6-seater Premium) and GrabShare, riders can now get a sweet reward of a P5.00 cashback. 

Note that the cashback on Grab is available only on the ShopBack Mobile App. For Cashback to be tracked successfully, do NOT edit 'Notes to Driver' when making your booking. Cashback is applicable to completed GrabCar rides only thus cancelled or incomplete trips will NOT be awarded cashback. Lastly, cashback is only valid for the rides made within the Philippines.


As more and more people become more app dependent, it’s good to know that there’s one app that helps consumers get more savings from daily expenses. Those who have been choosing Grab as their daily mode of transportation should enjoy some cashback with the ShopBack app. 

Indeed, Grab ride booking has never been this rewarding. 

For more information, visit https://www.shopback.ph/promo-grab


About ShopBack
Established since 2014, ShopBack now powers over 1300 global and local e-retailers and has grown to become Southeast Asia's largest and fastest growing online loyalty platform. Redefining the digital landscape in the region, the company leverages technology to solve information asymmetry and develop innovative solutions to enable smarter purchasing decisions.

March 30, 2017

First Go Lokal! store in Robinsons Place Manila



Quality Filipino products from outstanding micro, small, and medium entrepreneurs from various parts of the country are now in Metro Manila through the Go Lokal! stores.

Robinsons Department Store, in partnership with the Department of Trade and Industry (DTI) opens today the first Go Lokal! store in Robinsons Place Manila.



Robinsons Department Store, an affiliate of Robinsons Retail Holdings Inc., is the first mainstream outlet to launch Go Lokal!, a public-private collaboration between DTI and local retailer partners that aims to showcase modern and indigenous quality products crafted, designed, and created by innovative Philippine micro, small and medium enterprises (MSMEs). 


The Go Lokal! program has been designed to serve as incubation, marketing, and branding platform for the best of Philippine MSMEs products including next generation One Town One Product (OTOP) offerings. This new market access platform via a design-led concept store is set to revolutionize the way hard-to-find and artisanal Filipino products are sold in the local market, and will bring together a specially-curated line-up that ranges from food, apparel, accessories, home décor, gadgets and gift items. 

They can be found in consumer-frequented locations as a mainstream distribution channel for world-class Filipino products while offering value for money for targeted consumers and tourists.


Trade Secretary Ramon Lopez said DTI is more than excited to open its first mainstream Go Lokal! store with Robinsons Department Store as its dynamic partner in this effort of maximizing market access and providing exposure to our MSMEs.
“Go Lokal! is truly a vibrant model for MSME development and inclusive business. We are happy that committed partners like Robinsons have taken on this challenge. We look forward to opening more outlets in their malls and department stores across the country,” Sec. Lopez said.

Robina Gokongwei-Pe, President and COO of Robinsons Department Store, said that the program will benefit MSMEs because it’s a mainstream platform that brings them closer to a more diverse market and creates positive effects to the economy by encouraging entrepreneurship. “This partnership with DTI is Robinsons Department Store’s contribution to nation-building by providing our entrepreneurs an environment where they can be passionate about their businesses and prosper from their efforts, as we create opportunities for MSMEs to grow, succeed and make an impact to the retail industry,” said Gokongwei-Pe.


Johnson Go, General Manager of Robinsons Department Store, said that Go Lokal! is Robinsons Department Store’s way of supporting Filipino entrepreneurs into their initial foray into more mainstream markets by making them more accessible to both local and foreign consumers. “The diverse product line of Go Lokal! brings together the best products that the Philippines has to offer which are world-class locally-made quality products by our MSMEs,” said Go.

The DTI Secretary also said that aside from providing market access for MSME products, the Go Lokal! program is a platform for new entrepreneurs to test the marketability of their products without the fear of losing rental and commercial costs because their experience is free of charge.






Portion of Go Lokal! revenues will go to the various corporate social responsibility (CSR) projects of Robinsons Department Store including the government’s drug rehabilitation program.

Go Green in the City 2017 pushes for women empowerment

Schneider Electric celebrates diversity and gender equality in the latest edition of the GGitC



Schneider Electric officially launched 2017’s Go Green in the City, at the Ascott Hotel in Bonifacio Global City, Taguig City. The global competition aims to inspire business and engineering students to develop their minds for green and sustainable projects. For this year’s competition, Schneider Electric made a specific move to improve diversity, calling for all-female groups to join and have the chance at winning the Women in Business Award.

Schneider Electric’s Go Green in the City (GGitC) is an annual global competition that started in 2011. It is a global business case challenge that hopes to discover intelligent energy management ideas that will help in creating its vision of sustainable smarter cities. Through this competition, Schneider Electric grants students an opportunity to practice what they are learning in their classrooms and even contribute to the development of a better, safer, and more efficient future. GGitC pushes the envelope this year and works harder to promote diversity among its ranks and in the business and engineering industries by calling out to all-female groups to participate.

The 2017 edition of GGitC presents a new award called the Women in Business Award which will be given to an all-female group that qualifies in the top 100 semi-finalists of the competition. The recipients of this award will have the opportunity to win the top prize by being one of the Top 12 finalists in the global leg. They will also receive social media exposure, a chance to be guided and coached by Schneider Electric representatives, and $500 for each member of the team.

