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December 14, 2017

Dawn Zulueta Reunites With Vic Sotto

Dawn Zulueta takes a break from doing drama as she brings comic relief to the public with her new movie Meant to Beh opposite Vic Sotto. 

One of the eight official entries of the 2017 Metro Manila Film Festival, 'Meant to Beh' directed by Chris Martinez, marks the reunion of Dawn and Vic who have worked together in Okay Ka, Fairy Ko several years ago.

Meant to Beh is about married couple Ron (Vic) and Andrea (Dawn) whose differences mar their relationship despite living in the same house with their children. How will they reconcile their differences and save their marriage? Find out in Meant to Beh. 

Dawn shares, “I was so excited when I learned that I will be working again with Vic. It’s been years since we did a project together. Meant to Beh is a feel-good movie for the whole family. The holiday season is meant to be shared with our loved ones. The audience will not only laugh as the story unfolds but they will also learn good values that they can bring to their homes. I’m sure they will enjoy watching the movie. Love must always be present in a relationship but spice it up with some laughter and cheer.” 

Meant to Beh also stars JC Santos, Daniel Matsunaga, Sue Ramirez, Andrea Torres, Gabbi Garcia, Ruru Madrid, and Baste. The movie is an official entry to the Metro Manila Film Festival 2017. 

Dawn Zulueta is a talent of Asian Artists Agency. For inquiries, please call (02) 855-4765 or (02) 405-4423, email, and visit

Coke Studio empowers youth to help rehabilitate Marawi through benefit concert

Coca-Cola Philippines brought thousands of teens together to help rebuild Marawi through a unique benefit concert that celebrated the Filipinos’ love for music as it empowered the youth to move as one creative force for a great endeavor.

Coke Studio brings together talented OPM artists and, the Filipino youth in a one-of-a-kind benefit concert to rebuild and bring music back to Marawi.

At the Coke Studio Live: Bringing Music Back to Marawi held on December 9 at the SM Mall of Asia concert grounds, many of the attendees showed their support by bringing empty Coca-Cola PET bottles for a recycling drive that would help contribute in the construction of a Little Red Schoolhouse for Marawi kids. Coca-Cola Philippines committed to build a Little Red Schoolhouse as part of the Philippine Disaster Resilience Foundation’s (PDRF) United4Marawi campaign.

“This is our way of showing support and solidarity with the Filipino people – to be able to contribute in the rebuilding process. Music is one of the things that threads through every person, regardless of age, religion, culture, and socio-economic bracket. We are committed to help the communities that we serve, especially in times like these that we have to come together to rebuild not just the physical structures, but most importantly, the lives of the people.” - said Stephan Czypionka, Marketing Director of Coca-Cola Philippines. 

“We are committed in helping rebuild Marawi and the communities impacted by this conflict. In partnership with relevant government agencies, we in the private sector will be bringing our sustainability initiatives to the area,” said Jonah de Lumen-Pernia, Public Affairs and Communications Director of Coca-Cola Philippines. “Our 5by20 entrepreneurship programs will be provided for the spouses of soldiers deployed in Marawi, while water systems will also be installed in the communities. We’ll also build a Little Red Schoolhouse.”

All the Coke Studio artists unite to sing a moving rendition of “Oh Come, All Ye Faithful” for the people of Marawi.

Bringing music back to Marawi

It was a night filled with music and hope as Coke Studio artists including The Ransom Collective, Gab and John of Urbandub, Abra, Gracenote, Moonstar88, Autotelic, Ebe Dancel, Franco, Reese Lansangan, BP Valenzuela and Sandwich, Noel Cabangon, and Curtismith shared their voices and talents for Marawi. Their amazing performances included renditions of Christmas favorites as well as their groundbreaking collaborations.

To further involve the youth in the advocacy, Coca-Cola also selected artists from the top UAAP schools: SLTO of University of the Philippines Diliman, PAPA PETA of University of Santo Tomas, The Cohens of Ateneo de Manila University, and Matt Junasio of De La Salle University to perform an original collaboration piece. Other artists from different universities were also present to entertain the crowd in the pocket stage at the Tunebayan area.

