July 24, 2012

This is SWAGPOP


The first thing most people want to know about Cher Lloyd is, ‘What does the music sound like?’ Then it’s ‘What’s she really like?’ To kill the proverbial bird with the proverbial stone, it/ she is dynamic, determined, funny, outspoken, totally inimitable, incredibly astute and really very enjoyable to spend time with. Creating an album that quite brilliantly yet succinctly defines her multi-faceted personality, the as-yet-untitled debut delivers on both upbeat pop smashes and punchy urban panache.

The diverse and imaginative album features collaborations with Busta Rhymes, Mike Posner and new British rapper Dot Rotten. She has also worked with acclaimed writer/ producer Max Martin (Britney Spears, Pink) and established hitmakers including The Runners (Rick Ross, Rihanna), Kevin Rudolph (Lil Wayne, Timbaland), RedOne (Gaga, Nicole Scherzinger), as well as Emelie Sandé, who has written with Professor Green and Wiley

“Each and every track is different; it’s just a massive amount of variety,” Cher decides. “It’s like I’ve got a music box and there’s wild things popping out all over the place. You could describe it as ‘Swag Pop’, but I’d also describe it as ‘Grit-Ya-Teeth’ as well,” she laughs. 

Cher Lloyd – Sticks + Stones is available in music stores nationwide, for only Php430, exclusively under Ivory Music & Video, the licensee of Sony Music in the Philippines. To get Cher Lloyd on your moibile, text CHER to 3456. Open to Globe and Smart subscribers only, standard rates apply. You can get Cher Lloyd’s songs online, just visit  mymusicstore.com.ph

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After igniting the Saturday Night Live stage earlier this month, Karmin’s single "Brokenhearted" has infiltrated Top 40 Radio becoming the most added song nationwide. The song, which People magazine calls, “An infectious pop confection..,” was co-written by Karmin’s Amy Heidmann and Nick Noonan. Karmin are slowly unveiling surprises over the next couple of months including TV performances, features splashed across the pages of NYLON, ELLE, Teen Vogue, YRB and more leading up to the “swag pop” duos debut music release Hello out now.

MTV says that, "Brokenhearted" kicks off with a fat, bouncy beat and soulfully sung verse,” while Teen Vogue raves, “Don’t let the title fool you—‘Brokenhearted’ is as upbeat as they come with Karmin’s signature fast-paced rhymes and a catchy hook” and NYLON calls it, “perky, irresistibly addictive, and way happier than the title suggests.” Billboard is already boasting that their debut release will be one to keep a close eye on as reigning supreme this year. Karmin took the internet by storm last year after posting a cover of Chris Brown’s “Look At Me Now” on YouTube. The clip instantly went viral and became one of YouTube’s most viewed videos of 2011. The duo has since racked up almost 200 million views for their videos.

Hello is available in music stores nationwide and available for download on www.mymusicstore.com.ph, only from Ivory Music & Video, the exclusive licensee of 

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