The Philippines has always been a strong contender of the competition. In the last four years, we’ve placed consistently in the top ranks along with China, Germany, and India. In 2013, two Filipino students took home the grand prize in the global championship held in Paris, France. Qualifying for the second time in the global leg, Filipino students secured the second runner-up spot in 2015. For 2014 and 2016, the Philippines took home the second and first runner-up in the regional leg of the competition, respectively.

“With the Philippines’ consistent performance in the previous competitions, we are confident that Filipino students can once again bring honor to our country because of their drive and passion for producing sustainable green projects. The impact of climate change to our developing country plays a part in shaping these students to become great contributors not only to Schneider Electric, but to the future,” shared Schneider Electric Human Resources Country Head for the Philippines Tes Portillo.


“Go Green in the City is Schneider Electric’s way of showcasing the creativity and curiosity of today’s young talents and using their projects as steps forward into achieving our goal of having greener and smarter cities all over the world,” shared Schneider Electric Philippines Country Manager for Talent Acquisition and Employer Branding Rochelle Bulan. “For 2017, we are leveling up the challenge by enticing all-female groups to prove and empower women that they, too, are capable of becoming successful in the male-dominated fields of business and engineering.”

The deadline for submission of entries is on May 12, 2017. The top three country finalists will be announced on June 9, 2017 and will be representing their home countries in the regional leg of the competition. Announcement of the regional semi-finalists will be on July 11, 2017 and the grand winner of each region -- North America, South America, Europe, Middle East and Africa, Indian Subcontinent, Russia and the Commonwealth of Independent States, Greater China, and Asia Pacific -- will be competing in the global leg.

The Top 12 finalists, composed of 8 regional winners, 3 wildcard finalists, and the all-female group, will be announced on August 7, 2017 and will be flying to Paris, France for the grand finals and awarding ceremony on October 9 to 13, 2017.


To know more about the competition, visit http://www.gogreeninthecity.co m.

Make the most of your Easter Holiday at Buddha-Bar Manila’s Magical Easter Celebration


Buddha-Bar Manila, a world-class resto-bar-lounge that offers fine dining and entertainment experience, levels up the fun and excitement of the Easter Sunday celebration as it sets its exquisite place for a Magical Easter this April 16, 2017.
“We are glad to invite everyone to come and celebrate with us at Buddha-Bar Manila with our Magical Easter event. We’ve always been doing this to celebrate the Easter Sunday; and this year, we made sure that it’s more magical, different, and spectacular,” said Bernadette Castillo, Sales and Marketing Head of Buddha-Bar Manila.
Buddha-Bar Manila’s Magical Easter features an exciting lineup of activities that promises to make the celebration of the Easter Sunday for families more memorable than ever before.

Among these is the Easter Bunny Trail that kids will surely enjoy. Participants of these activities will receive exciting prizes and giveaways. Magical treats will also be given away for the first 30 reservations.

Aside from these, Buddha-Bar Manila also offers a sumptuous spread of delicious cuisines that will be served at the Easter Lunch Buffet. It opens from 11am to 2pm with free-flowing non-alcoholic drinks.

The Buffet with Magical Play Pass is priced at PhP475 for kids, (ages 10 and below), and PhP950 for Adults.

Part of the Easter festivities is the Search for the Magical Egg (Easter Egg Hunt), which will happen in the Magical Program at 1pm. The program also features magical shows and exciting games. Kids can watch this magical extravaganza if they purchase a Magical Play Pass priced at PhP250 only.

“This event is our way of treating our customers to an event that makes the most of the upcoming Easter Holiday. We encourage them to join us and spend a quality and fun time at Buddha-Bar Manila with their family and friends,” Castillo added.

Since it first opened in 2012, Buddha-Bar Manila has been dedicated to offering different themed events for its customers. It also carries the sophistication and the world-class service offered by the Buddha-Bar International franchise, based in Paris, France. It has also brought the luscious taste of Modern Asian and Western cuisine.

Buddha-Bar Manila is located at Picar Place, Kalayaan Ave, Makati City. 

For inquiries and reservations, please call 8566719, 8566859, or 09989833918.

World Vision celebrates 60 years, launches advocacy campaign to stop sexual abuse of children in the Philippines

World Vision Ambassador for Disaster Risk and Reduction Marc Nelson and new World Vision Ambassador for Child Sponsorship Joyce Pring
World Vision celebrated its 60th year in the Philippines last March 23 with the theme “Caring for Children, Building Sustainable Communities,” at the press launch hosted by World Vision Ambassador for Disaster Risk and Reduction Marc Nelson and new World Vision Ambassador for Child Sponsorship Joyce Pring, held at Max’s Restaurant, Scout Tuason, Quezon City.


Led by acting National Director Rommel V. Fuerte and Board of Trustees Chairperson Atty. Liwayway Vinzons-Chato, World Vision paid tribute to its partners and supporters, including key government agencies, like-minded organizations, individual sponsors and corporate donors who have faithfully journeyed with World Vision in the last few decades.



World Vision International Ambassador Marilee Pierce-Dunker, daughter of World Vision founder Bob Pierce, graced the commemorative event and delivered an inspiring keynote message. Dunker revisited World Vision’s beginnings and her father’s vision of hope, and left the crowd with a challenge to make the world a better place.