Aside from the upbeat performances, there were also several emotional moments. Coke Studio artists Noel Cabangon and Curtismith led the audience in observing a few minutes of silence as they offered a prayer for the victims of Marawi. Afterwards, they both sang the empowering lyrics of their collaboration “Payong Kaibigan”. There was also a special group performance where the Coke Studio artists all sang “Oh Come, All Ye Faithful” to inspire unity in supporting the Maranaos especially this Christmas season.

During the event, attendees enjoyed exciting activities like singing along to their favorite tunes at the Coke Studio Canraoke and receiving personalized Coke bottles with their names in the labels at the Coke Jukebox. There was even a Christmas food fair and bazaar where guests feasted on good food, best paired with a refreshing drink.

Overall, it was a great night worthy of its even greater advocacy which showed just how music truly unites and inspires Filipinos to come together.

The vocalist of UP’s STLO belts out the lines of the university bands’ special composition for the people of Marawi.

Hip-hop superstar, Abra, raps crowd favorite “Diwata” at the Coke Studio Benefit Concert for Marawi. 
Franco Reyes, vocalist of Franco, rocking out at the Coke Studio Benefit Concert for Marawi at the Mall of Asia Concert Grounds.

Reese Lansangan sings a smash hit Coke Studio collaboration, “Off of Center”, with rock band Franco.

Thousands of people come to show their support for the worthy cause at the Coke Studio benefit concert at the Mall of Asia Concert Grounds.

Ebe Dancel and Raimund Marasigan happily share the stage as they sing an unexpected duet to the E-heads classic “Magasin”.

Curtismith and Noel Cabangon dedicate the empowering lyrics of their Coke Studio collaboration “Payong Kaibigan” to the victims of Marawi.

Attendees of the Coke Studio benefit concert are all smiles as they enjoy the event’s fun activities. 

The youth donate their empty bottles to help fund the construction of a Little Red Schoolhouse for Marawi children.

December 12, 2017

Hot and fresh LECHON saWRAP by Porky Pit

Lechon is one of the most popular traditional foods for Filipinos. It is considered to be the star in the table during fiesta, birthdays or any grand event for Filipino families and even at grand occasions, like Christmas and New Year.  As we all know, the lechon is the most invited party guest in the Philippines. 

The mouthwatering Lechon 'baboy' has its own authentic taste that will stand out against any other pork dish. Succulent and very filling, this Filipino culinary staple is an extraordinary pork dish that’s deliciously crispy on the outside, yet plump and juicy inside. The skin remains extra crispy, even hours after their lechon was prepared. The crispy skin is always a favorite.

Lechon is prepared by stuffing the inside of the animal with herbs and vegetables. The pigs are slowly roasted, usually by hand-turning over hot coals for hours, until their skin becomes crispy and turns reddish brown, while the inside flesh becomes tender and flavorful. 

Cebu is the most famous province in the Philippines to serve the most delicious lechon baboy.  But, these days, even here in Metro Manila , you can taste Lechon as if you are eating lechon in Cebu.

Introducing  Porky Pit 

Porky Pit is a new brand of Diancia Trading Inc, that will engage a business using a best part of lechon “Lechon Belly” in a theme of “Cebu Lechon on the Go”,  a Lechon in a Shawarma.

So Filipino would not just eat Lechon whenever there is gathering but it is now on the go. Porky Pit is a best Place to buy delicious Lechon.

Porky Pit's  main product is the softest part of “Pork” meat”, Pit “means an area reserve or enclose for specific activity. 

Convenient meals to go and a unique taste of products offers customer an easy way to get lunch, snacks, 'merienda' and dinner on your hand , and you'll enjoy having this with your friends.

Porky Pit product line : 

LECHON BELLYPhp 500/ 1 kilo &Php 330/ 1⁄2 kilo 

LECHON BELLY - (all meat) - Shawarma stuffed with 100% Lechon inside, having a savory of different flavors of sauce that would satisfy your craving. Porky Pit offers Lechon Belly per Kilo. Great for group of People.

Cebu is known for their spices and herbs particularly the combination of lemon grass, leeks, salt, pepper, and garlic as stuffing inside the pig's belly. Porky Pit Lechon Belly with the same ingredient traditional Cebu Lechon.  That is a roasted belly slowly cooked over oven heat in correct temperature to retain the crispiness of the skin. In your kitchen it is not practical to cook the whole pig but we can get portion of it and cook with your ordinary oven or turbo broiler. The good part of the pig is its belly. But aside of stuffing the pork with spices and herbs, we will also marinate it with the basic ingredients of Lechon Cebu before roasting.



For People who likes to dine & eat on the go, It would be served with choice of Salsa (House Sauce Mayo, LechonSalso, or Lechon vinegar) and one RICE.

Porky Pit belly with rice, 100 grams of lechon belly (serve hot and cut into your prefer size) and one cup of rice in very affordable can choose your own sauce from garlic sauce, roasted sesame sauce or spicy vinegar. For Customer convenient and for dine in a group or for one serve,we offer rice meal that can satisfy your craving and worth to buy.

LECHONARMA (with veggies)-Php 75 

LECHONARMA  (all meat)-Php 85

LECHONARMA (with veggies) - 60% Lechon & 40% Veggies, this is for people who like lechon with a side of healthiness. 

Pinoy Lechonarma Recipe combines the Cebu Lechon and shawarma style with the preference of the Filipino. This dish makes you enjoy a balanced mix of veggies and all meat Lechon. The Lechonarma wrap in pita bread with cucumber, white onion, tomatoes, garlic and Porky Pit Lechon; You can choose your own sauce between Roasted Sesame or Garlic sauce or additional cheese. In just 10 minutes, you can have enough for the family or for an entire week’s worth of packed lunch

Try and taste Porky Pit and for sure this will make you crave for more.

Drop by Porky Pit booth and try their one of a kind #LechonSaWrap #Lechonarma and #LechonarmaOnTheGo at the World Bazaar 2017 at the World Trade Center until December 22, 2017. You could also be a lucky winner of a brand new iPhone X for every purchase of two #LechonarmaOnTheGo. Enjoy Porky Pit lechon with your whole family and friends. 

You can contact Porky Pit at 656-11-61. Delivered Porky Pit products around Metro Manila with a minimum purchase of 4 kilos. Frozen Lechon Belly has week expiration after the manufactured date.

No preservatives added. Purely raw ingredients and home-made recipe, follow proper sanitation in preparing and well trained cook. Fresh and new pork belly cut with accredited BFAD supplier.

Soon to open Porky Pit at SM San Mateo and SM Novaliches.

Visit and like Porky Pit's social media pages.

#LechonWrapToGo  #PorkyPit

December 11, 2017

PhilJets takes Ms. Universe 2017 to Batanes

It is an honor for the Philippines to be the first destination of Miss South Africa Demi-Leigh Nel-Peters as Miss Universe 2017, let alone for PhilJets to take the woman of the moment, along with the lovely Miss Great Britain Anna Burdzy, to the amazing island of Batanes.

PhilJets Chairman Thierry Tea with Miss Universe Demi-Leigh Nel-Peters and Miss Great Britain Anna Burdzy

PhilJets took both Nel-Peters and Burdzy from Manila to Batanes during their visit in the Philippines. Although there was a light drizzle, the flight to the northern part of the country was safe and perfect for sightseeing. Being the best air charter company in the Philippines, PhilJets gave the ladies the most comfortable flight they deserve.

The beautiful ladies from around the world gathered in the Philippines for a charity fashion show in Manila, celebrating beauty at the same time. The Philippines has always welcomed its visitors with warm greetings and smiles. The country has been known for its hospitality towards anyone paying a visit. No wonder why these beauties enjoyed their stay in the breathtaking group of islands.

PhilJets has dedicated itself to make traveling around the Philippines become convenient. As these beautiful ladies were set to visit the serene island of Batanes, we made sure that their flight would be as amazing as they are. Traveling in an archipelago has never been this easy!

Limited Edition Red OPPO F5 6GB now official in the Philippines

Fashionable and selfie-centric OPPO F5 6GB in Limited Edition Red for the ultimate stylish phone

OPPO, the leader in selfies, just made a mark in the selfie-centric Philippines with the launch of the new OPPO F5 6GB in limited edition red color. The new smartphone is set to raise the bar high with an upgraded 6GB RAM for the ultimate multi-tasking, along with bigger internal storage of 64GB. Aside from having strong technical specifications, the OPPO F5 6GB is a fashionable statement phone with the company’s flagship color red as the iconic symbol to have this season.  