World Vision International Ambassador Marilee Pierce-Dunker



Dunker asked, as she closed her speech.
“Every one can be a world changer, but the question is – will the change you bring be for the better or for the worse?” 

It takes a world to end sexual exploitation of children 

One of the grim realities we face today is the sexual abuse of children. In the Philippines, 1 out of 10 children encounter sexual violence at home. Our country ranks 10th worldwide when it comes to sexual exploitation of children aged 10 to 14. And with the ready accessibility of the internet and rapid technological advancement, children are becoming more vulnerable to online abuse now more than ever.

To strengthen its efforts in child protection, World Vision launched an advocacy campaign entitled “It Takes a World to End Sexual Exploitation of Children.” The 3-year campaign aims to reach three million children and to protect them from sexual exploitation and other forms of online and offline abuse that leave them vulnerable.

World Vision Board of Trustees Chairperson Atty. Liwayway Vinzons-Chato and Department of Social Welfare and Development (DSWD) Secretary Judy Taguiwalo 

World Vision launched the campaign in partnership with the International Justice Mission (IJM), Department of Social Welfare and Development (DSWD), the Inter-agency Against Trafficking (IACAT), and other like-minded groups, in the hopes of raising more awareness and resources to bring people to action and to better address the issue of sexual exploitation of children.



Funding and volunteers for this campaign would be highly needed for prevention training, rescue operations, after-care and reintegration programs, and engagement of children survivors to be advocates of the cause.

During the press launch, World Vision also introduced its new online application “Caring for Communities,” as it strengthens its effort not just to improve children’s lives but to help communities to be self-sustaining in the long haul. The online gift program gives donors the opportunity to support other World Vision’s community-based programs which promote Economic Development, Child Protection, and Disaster Preparedness programs.


World Vision National Ambassadors Tippy dos Santos and Sam Concepcion 

Other World Vision ambassadors who showed their support and attended the launch are World Vision Ambassador for the Youth Jasmine Curtis-Smith, World Vision Ambassador for Health and Nutrition Tintin Bersola-Babao, new World Vision Youth Ambassador for Education Bianca Umali, new World Vision advocate CJ Hirro, and World Vision National Ambassadors Tippy dos Santos and Sam Concepcion among others.


March 29, 2017

James Reid takes his photographic journey to next level with the new X-T20

James Reid, the face of the camera-loving generation called millennials, headlines the launch of FUJIFILM’s newest mirrorless innovation, the X-T20 on March 11, 2017 at the Glorietta Activity Center in Makati. 

The extremely popular heartthrob has gone far in his photographic journey. James was drawn to photography while filming the hit series “On the Wings of Love.” He experimented on different cameras until he decided that FUJIFILM suited his needs best. In his last soap “Till I Met You,” James even played a FUJIFILM-armed photographer. 

“We’re very happy with James Reid as our male brand ambassador. He embodies what the FUJIFILM brand is all about --- young, current, and innovative.” says Takuya Maeda, Fujifilm Philippines’ Division Head for Electronic Imaging and Photo Imaging. 

And speaking of innovations, James is proud to announce that he has found a new favorite camera, the X-T20. Handy and powerful, the X-T20 is equipped with a 24.3 MP X-Trans CMOS III *1 sensor and X-Processor Pro image-processing engine. It is able to track moving objects with ease because of updated sensors, processors, and redone AF algorithm.

The X-T20’s touchscreen LCD monitor can be used to see before you shoot photos and videos, even at 4K quality to make those professional looking movies together with FUJIFILM’s proprietary Film Simulation modes.


Available in silver and black, the X-T20 is perfect for budding directors with its phenomenal autofocus speed. You can use 24 high-performance FUJINON X-mount lenses for ultimate versatility. You can also shoot in different conditions and still expect superb image quality. 

If you want to conduct interviews and shoot scenes, you can take advantage of the X-T20’s output video which can be recorded to an external monitor via the HDMI port and input audio from an external microphone. 

“It’s great to endorse a new camera that I love and use frequently,” says James of the X-T20. Being a strong and highly influential presence on social media, constantly updating his fans with well-defined photographs, expect more vivid photos and movie quality videos from James with his new X-T20.

Global Icon Britney Spears finally coming to Manila ! - #BritneySpearsMNL



Breaking News: Multi-platinum, Grammy Award-winning pop icon Britney Spears is coming to Manila on June 15, 2017 at the Mall of Asia Arena for her first-ever and much-awaited concert in the Philippines.


Iconic pop sensation Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 150 million records worldwide. In the U.S. alone, she has sold more than 70 million albums, singles and songs, according to Nielsen Music. Born in Mississippi and raised in Louisiana, Spears became a household name as a teenager when she released her first single “…Baby One More Time,” a Billboard Hot 100 No. 1 smash and international hit that broke sales records with more than 20 million copies sold worldwide and is currently 14x Platinum in the U.S.


Britney Spears - ...Baby One More Time

Her musical career boasts countless awards and accolades, including six Billboard Music Awards and Billboard’s Millennium Award, which recognizes outstanding career achievements and influence in the music industry as well as an American Music Award and the 2011 MTV Video Vanguard Award. So far, Spears has earned a total of six No.1-debuting albums on the Billboard 200 chart and 22 top 40 hit singles on the Billboard Hot 100 — four of which went to No. 1. Spears has been nominated for eight Grammy Awards and won for Best Dance Recording in 2005.