Performance Beyond Concern

Carrying the latest 2.5GHz Octa-Core Processor paired with a future-ready 6GB RAM, it’s ready to take on any challenges in today’s internet-revolving world. Storage is now also bumped up to 64GB internal for more photos and videos ready to be taken with the 20MP A.I. Front Camera and 16MP Rear Camera. 

Connectivity won’t be a problem as it comes with a dedicated tri-slot tray for two nano-sim cards open to all networks, and a MicroSD card of up to 256GB expandable storage. Finishing tasks will also be made easier with the F5 6GB’s 3,200mAh battery for an all-day smartphone usage.

Flagship Features 

The OPPO F5 6GB carries consumer-centric flagship features such as the 6” FHD+ 18:9 Ratio Full Screen Display for the most immersive visual experience. Security is also upgraded with Speedy Facial Unlock to quickly access your smartphone by detecting the face of the owner and unlock the phone, this is on-top of the fingerprint sensor at the back for double security. 

With the latest ColorOS 3.2, the F5 features the easiest smartphone usage with intuitive controls and multi-tasking features such as the split-screen for opening two apps in one screen. Accompanied with other software features like anti-distraction features when gaming like avoiding interrupting calls, SMS, and even unnecessary notifications. 

Stand Out from the Crowd

The OPPO F5 6GB is a phone that can represent yourself, stand out among the rest with its strong red color and silver chrome finishes. In a light package of 154g and a minimized 18:9 6” screen, it’s sleek and perfect to carry for anyone. 

“The new OPPO F5 6GB shows that a smartphone is not just powerful, but can also be a lifestyle statement with its loud and stylish red color. We’re sure that people will adore our outstanding A.I. Beauty Technology selfies along with its upgraded RAM and storage in a standout color,” said Brand Marketing Manager Stephen Cheng.

Arena Of Valor x OPPO F5 6GB

In addition, the OPPO F5 6GB is also ideal for mobile gaming. With every purchase of the F5 6GB, customers are entitled to a free Joker character in Arena of Valor, the fast-growing mobile game by Garena. Customers will also get a chance to win more in-game items through lucky draws in the coming weeks. 

Watch out as well for tournaments here in the Philippines. Make sure to watch Arena of Valor and tune-in to OPPO Philippines Facebook page for more details soon.

Exclusively available at OPPO concept stores nationwide, the limited edition OPPO F5 6GB will be available starting December 9, 2017 for Php21,990. It comes with a free Olike Bluetooth speaker worth Php2,990.

For more exciting updates, stay tuned on OPPO’s Facebook page

A Celebration of Love and Thanksgiving with AiAi and Gerald

Love was definitely in the air during the thanksgiving cum Christmas party given by AiAi delas Alas and Gerald Sibayan for their media friends last November 30 at Le Rêve in Quezon City.

The party, hosted by veteran columnist/writer Jun Nardo, started with a sumptuous lunch followed by a magic show participated in by the couple and some members of the press. Their romantic wedding prenup video was shown during the celebration. AiAi and Gerald gave short messages before they cut their wedding cake amidst the roaring cheers from the crowd urging them to kiss. They will tie the knot this December.

AiAi shared, “Ang saya ng pakiramdam na nakasama ko ang aking mga kaibigan sa isang masayang okasyon sa aking buhay. The party was really for them. It was my way of expressing my gratitude to them. Gusto ko rin i-share ang mga blessings ko with my media friends. Nandiyan sila sa simula pa lang ng aking career, noong single pa lang ako, at kasama ko pa rin sila hanggang ngayon sa panibagong yugto ng aking buhay. I believe in love and I believe na may forever sa pag-ibig.” 

The media friends left the party in high spirits, having enjoyed the parlor game and raffle draws plus lots of give-aways. 

AiAi has a new single titled Walang Pinipili featuring the rap group Ex-Battalion under GMA Records. The song is now available for downloading and streaming in iTunes and Spotify.