Britney Spears - Toxic (Official Video)

Her cutting-edge pop concert Las Vegas residency, “Britney: Piece of Me,” at Planet Hollywood Resort & Casino has been voted “Best Show in Las Vegas” and “Best Bachelorette Show in Las Vegas.” Spears has also been creating fragrances for over ten years, and currently has 21 fragrances available in over 85 countries around the world.

Britney Spears - Oops!...I Did It Again (Official Video)

Tickets to Britney Spears – Live in Manila will be on-sale beginning April 5 at 10AM. 
Book online at SMTickets.com or call 470-2222. 

Presented by Bench and Wilbros Live.


#BritneySpearsMNL  @wilbroslive 

March 28, 2017

A warm welcome coming home from a tough day


It is not an uncommon scene in the house, that whenever someone comes home from school or from the office, they seem to drag their bodies in and just crash somewhere in the couch. Every day, the body tackles a lot of different kinds of stress from work or from studying. The body may take a lot of beating from every day commute or physical tasks at hand. And when it is coupled with a mind that is beaten and exhausted, anyone could break down.

Fortunately, there is an effective way to ease stress in the comfort of anyone’s home. All it takes is a good 5 to 10 minute hot shower, and everything could feel good again. Midea, the world’s leading manufacturer of consumer appliances, understands the need for having home solutions that are not just good in fulfilling its function at home but in making every home a place where the family can relax and do whatever a family is supposed to be doing— bonding over movie marathons, dining with home-cooked meals together, and much more.

With Midea’s lineup of water heaters, anyone from the family coming home stressed could immediately enjoy a nice hot shower. Unlike the conventional way of heating water from the stove, submersible water heaters, or even from other similar models, Midea’s water heaters have the surprisingly friendly Quick Warm Heating Element that allows it to immediately spurt out hot water. A tired body is relaxed by a hot shower which easily loosens muscles and joints. The tension and possible inflammation from overuse and strain of muscles and joints during the day is eased off, much like how a massage does, but more convenient. Hot showers also improves blood circulation, giving your body a boost in healing itself.

Quick hot showers are also good for the skin as it opens pores and clears the skin of toxins and other impurities that it may have gotten from the environment outside the house. Just keep in mind that hot showers shouldn’t go over 10 minutes or it might dry up the skin. 

Luckily, as another good practical surprise, Midea Water Heaters are equipped with Safety Sensors that regulate the temperature it applies to water that would keep the skin from getting scalded. 

Coming home with a headache, or worse, a migraine can be eased off by hot showers as well. It could easily alleviate the pain after taking that warmth in. It is also known to be a good natural way of decongesting nasal passages and in helping reduce insomnia. All of these benefits from taking a hot shower with a Midea Water Heater could help reduce anxiety brought about different stress factors. This allows every family member to feel comfortable whenever they are home, which could even ease some stress from their relationship with each other. 

Midea definitely wants every family to experience how enjoyable hot showers are and to have peace of mind whenever the electricity bill comes because a hot shower with a Midea Water Heater just costs as low as Php 8.00 for every 10-minute turn. Feeling refreshed in the morning, the whole family is more than ready to take on any challenges of their day ahead.

For more information on Midea’s products check out their website at http://midea.com.ph and Facebook page https://www.facebook.com/MideaPhilippines.



About Midea
Midea, one of the world's largest manufacturers of appliances, covers a complete range of products from electric kettles, washing machines, microwaves to large commercial air-conditioning systems. Thriving in over 150 countries, Midea has now arrived in the Philippines!

In partnership with Concepcion Industrial Corporation (CIC), Midea's global strength in the appliance industry infused with CIC's Integrity, Excellence and Total Customer Satisfaction give the world class brand a better understanding of the Filipino's needs.


Ladies in Levi’s share empowering stories for Women’s Month

Actress, host, model and humanitarian Antonette Taus values comfort above all else, but still believes in the importance of looking good, which is why Levi’s is the best jeans for her, as a brand that values both style and comfort.

In celebrating Women’s Month this year, Levi’s presents successful women to share stories, life hacks, their very own Levi’s experiences, and how the brand empowers them to perform their daily tasks and fulfill their long-term goals. 
Antonette Taus, who runs humanitarian organizations CORA cares and Hashtag Lunchbox PH, loves how Levi’s 710 Skinny that will help her juggle her work as an actress, and her charity work. 

These outstanding female achievers from different industries—host and chef China Cojuangco-Gonzales, model Lou Muñoz, celebrity chef and restaurateur Jackie Laudico, actress and humanitarian Antonette Taus, and sought-after makeup artist and breast cancer awareness advocate Pong Niu—relate how important fashion is to their lifestyles. 




For instance, Cojuangco-Gonzales who admits that her life changed when she embraced motherhood, says she values comfort and flexibility when it comes to clothing. 

She says, “To be honest, I’ve gained a lot of weight since I became a mother and worked as a chef—which doesn’t help at all. I like to wear something that keeps me comfortable and helps me move freely, without being too conscious about my size at the moment.”
Chef Jackie Laudico says Levi’s has always been innovative, helping every woman find the perfect pair of jeans, no matter what shape and size they are. 