Make Christmas extra special with LG’s ‘Holiday Specials’ promo

Buy a loved one or yourself any of the following LG smartphones and get free items
Make Christmas extra special with LG’s ‘Holiday Specials’ promo

‘Tis the season for gift giving! For those who are wishing for a new smartphone for Christmas, get your loved ones (or yourself) a special deal with LG Mobile Philippines’ (LG) “Holiday Specials” promo. It runs from November 17 to December 31, 2017.

For those who dream of owning LG’s line of big-screen smartphones that comfortably fit in one hand, the quartet from the flagship G and Q series – LG G6+, LG G6, LG Q6, and LG Q6+ – are included in the promo.  

Get the latest LG G6+ at SRP Php32,990. The package comes not only with a free B&O earphones, but also with a free 64GB SD card and back case worth Php3,990. Its predecessor, LG G6, can be yours at SRP Php29,990 and it comes with a free 64 GB SD card and back case worth Php3,990.  

The recently launched LG Q6+ is available at SRP Php14,990, and it comes with a free back case worth Php1,500. Meanwhile, the LG Q6 is available at SRP Php12,990, and it comes with a free jelly case worth Php500.

This year’s highest end budget smartphone, the LG Stylus 3 is available at SRP Php11,990. A free premium case and 16GB SD card worth Php2,500 is included in the package. 

If you’re looking for a smartphone that delivers powerful performance and stylish design at an affordable price, the LG K series is your best bet. Under the Holiday Specials promo, you can get the LG K10 2017 at a discounted price of Php7,990 (from Php8,990). And the LG K7 is available at SRP Php5,490 and comes with a free jelly case and 8GB SD card worth Php1,000.

You can avail of the Holiday Specials promo at any LG dealer store. 

For more information about LG mobile phones, please visit

Celebrity ‘fitspirations’ pump up Golden Fiesta’s star-studded Heart Healthy Camp at BGC

The second leg of the Golden Fiesta Heart Healthy Camp with the power couple Solenn Heussaff and Nico Bolzico of the wildly popular ‘hubby vs. wifezilla’ videos.

Solenn and Nico took their “feud” to the Golden Fiesta Heart Healthy Camp Celebrity Edition as they led other stars and fitness enthusiasts in trying out various fitness routines at the Bonifacio Global City last Nov. 26, Sunday.

The celebrities were split into two groups—Team Solenn and Team Nico—as they engaged health buffs, competed in circuit training, and sweat it out with camp participants. 

The second leg of the free-admission Golden Fiesta Heart Healthy Camp was also be graced by former Philippine Azkals player Anton del Rosario and his fiancée, fashion designer royalty Sam Richelle; Miss Earth 2015 Angelia Ong; Mr. World Philippines 2016 Sam Ajdani; volleyball superstar Rachel Daquis; actress Maricar de Mesa; Miss World Philippines 2015 Hillarie Parungao; model-mom Angel Jones; singer-actress Ana Roces; and model June Macasaet.

Team Nico eventually emerged as winner, but Team Solenn did not give up without a fight. The celebrities tried out various workout activities like the Heart Pumps! Plyometric Box Jumps, Heart Skips! Low Hurdles, Heart Beats! Agility Ladders, Elastic Heart! Fitness Band, Heart Swing! Kettle Bells, and Heart Waves! Battle Ropes.

As early as 5 a.m., scores of young professionals who aspire to be heart-healthy trooped to the camp to interact with their celebrity fitspirations as they learned and enjoyed new fitness techniques—all for free.

Aside from joining various stations of workout activities manned by professional coaches and trainers, participants were also treated to a live cooking demo—using heart-healthy Golden Fiesta Canola Oil—by celebrity chef and fitness buff Jose Sarasola.

The chef-actor taught participants how to prepare simple but healthy recipes at home, like Golden Fiesta Lettuce Salad with Guyabano Vinaigrette, Golden Fiesta Bangus Back Fillet and Adobo Kangkong Duo, and Golden Fiesta Japanese Chicken Katsu in Curry Sauce. A food sampling follows.

“It’s not every day that we get a chance to train with our celebrity idols and fitspirations, not to mention jump-starting a new fitness regimen with them—for free. This is why we are so happy that our participants took this chance to sign up for the Golden Fiesta Heart Healthy Camp,” said Carl Constantino, category marketing manager at NutriAsia.