Laudico, who spends most of her time in the kitchen, explains that the times have made fashion more relevant for people in her industry. 

As a celebrity chef, Jackie Laudico needs to be well-presented at all times, and Levi’s helps her in this endeavor. 

“At present, there’s what you call celebrity chefs, so people want to meet the personalities behind the food. This makes us more aware of the need to be well-dressed and well-presented all the time,” she adds. 

Taus, who runs humanitarian projects and organizations like Hashtag Lunchbox PH and CORA (Communities Organized for Resource Allocation) Cares, affirms that when it comes to fashion, comfort is the most important factor. “I do not want to be in pain for fashion, but I also believe in looking good, being presentable, and dressing appropriately.”

Taus discloses that jeans have played a huge role in her aim of looking and feeling good. “Since I straddle the entertainment and humanitarian fields, I literally run from one event to another. My life lately has been me living in jeans. But then, even when I was younger, I was always a jeans girl.” 


Ladies living in Levi’s 

On jeans, these ladies agree that Levi’s has always been their most trusted brand. 

“Levi’s gets me through my day, both in style and in comfort, which goes hand in hand for me,” Muñoz happily reveals. 

Niu, meanwhile, asserts that Levi’s jeans greatly helps her perform all her daily tasks. “’Yung work ko kasi, kailangan on-the-go ka. I have to run here and there while being comfortable. Being in Levi’s jeans, with its high-quality material, talagang pasok na pasok siya sa activities ko and sa lifestyle ko.” 

Laudico appreciates how Levi’s has always been an expert, “not just in fit but also in technological innovations, fabrics and finishes, and in making women feel good.”

The celebrity chef even shares her very own ‘live in Levi’s’ story, recalling that her first pair of Levi’s belonged to chef Lau—it was his high school jeans. “Of course, because it was a Levi’s 501, he had kept it all those years. One day, he gave it to me. I loved it so much. It was basically my boyfriend jeans way before there were actually boyfriend jeans. That was my favorite pair of jeans. It was so sturdy—it lasted for 15 years.” 


Go-to Levi’s pair 

The lovely ladies also have their favorite Levi’s jeans. 

 Chef China Cojuangco-Gonzales stays comfortable and confident with the Levi’s 311 Skinny, which hugs her legs, lifts her behind, and hides her tummy while giving her the flexibility she needs.  

As a chef, a mom and a wife, China Cojuangco-Gonzales needs a pair of jeans that gives her both style and comfort: the Levi’s 311 Skinny. 


For Cojuangco-Gonzales, it is the 311 Skinny of the shaping collection. “This pair makes me look thin, lengthens my legs, hides my tymmy, and lifts my butt. I can cook with it, and I can kneel, sit, and basically do any movement that I want still feeling comfortable and beautiful.” 

Lou Muñoz recommends the 711 Skinny jeans, which lengthens the legs, lifts the behind and hides the tummy, making every woman look and feel confident. 



Muñoz pitches for the Levi’s 711 Skinny. “It lies just above your hips,” she tells ladies. “Your muffin tops won’t show.” 

For Taus, the journey of finding the right pair of jeans has been difficult, but Levi’s led her to ‘the one’. 

“Everybody is born with a set of unique gifts and traits. If you combine your life experiences with those gifts, you basically find the recipe for your own destiny. It’s unique for every individual. Finding the best jeans for you is exactly like that. With me, it’s definitely the 710 Skinny, because it just fits in all the right places,” she says. 

On why Levi’s is her favorite brand, Niu said, “Because of Levi’s soft fabric, I can easily move. It elongates my short legs, accentuates my hips, and gives shape to my behind. It gives me so much comfort when I take care of my kids and do my work.” 


On empowering women 

When asked by Levi’s to share advice on how to succeed in life, these remarkable women are generous with their tips. 

Cojuangco-Gonzales claims that the secret is to do what you love while thinking of your future. “There are some people you will encounter in your life na sasabihin na you don’t have to be happy with what you do as long as you have money. This is something I fiercely oppose from the very beginning, kasi syempre, your passion has to be your number one, and then comes your income.”

She adds, “You can follow your dreams and also think of your future. You have to make sure that you will be able to sustain your lifestyle.” 

Lou Muñoz has been in the modeling industry for nine years now, even if she says she does not have the typical model body. She inspires women to embrace who they are and follow their dreams.
Muñoz, meanwhile, reminds ladies to be contented and be responsible. “For me, success is contentment. You have to be fine with what you have. To be confident in your own skin and be socially responsible—that’s very important.”

Taus stresses on the importance of believing in yourself, and fighting for what you believe in. “I insist that nobody should have a reason to think that they’re not strong enough or not man enough. If you believe in what you think is good and true in your heart, and you believe that you have a special set of gifts to fight for what you stand for, then that’s your path.”

Pong Niu, sought-after make-up artist and breast cancer advocate, also values comfort and flexibility in fashion, so she chooses the timeless Levi’s brand. 

Finally, Niu, who is also a breast cancer awareness advocate, advises women to trust in the Lord. “Pray and have a deep connection with the Lord. Remember Psalm 119:50: “My comfort in my suffering is this. Your promise preserves my life.” 

Pong Niu shares what she loves about Levi’s is its soft fabric, comfort and the way it elongates her legs, accentuates her hips and lifts her behind. 
“It sounds like a cliché, but it’s really the Lord we hang on to. We get our strength from the Lord.” 


ABOUT THE LEVI’S®BRAND
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeans wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

ASUS Unveils Its Newest Premium ZenBook line-up in a Gender Bender Fashion Show Collaboration with Renowned Designer Rajo Laurel and newest product ambassador Isabelle Daza


Asus Philippine successfully unveiled the all new ZenBook 3 Deluxe during “Transcendence: Breaking Barriers, Beyond Limits,” on March 17, 2017.


ASUS unveiled ZenBook 3 Deluxe (UX490), a more powerful variety of the premium ZenBook 3, the world’s most prestigious laptop. This sublime, all-aluminum laptop is only 12.9mm thin, weighs less than 1kg in a 13-inch-class chassis, and is gilded by a 14-inch ultra-narrow-bezel display—making it the perfect balance between productivity and portability.


ASUS together with celebrated fashion design guru, Rajo Laurel, uplifts technological innovation to the next level with the all new premium ZenBook line-up. 


During the event, Asus also presents its newest product ambassador well known model and showbiz celebrity Isabelle Daza.



Asus Philippines unveiled the all new ZenBook 3 Deluxe and paid homage to one of the country’s most prolific design icons, Mr. Fashion Laurel during “Transcendence: Breaking Barriers, Beyond Limits,” event held at Shanri-La Hotel, Bonifacio Global City, Taguig. In photo are (L-R) Mr. George Su, ASUS Philippines Systems Group Country Manager (3rd from left), Isabelle Daza, Rajo Laurel, Product Marketer for Consumer Notebooks Yukari Abe (1st from left), Product Manager for Consumer Notebooks Joey Nocom (3rd from right) , Intel Representative GP Padit (2nd from right) and ASUS PR Head Anvey Factora (1st from right).



To celebrate the launch of ASUS’ most premium laptop to date, the company collaborated with Rajo Laurel, one of the country’s most esteemed fashion designers in a versatile gender bender fashion show at the Shangri-La at the Fort. Laurel and ASUS share the same language when it comes to its respective creations—beauty, sophistication, elegance, and empowerment. It is the workmanship and artisan quality that makes ASUS and Laurel's pieces distinct and world-class.

MAC Cosmetics served as the official makeup sponsor for the fashion show.


Committed to empowerment and innovation, the sensibilities of ASUS ZenBook and Rajo Laurel's works are always new, elegant, powerful, and meant to be admired as a masterpiece of its class.

Engraved in ZenBook 3 series’ DNA is unprecedented performance, whereas ZenBook 3 Deluxe transcends this characteristic with its latest 7th Generation Intel Core processor, up to 16GB of 2133MHz LPDDR3 RAM and an ultra-fast 1TB PCI Express®(PCIe®) SSD – one of the largest capacity SSDs available. Meanwhile, its expanded auxiliaries include two USB Type-C™ (USB-C™) ports that are Thunderbolt™ 3-enabled with support for 40Gbps data transfers, dual 4K UHD external displays and power delivery.

The ZenBook 3 Deluxe is a maestro’s masterpiece with its bewitching design that is sure to captivate anyone who sets its gaze on it. Its dual phase-anodized unibody is finished in two nature-inspired shades: Royal Blue and Quartz Grey. The laptop features the quintessential Zen-inspired spun-metal finish, etched with the signature ZenBook 3 series golden edge highlights and unique golden ASUS lid logo. Added to that is a heavenly quad-speaker Harman Kardon audio system and loudness-enhancing smart amplifier that delivers a sound like no other.


Versatile More Than Ever

Time and again, ASUS pushes the envelope to achieve more than it can imagine.

Guided by a design philosophy to Never Compromise, the ZenBook 3 Deluxe is masterpiece adorned with an unrivaled beauty where every angle, every detail, possesses a meticulous attention to detail. Its impeccable curves are carved from a single block of premium aerospace-grade aluminum alloy – 50% stronger than standard alloy – that undergoes a 40-step process to create the iconic ultra-fine-spun-metal finish with its argent and silky sheen. Afterwards, a complex two-phase anodizing process is then used to create the elegant golden diamond-cut edges and unique golden ASUS lid logo. The conclusion is but a masterpiece that deserves recognition for its balance of productivity and portability.


Transcended Performance

ASUS ZenBook 3 Deluxe builds on the unprecedented performance of the ZenBook 3, and perfects it even more by using only but the best in terms of components: 7th Generation Intel Core i7-7500U with 16GB of 2133MHz ultra-fast, power-saving LPDDR3 memory, and an up to 1TB PCIe® 3.0 x4 SSD that is three times (3X) faster than SATA SSDs.

In terms of unmatched expandability and velocious connections, the ZenBook 3 Deluxe is equipped with two USB-C ports with support for Thunderbolt™ 3, which enable up to 40Gbps data-transfer speeds — twice the bandwidth of Thunderbolt 2 and eight times (8X) faster than USB 3.0. The Thunderbolt 3-enabled USB-C ports also support power delivery and enhanced graphics options to improve productivity or gaming performance, with support for dual 4K UHD external displays. A special high-capacity 46Wh lithium-polymer battery, shaped to fit precisely into its incredibly thin profile, gives ZenBook 3 Deluxe up to 10 hours battery life for all-day mobility.