“It is a great opportunity for you to evaluate your lifestyle and initiate positive changes, including making the right food choices. After all, it’s an event made possible by heart-healthy Golden Fiesta Canola Oil.”

The Golden Fiesta Heart Healthy Camp is coming soon to a venue near you, so don’t forget to check out Golden Fiesta’s official Facebook page at for updates on upcoming legs.

Golden Fiesta by NutriAsia, the country’s number one cooking oil brand, is available in leading supermarkets nationwide. NutriAsia is a powerhouse of beloved, timeless, and iconic Filipino food brands that include Datu Puti, UFC, Silver Swan, Papa, Jufran, Mafran, Mang Tomas, and Golden Fiesta.

Globe, Abojeb bring cheers to Seafarers this Holiday Season

Globe Telecom and Abojeb, a leading maritime solutions services and manpower provider, have initiated a stronger collaboration as part of their shared common advocacy to support more than 400,000 Filipino Seafarers working globally and their families at home.

Carl Martin Faannessen, Managing Director, Abojeb Company (2nd from left) and Mike Frausing, Senior Advisor, Globe International Business Group (2nd from right) together with Tom Wagan, AVP, Branding and Communications, Abojeb Company (left) and Jurist Gamban, VP, Strategic Marketing, Globe International Business Group (right)

In celebration of Abojeb’s 35th anniversary, Globe took part in Abojeb’s Job and Family Fair at the SMX Convention Center recently and will also join the nationwide Christmas party for Abojeb seafarers that will be held in Davao, Iloilo and Cebu. The Christmas Party — with the theme “Stronger Together Since 1982: The Bayanihan Spirit Lives On”—is expected to attract over 2,000 guests from the four major cities.

The one-day Job and Family Fair brought together over a thousand seafarers and other Overseas Filipino Workers (OFWs), including their families, international ship owners and key service providers for the maritime industry.

Mike Frausing, Globe International Business Group Sr. Advisor said: “Globe looks forward to working closely with Abojeb in providing innovative solutions that address the needs of Filipino seafarers and their families. We will leverage on the partnerships that we have built domestically and abroad to come up with services that enable the seafarers to nurture relationships and create meaningful connections with their loved ones.”

“It’s all about the connection between the seafarers and their families and loved ones. Globe and Abojeb share this view and we will work together to see how we can offer better and better services to these groups. The mobile revolution continues, with Globe and Abojeb in the forefront,” said Carl Martin Faannessen, Managing Director, Abojeb.

Globe International Business Group Sr. Advisor Mike Frausing speaking before the seafarers and their families

To help seafarers stay connected with their families at home, easing loneliness and bridging the distance between their loved ones, Globe recently rolled out the Globe Seafarer SIM which offers special roaming rates for calling and texting. The Globe Seafarer SIM has unique features designed for seafarer needs to call home for as low as P30 per minute and P10 per text while abroad to Globe numbers. The SIM which is valid for 1 year has a pre-activated international roaming feature and comes with free five (5) international text credits to Globe/TM numbers every month for 12 months from over 50 destinations. 

With this strengthened collaboration with Abojeb - composed of Jebsen Ship Management, Jebsens Maritime, Jebsens Orient Shipping Services, and Abojeb Manpower Solutions, Globe will soon be able to make it easier for seafarers to shop for their families in the Philippines through, the eGifting online channel that they can use to send instant eGifts to loved ones at home. 

“We are aware of the pain points of our seafarers and their loved ones that is why we are continuously looking for ways to enable them. We will also provide seafarers with a convenient way to shop for their families in the Philippines through which they can use to send instant gifts,” asserted by Jurist Gamban, VP for Strategic Marketing, Globe International Business Group. is a virtual marketplace where overseas Filipinos can buy and instantly send eGifts from 170 plus brands in food, retail, health and wellness, travel and business services to their families anywhere in the Philippines through three channels: online, international retailers and remittance companies.

December 9, 2017

4-in-1 Dermairis Mask launches in Manila

We all strive for a healthy, glowing and younger looking skin. Happy skin is a reflection of a healthy mind and a healthy body. Many things cause our skin to age. Some things we cannot do anything about. 