This performance feat in the ultra-thin ZenBook 3 Deluxe is made possible by the genius of the ASUS engineers who invented a brand-new cooling system using cutting-edge components including a miniature fan with a liquid-crystal-polymer fan impeller that is just 0.3mm thick, and a copper-alloy heat pipe with walls that are a mere 0.1mm thick. This innovative cooling system is just 3mm high, and the warm air from the interior is gently expelled via hidden vents in the hinge. The overall design allows for efficient and placid cooling — even under full loads.


Refined Sights and Sound

The mesmerizing 14-inch Full HD (1920 x 1080) display on ASUS ZenBook 3 Deluxe has an ultra-narrow 7.46mm bezel that gives the ZenBook 3 Deluxe an impressive 77% screen-to-body ratio, lessening visual distractions for optimized productivity. Meanwhile, its wide-viewing-angle technology offers an undistorted color and contrast at viewing angles up to 178° making collaboration and screen sharing a walk in the park. But apart from its elegance, the display also packs loads of durability with its edge-to-edge layer of Corning® Gorilla® Glass 5.

By harnessing the power of exclusive ASUS display technologies, the ZenBook 3 Deluxe delivers a visual feast to any user with optimized hardware and software components combined to deliver the best possible imagery. The wide 100% sRGB color gamut and TV-grade 1000:1 contrast ratio ensure more-vivid, more-lifelike colors, and ASUS Splendid technology fine-tunes display parameters to ensure superb color accuracy while also providing automatic optimization for any kind of image. ASUS Tru2life Video is a remarkable real-time video enhancement technology that optimizes the appearance of every pixel in every video frame, delivering a 200% contrast improvement and pin-point sharpness. 

To ornate ZenBook 3 Deluxe with incomparable audio capabilities, the ASUS Golden Ear team cooperated with audio specialists Harman Kardon to produce the next Generation of ASUS SonicMaster Premium audio technology. ZenBook 3 Deluxe has an array of four separate high-quality speakers designed to deliver true surround-sound that envelops the user with cinema-quality audio. A special four-channel smart amplifier ensures the maximum volume from the speakers with zero distortion, for powerful, clear immersive sound.


Superb Ergonomics

Designed with the needs and wants of mobile professionals in mind, the ZenBook 3 Deluxe features an edge-to-edge keyboard with full-size keys and an improved 1.2mm key travel for maximum typing comfort and accuracy. A colored backlight golden for the Royal Blue model gently illuminates the keys to ensure maximum productivity in any lighting condition.

The ultra-smooth glass-covered touchpad supports Windows Precision Touchpad (WPT) technology and incorporates palm-rejection technology, multi-touch gestures and handwriting support. The touchpad also features a fingerprint sensor conveniently located at the top right corner. This allows users to securely and rapidly unlock ZenBook 3 Deluxe with a single touch using Windows Hello, and it also supports secure authentication in compatible apps and programs.

With all said and done, the ZenBook 3 Deluxe outshines its predecessor and elevates itself to a class like no other, making it the world’s most prestigious laptop.



ASUS Offering More Premium Zenbook Notebooks

ASUS today also announced the ZenBook UX430 and UX530 which are sophisticated, elegant and stylish thin-and-light laptops with large slim-bezel displays in an ultra-compact form factor. These thrilling models offer the productivity benefited from its larger displays without the usual size and bulk penalty.

They are also the thinnest-ever ZenBook models to feature high-performance discrete graphics.

ZenBook UX430 has a 14-in display in a compact travel-friendly body that is as small as many 13-in laptops. This remarkable achievement is made possible by the ultra-narrow 7.18mm bezel, giving an 80% screen-to-body ratio for maximized productivity and comfort. This compact display allows the chassis size to be minimized for optimum portabie.

It also offers a stunning performance powered up to the latest 7th Generation Intel® Core™ i7 processor with up to 16GB of DDR4 RAM, up to 512GB of fast SSD storage, and NVIDIA® GeForce® 940MX discrete graphics. ZenBook UX430 is available in three gorgeous colors featuring our icon spun-metal finish, with selected colors additionally introducing a brand-new crystal-like coating created using an advanced nano-imprinting lithography (NIL) process.

ZenBook UX530 is designed for users needing a larger 15.6-inch slim-bezel display in a body much smaller than most laptops in its class. It offers the same powerful components, with the addition of ultra-high-performance NVIDIA GeForce GTX 950 discrete graphics. ZenBook UX530 is available in Quartz Grey which features the beautiful NIL coating.

Commenting on ASUS notebook’s overall performance, ASUS Philippines Systems Group Country Manager George Su said: “The Zenbook 3 Deluxe, Zenbook UX430 and UX530 are the newest addition to the premium Zenbook family – and I am incredibly proud of ASUS notebook’s market performance over the past few years in the Philippines.”

“Intel and ASUS have been working together for nearly three decades to deliver premium computing experiences. As the notebook segment continues to innovate globally and locally, we at ASUS are excited to collaborate more with our industry partners to create match-made-in-heaven devices that will push innovation forward for incredible new experiences.” Su concludes.


AVAILABILITY & PRICING

Tune into ASUS Philippines’ social media pages for more information on local pricing and availability. The Zenbook 3 Deluxe can be pre-ordered through this link: bit.ly/ZB3DeluxePreOrder

Zenbook UX490 Full Specification

Model NameASUS Zenbook 3 Deluxe UX490
On board processorIntel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating SystemWindows 10 Home (64bit)
Memory Max.LPDDR3 16GB
StoragePCIEG3x4 512G M.2 SSD or 1TB M.2 SSD
Display14.0’//LED Back-lit//Slim 300nits//FHD 1920×1080 16:9//Glare//NTSC:72%//WV//60Hz
External video display modesHDM I2.0
Video GraphicsIntel® HD graphics 620
Wireless(Module)802.11ac+Bluetooth 4.1 (Dual band) 2*2
Connectors1x USB3.1 Type C (gen 1), 2x USB3.1-Type C(Gen1)
1x Headphone-out jack
1 x Thunderbolt
1x USB3.1-Type C(Gen1
Audio
Sonic Master
Weight0.90 KG (Without Battery) 
 1.00 KG (with 4 cell battery)
Dimension32.9(W) x 12.0(D) x 0.00 ‾ 1.29 (H) cm
AC Adapter65W AC Adapter
Output : 19V DC, 3.42A, 65W
Input : 100‾240V AC, 50/60Hz universal
Battery46WHrs, 2S2P, 4-cell Li-ion Polymer Battery Pack
Keyboard typeIlluminated Chiclet Keyboard
SoftwareASUS Smart Gesture
ASUS Splendid
ASUS WebStorage Sync Agent
SecurityTPM (Firmware TPM)
Supplied AccessoriesSleeve


Zenbook UX530 Full Specification
Model NameASUS Zenbook 3 UX530
On board processorIntel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating SystemWindows 10 Home (64bit)
Memory Max.DDR4 16GB
StorageSATA3 512G M.2 SSD
Display15.6’//LED Back-lit//Ultra Slim 300nits//FHD 1920×1080 16:9//Anti-Glare//NTSC:72%//WV
External video display modesHDM 1.4
Video GraphicsNVIDIA® GeForce® GTX 950M ( N16P-GT) + Intel® HD graphics 620
VRAM:GDDR5 2GB
Wireless(Module)802.11ac+Bluetooth 4.1 (Dual band) 2*2
Connectors2x USB 2.0, 1x USB 3.0, USB3.1 Type C (gen 1)
1x Headphone-out & Audio-in Combo Jack, HDMI, USB3.1-Type C(Gen1)
Sepc: SDMMC
Lan:10/100/1000 Mbps
AudioBuilt-in speaker
Built-in microphone
Weight1.33 KG (Without Battery) 
 1.63 KG (with 3 cell battery)
Dimension36.0(W) x 24.6(D) x 1.69 ‾ 1.69 (H) cm
AC Adapter90W AC Adapter
Output : 19V DC, 4.74A, 90W
Input : 100‾240V AC, 50/60Hz universal
Battery50WHrs, 3S1P, 3-cell Li-ion  Polymer Battery Pack
Keyboard typeIlluminated Chiclet Keyboard
SoftwareASUS GiftBox,Smart Gesture, Splendid, WebStorage Sync Agent
McAfee Internet Security(Trial version)
USB Charger+
SecurityTPM (Firmware TPM), Fingerprint sensor
Supplied AccessoriesCarry bag + USB3.0 to RJ45 cable + HDMI to VGA cable


Zenbook UX430 Full Specification
Model NameASUS Zenbook 3 UX430
On board processorIntel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating SystemWindows 10 Home (64bit)
Memory Max.DDR4 8GB
StorageSATA3 256G/512GB M.2 SSD
Display14.0’//LED Back-lit//Ultra Slim 300nits//FHD 1920×1080 16:9//Anti-Glare//NTSC:72%//WV
External video display modesHDM 1.4
Video GraphicsIntel® HD graphics 620
Wireless(Module)802.11ac+Bluetooth 4.1 (Dual band) 2*2
Connectors
1x USB 2.0, USB 3.0, USB3.1 Type C (gen 1)
1x Headphone-out & Audio-in Combo Jack, micro HDMI,USB3.1-Type C(Gen1)
Sepc: SDMMC
Lan:10/100/1000 Mbps
Audio
Built-in speaker
Built-in microphone
Audio by ICEpower®
Weight
1.00 KG (Without Battery) 
 1.30 KG (with 3 cell battery)
Dimension32.4(W) x 22.5(D) x 1.59 ‾ 1.59 (H) cm
AC Adapter
45W AC Adapter: Output: 19V DC, 2.37A, 45W: Input: 100‾240V AC
50/60Hz universal
Battery46WHrs, 2S2P, 4-cell Li-ion Polymer Battery Pack
Keyboard typeIlluminated Chiclet Keyboard
SoftwareASUS Smart Gesture, Splendid, WebStorage Sync Agent
Security
TPM (Firmware TPM)
HDD User Password Protection and Security
BIOS Booting User Password Protection
Fingerprint sensor
Supplied AccessoriesCarry bag + USB3.0 to RJ45 cable + HDMI to VGA cable

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