How to get younger looking skin - Eat a healthy, well-balanced diet. Eating plenty of fresh fruits and vegetables may help prevent damage that leads to premature skin aging. Drink 8-10 glasses of water to keep your skin hydrated, exercise most days of the week, protect your skin from the sun every day, drink less alcohol, cleanse your skin gently.

Cleaning and moisturizing helps protect skin and keep it healthy; but banish regular soap, which can be drying for older skin. Instead, use a cleanser that gently washes without stripping skin of moisture. 

Hydrated, young-looking skin is now just a face mask away.

In order to get that flawless, younger looking skin you’ve always wanted, you can unmask the new you. Dermairis officially launched in the Philippines last November at a private venue in Fort Bonifacio, Taguig.

Among the first to experience the breakthrough skincare product were top print and online lifestyle media, who were treated to a night of luxurious pampering by JW Healthcare Philippines (JWHP), the local sales subsidiary of JW Group, a leading pharmaceutical company in Korea.

Glenda Arceno, JWHP’s General Manager, welcomed media guests and partners with a brief introduction of JWHP and JW Group. 

According to Arceno, JW has presence in more than 45 countries. Its headquarters is located in the Gangnam area of Seoul, South Korea. The holding company controls several business groups, manufacturing facilities, and research centers, one of which is JW CreaGene, the developer of Dermairis. 

Offering direct sales and marketing of JW products, JWHP has been in the country since August 2013. Dermairis, which follows a line of successful medical products such as pharmaceuticals, IV infusions, and antibiotics, marks JWHP’s expansion into the cosmeceutical space--and more innovative products are set to come. 

“JW Group’s founding spirit is anchored in our respect for life. This is what motivates us in dealing with our patients and in dealing with our customers,” Arceno said.

Arceno’s declaration echoes the earlier statement of Jinam Oh, Finance Head of JWHP: “JW Group, with its founding principle of Respect of Life, strives to supply high-quality healthcare and cosmeceutical products to patients and consumers globally.”

JWHP General Manager Ms. Glenda Arceno (3rd from left) Dr. Crystal Roxas (middle) and Dermairis face Mica Tuballa with special guests at the launch event.

This commitment to beauty backed by science was evident at the launch party, where JWHP invited the glamorous dermatologist Dr. Crystal Roxas to talk about the importance of skincare.

“The skin is the largest organ of the body and it is the organ that is exposed to the external world,” Dr. Roxas said. “The skin reflects the general mental and physical well-being. It’s a sacrificial organ because when you’re stressed, the first sign is seen on your skin.”

She recommended the basic routine of regular cleansing, exfoliation, toning, moisturizing, and protection, and taught the audience how to perform each step properly.

After a string of exciting games and prizes, it was time to unveil the much-awaited 4-in-1 face mask as the room decked in pink and blue decor erupted in revelry. Soon after the confetti had dropped, the Dermairis Mask promotional video was also shown for the first time. 

Following the live music care of event host DJ Ana Ramsey of MOR 101.9, guests were treated to dinner, drinks, and a relaxing massage, the perfect way to cap a night of beauty and pampering. 

Dermairis Mask

Dermairis Facial Mask comes in pink and blue variants.

Two variants of the Dermairis Mask were launched. The Dermairis Blue consists of air pockets that contain nutrients, while the Dermairis Pink uses soft microfiber that is finer than a hair strand. 

The Dermairis Mask stands out from other face masks because it offers four skin benefits--moisturizing, anti-wrinkle, elasticity, and whitening--by using 10 main ingredients, including JW’s two proprietary technologies.

The patented JW-EGF (CTP-EGF) penetrates the skin 5x faster than other EGF, making the Dermairis Mask more efficient than the rest. Meanwhile, AMF is not destroyed by time and blocks moisture evaporation for 120 hours. It therefore works more effectively than NMF (Natural Moisturizing Factor) found in other face masks, which reduces skin moisture retention.

The other eight main ingredients are hyaluronic acid, ceramide, adenosine, acetyl tetrapeptide, astaxanthin, snail secretion filtrate, botanical extracts, and niacinamide.

The Dermairis Blue has a suggested retail price of P70, while the Dermairis Pink is offered at an SRP of P150. The masks are available at leading beauty and wellness counters, drugstores, and skin clinics nationwide.


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